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1. Monthly Pulse Report
February 2019

2. Highlighted Trend: LinkedIn Takes On Live Video + New Features
Connected Efforts: Holidays, KPIs, and Amplification
Good Reads: Learnings from 50 Most Popular Blogs,
How Your Enterprise Matches Up, Stock Photos, &
More
In This Report

3. Sources: Tech Crunch | Social Media Examiner
LinkedIn is beta testing a new invite-only service called
“LinkedIn Live” in effort to reap the benefits of video—the
fastest growing format on LI.
Similar to Instagram, Facebook, and Twitter’s live functions,
LinkedIn Live allows you to instantly share videos with
followers and invite them to join in on the conversation.
Highlighted Trend: LinkedIn’s Move Toward Live Video

4. Content Suggestions
If you have over 300 active users, find out what
topics are trending in your communities and
what articles followers are engaging with most.
Suggestions can be tailored to specific
audiences.
Click for more on Social Media Today
Updated Page Analytics
Ensure that your content is reaching your
target audience and know what attracts
visitors to your Page with LI’s more detailed
analytics offering.
Click for more on LinkedIn Business
New Group Features
Since relaunching Groups six months ago, LI
is now adding additional features including
notifications for all group members,
recommending interesting posts to members,
and more.
Click for more from Matt Navarra
Pages Toolkit
This toolkit contains six short guides to ensure
you’re page is completely up-to-date and
optimized.
Click for more on LinkedIn Business
New Recruiting & Job Hunting Features
Intelligent Hiring Experience is a dashboard
that brings together LinkedIn’s hiring suite
into one streamlined interface, enabling the
different products to easily share data.
Click for more on Venture Beat
Highlighted Trend: New Linked In Features

5. Plan ahead for Live
Video
Look for opportunities to
create content to be shared
on LinkedIn Live. Are there
any upcoming events that
can be posted on LinkedIn
Live?
Use Content
Suggestions
Use this feature to find what
articles and topics are
resonating with your
followers. Then, be sure to
align your shared content
accordingly.
Tap into Pages
Toolkit
Double check that your
LinkedIn page is fully
optimized by referring to the
Pages Toolkit. If it’s not, follow
the toolkit’s step-by-step
guide.
Create a Group to
Increase Share of Voice
Consider creating a Group as
an employee advocacy tool.
Direct the content published
on your LinkedIn page
towards Group members.
Highlighted Trend: How to use Linked In’s New Features

6. Connected Efforts: What’s New This Month
Preparation for International Women’s Day
Social Tribe coordinated efforts to promote content featuring women’s stories in honor of the
holiday. We worked with clients to select specific female team members and industry leaders to
highlight across different social channels.
Updating reporting decks
Social Tribe has created new reporting decks to more effectively highlight key KPIs for
each client. This will allow us to provide more streamlined reporting and making metrics
easily accessible.

7. Here’s What We Learned From 50 of the Most Popular
Blogs: Content Marketing Institute
“Timely content could turn your blog into a regular stop
for target audiences.”
Why should you care?
This roundup includes a break down of the most common traits
for the most popular blogs. In regard to B2B, longform content
still rules but is competing with B2C content appearing frequently
in followers’ feeds.
B2B content can learn from B2C by implementing more timely
content, offering unique takes on crowded conversation, and
repurposing content in multiples way.
How Does Your Enterprise Measure Up? A Look at
Challenges, Trends & Opportunities: Content
Marketing Institute
”Only 19% of enterprise marketers report that their
content marketing and sales teams are extremely or
very aligned.”
Why should you care?
Here’s a chance to take a deep dive into the state of content
marketing in enterprises right now.
Find out where your enterprise falls among other enterprise
companies and what challenges and opportunities may be
awaiting you.
Good Reads: Social Landscape Top Reads for February

8. A Minimalist’s Guide to Visual Content Marketing (Even If You’re Not a Designer)
It might be time to rethink the stock photos you’re using.
How to Improve Your Instagram Story Engagement
If you’ve just started experimenting with IG Stories, now’s your chance to take it to the next level.
17 Hidden Facebook Marketing Tools That Will Increase Your Engagement by 154%
Could you be missing out on lesser known tools to improve your Facebook marketing?
Good Reads: Social Landscape Reading List Extras

9. We’d love your feedback.
What do you find valuable about this report?