This document provides best practices for using Instagram for consumer packaged goods and business-to-consumer brands. It recommends posting photos that showcase the brand, employees, events, products and announcements. It suggests experimenting with posting times as typical work hours may not be best, and engaging customers by showing happy customers with permission. It also recommends posting one to two times per day, using hashtags sparingly, engaging with followers, and having a link in your bio to drive traffic.