In this ppt, Socialxpand describe the facts of social media, which impacts the marketing and political campaign. Social media marketing is so important for everyone.

1. Welcome

2. Social Media and its
Importance
in Political Campaign

3. • The Internet is a globe that involves virtually all levels of the political communications, now a
days.
• Social media has caused major changes in the political communication and has become useful
resource often used by the politicians in order to strengthen their visibility. Election is the
biggest example and game changer in terms of cast more vote, candidates data, daily work
done by candidates and campaigns during election.
• All the new media resources viz., the websites, blogs, Facebook, Twitter, Google Plus ,
YouTube, Pinterest and etc…of the politicians or the political parties allow the declaration of a
informal identity in form of daily works, rallies and contribution to the society.
• Online Surveys, questionnaire on different media website, mobile apps and social pages are
more approachable than newspaper reading and mouth whispering.
Importance

4. What is Social
Media
• The revolution called SOCIAL MEDIA has actually taken the world by storm .
• Its growth has been exponential where Radio took 38 years to reach 50 million users, TV took 14
years to achieve the same target.
• The internet got there in 4 years, iPod took 3 years for the same whereas Facebook added 100
million users in less than 9 months.
• In the past few years, SOCIAL MEDIA have made a rapid growth in terms of user counts
globally.
• Facebook has more than 1.2 billion active users
• Twitter counts more than 200 million users
• Google Plus has more than 540 million users

5. Social Media
and Politics
• Social Media has emerged as an essential tool of communication for political
parties now a days as mostly youth are come forward to join politics and in
political activities ranging from joining their political groups by:
• Facebook Status Update and Photo posting with #hashtag trending
• Tweeting Short Messages, Twitter with #hashtag trending
• Expressing Supports Through Blogs
• Rally Videos, bytes of contestants and general views of voters on YouTube
• Group Hangouts on Google+
• 3D Technology and others

6. • Presently, youth and middle age voters are on Social Media. That is the reason
Social media is playing a considerable new role in democracy.
• With the changing scenario of Politics, political parties and politicians have found a
new ways of reaching out to a younger and target population.
• This means Facebook users could be potential swing vote-banks in 2019.
Social Media and
Politics

7. • Timing spend by people on different social media and some rule of thumb times that are
best to post to different social media sites.
Facebook – 1 to 4 p.m.
Twitter – 1 to 3 p.m.
LinkedIn – 7 to 9 a.m. or 5 to 6 p.m.
Google+ – 9 to 11 a.m.
Pinterest – 2 to 4 p.m. or 8 p.m. to 1 a.m.
• Uses of Images: For increase engagement
• Measuring Success online
• Authentic networking
• Brand consistency
• Engaging presence
• Integrated technology
• Content that counts
Factors to do Social Media

8. Gender Analysis
Gender Respondent Percentage
Male 68 68%
Female 32 32%
Age Group Male Female
18-25 64% 74%
25-30 34% 25%
30-35 2% 1%
• Table reveal that out of the 100 respondents
• 68 percent of the respondents were male and
32 percent of the respondents were female.
• The respondents were divided into three
different age categories.

9. Changing Scenario on Social
Media (Age-Group)

10. 0- 2 Hrs.2 - 5 Hrs 5- 8 Hrs 8+ Hrs.
0
10
20
30
40
50
60
70
80
90
male
female Time 0-2 h 2-5 h 5-8 h 8+
hours
Male 45% 33% 28% 4%
Female 65% 21% 11% 3%
Time spending
every day on
social media?

11. Primary use on
social media for
political Campaign
Facebook Blog
0%
20%
40%
60%
80%
100%
120%
140%
160%
180%
Female
Male
Social
media
Facebook Twitter Blog Others
Male 74% 13% 5% 8%
Female 81% 7% 3% 9%

12. Followers on social
campaigns of
political parties?
Column1
0.00%
50.00%
100.00%
150.00%
200.00%
250.00%
300.00%
350.00%
Female
Female
Male
Sl. No Response Overall
%
1. Yes, regularly 24.9
2. Sometimes 69.6
3. Not at all 5.5

13. Local Issues are
more focused on
Social Media
%
Column1
Local Issues
Candidates
quality
Sl.
No.
Response %
1. National issues 35.6
2. Local Issues 41.3
3. Candidates quality 23.1

14. Social Media vs Traditional
Media• Radio, Newspaper, TV, Magazines, print, hoardings etc. are very known examples
of Traditional Media for decades.
• Social Media is any technology that allows people to network with one another.
It’s about engagements of people. Like Facebook and Google+.
• Social Media is interactive and cost effective by nature, whereas traditional
marketing is passive.
• Social Media campaigns can be sculpted and toned to accommodate a specific
target market, whether its local or world wide.
• Traditional Media will often present the product or offer, but the “interaction”
ends there. When it comes to Social Media, the company and consumer truly
interact and react off each other.
• Unlike traditional media, most Social Media vehicles are created online, allowing
for a more malleable platform.

15. How Social Media is
different from
Offline?
Integrating ONLINE OFFLINE efforts
E-mail (voters management) Telemarketing
Social Networking, many places at
same time
Door-to-door campaigning
Applications on campaigns Traditional media
Advertising cost effectively Community organization
Party management Mass meetings, rallies
Internet lobby Offline lobby

16. Facebook Marketing
Facebook Account Setup
Facebook Page Creation
Increasing Page Likes
Increasing Facebook Friends
Facebook Hashtag creating
Keyword Based Posting
Wall Comments
Daily Updates on Page
Tabs Creation
Facebook Photo Album
Facebook Video Uploads
Facebook Polls or Quiz
Twitter Marketing
Twitter Account Setup
Twitter Page Creation
Twitter Profile Design
Increasing Twitter Followers
Twitter Profile Content Writing
Keyword Based Tweets
Daily tweets
Twitter Regular Updates
Re-tweeting

17. Google Plus Marketing
Google+ Account Set-Up
Write applicable posts
Increasing Google+ Followers
Regular Posts
Maintain profile
Google Plus Community
Followers
Linkedin Marketing
Linkedin Profile Creation
Linkedin Company page
creation
Increasing Company page
followers
Regular Updates
Linkedin Profile Maintenance
Weekly Linkedin Profile Updates
Pinterest Marketing
Pinterest Account Creation
Creation of custom business
URL
Updating of pin boards
Increasing Pinterest Followers
Following of relevant Pinners
Re-pinning

18. Youtube Marketing
Channel Setup
Appropriate Tagging
MetaData writing for each video
Increasing Youtube likes
Video Editing (If required)
Channel Subscribers Tracking
Promotion of videos on Social
Media platforms
Content Marketing
Article Writing
Article Submission
Press Release Writing
Press Release Submission
Blog Creation
Blog Posting
Blog Commenting
Reporting/Support:
Monthly Work Reports
(Detailed)
Client Support

19. How Documentary
helps?
• Documentary is the easiest way to promote online as well as offline.
• Documentary is the recorded programs and instruction used to promote their
party achievements and individual identities.
• Documentary grab the public attention easily through audio/video format.
• Documentary should be useful in remote or rural areas where internet facility is
not available, through the help of projector.
• Message send directly to the voters without physical presence.

20. • Social Media is the cheapest marketing tool around. Hope it could helping your party
to present your work, achievements in Haryana.
• The message of the campaign contains the ideas that the candidate wants to share
their work and commitments, rallies with the voters.
• Social Media has emerged as an option much better than other traditional means like
newspaper and mouth whispering.
• Tablets and smart phones are in, people prefer everything on their palm in as easy
format as possible. And social media meets this requirement of the modern
generation.
Why need
us?

21. Each campaign and candidate have different work style and personality that
need to be highlighted in the work of promoting and overall image of the
party /candidate:
• Website & Blog
• Facebook, Twitter etc in Social Media
• E-mailers, Mails & then collect voters data base
• Activism: active people, campaign, rallies emails etc.
• Online Media Press
• Data Collection
Why need
us?

22. Digital rights management
Content monetization
Community management
Innovative media planning
Social media video production
Brand communication strategy
3D print and web development
Social media Campaign design & development
Co-sponsorships & merchandising
Creative services Website development
Technology solutions
WAP and SMS
Media planning
Online PR
Support and analytics
Tracking tools Customized solutions
SEO(Search Engine Optimisation)
SEM(Search Engine Marketing)
Services by Media
Hypes