1. LinkedIn
Network to Maximize Your Business

2. Business Owners
• Network
Find leads & opportunities
• Keep up with industry specific news
Develop a presence attractive to clients

3. Prepare Your Profile
• Up to date
Accurate
• Relevant

4. Optimize your profile
• Complete ALL of the sections
Create a customized URL
• Add a professional photo
• Make your profile public & full view
Add links (blog, website, etc.)
• Include all of your primary e-mail addresses

5. FIRST IMPRESSIONS

6. Grammar
• Use proper English
spelling
no abbrv
• Punctuation counts!
• Wording is important
• Use profiles of
colleagues as a guide

7. Search
• Search for connections
Name, keyword, title, location, company,
industry
• Import connections from your existing
contacts & e-mail accounts
Identify centers of influence in your
network to find shared contacts

8. Remember: People are
also Searching for YOU
• Every word in your profile is a potential Keyword
Google yourself
• create a Google Alert to regularly monitor your
web presence
• Include as many past Employers as possible
Alumni status is important
• Add your schools
Include awards & accomplishments

9. Google

10. Connect
• People who have first-hand knowledge of
your job performance or work ethic
Former managers
• Co-workers
• Partners
• Classmates

11. Network
• Keep in contact with your connections
Communicate your objectives
• Update your status regularly
• Get recommendations
• Ask for introductions

12. Participate!
• Join relevant Groups
Alumni, professional associations, etc.
• choose Groups in which your peers
participate
• Join discussions
Ask Questions & give Answers
• Give Recommendations where appropriate

13. 10 Ways to Annoy your
LinkedIn Community
• Send in-mails without personalizing them
Post blatant sales pitches disguised as
Answers within in-mail you send to other users
• Post non-answers in the Answers area just to
get your name and hyperlink to your profile
posted
Ask questions that have been asked many
times before

14. • Invite people to join your network without
explaining how you know them
Misrepresent yourself within your profile
• Don’t proofread your profile and other public
comments
Disregard legitimate requests for
introductions or connection requests

15. • Treat LinkedIn as though it were Facebook,
Google +, or Twitter by posting trivial status
updates, etc.
• Don’t make the most of the site by posting a
bare-bones profile, not using the Company
and Answers section, or not building your
network

16. Companies
• Create a Company
page to highlight your
brand, staff,
products, and services
• Follow companies with
which you are
interested in doing
business

17. Use the tools provided
Click Improve Profile
• Follow the recommended
steps

18. Applications
• Reading List
Events
• Blogs
• Wordpress
SlideShare
• TripIt

19. Text “fan SocialSavvyGeek” to
32665

20. Questions?