This document summarizes television advertising trends in India from July-August 2020 compared to the same period in 2019. Some key findings include: - Advertising volumes on television grew 11% from July-August 2020 compared to the previous year. - Over 20 new categories and 1,800 new advertisers appeared from July-August 2020. - News and movies saw increases in share of advertising volumes while genres like GEC and music declined.

1. TAMAdEx
TheTelevisionAdvertisingReport-XII

2. Jul-Aug’20* vs. Jul– Aug’19*
Highlights
1
More than 10% growth in
Ad Volumes of Jul’20 &
Aug’20* compared to Jul’19
& Aug’19* respectively.
2
11% rise in Ad Volumes on
Television during Jul-
Aug’20* compared to Jul-
Aug’19*.
3
Total 20+ New Categories &
1800+ New Advertisers seen
in Jul-Aug’20* over Jul-
Aug’19*.
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jul-Aug’19-20* (* till 29th Aug)

3. Advertising Volumes on Television: Jul-Aug’19* & Jul-Aug’20*
11% rise in Ad Volumes on Television during Jul-Aug’20* compared to Jul-Aug’19*
In Jul’20 & Aug’20*, more than 10% growth seen compared to same period in year 2019
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jul’19-Aug’19* and Jul’20-Aug’20* (* till 29th Aug)
60
67
Jul-Aug'19* Jul-Aug'20*
AdDuration(inHrs.)(000s)
977
1,040
1,091
1,149
JUL AUG*
AdDurationPerDay(inHrs.)
Y 2019 Y 2020

4. Piccadily Agro Industries
International Cricket Council
Airtel Payments Bank
International Advertising Association
Muthoot Fincorp
HDFC Standard Life Insurance Co
Whitehat Education Technology
Sachiko Gaming
Upgrad Education
Vedantu Innovations
Ecom-Payment Banks
Electric Irons
Cleansing Tissues
Dispensers/Vending Machines
Sugar
Contraceptives
Retail Outlets-Industrial/B2B
Tarpaulins
Other Health Care Products
Networking
Source: AdEx India (A Division of TAM Media Research)
Note: Ranking based on Ad Insertions ; Commercial ads only; excluding promos and social ads
Period : Jul-Aug’20* compared to Jul-Aug’19* (* till 29th Aug)
New^ Categories and Advertisers on TV: Jul-Aug’20* compared to Jul-Aug’19*
Out of Top 10 new advertisers, 3 belonged to Ecom-Education category
Ecom-Payment Banks and Piccadily Agro were top new Category and Advertiser respectively
^ Present in Jul-Aug’20* but not in Jul-Aug’19*
Top 10 New^ Categories – 20+ Top 10 New^ Advertisers – 1800+

5. 27% 31%
30% 27%
21% 25%
13% 10%
4% 3%
5% 5%
Jul-Aug'19* Jul-Aug'20*
%shareofAdVolumes
News GEC Movies Music Kids Others
Share of News and Movies genres grew in Jul-Aug’20* compared to Jul-Aug’19*
GEC, Music & Kids genre saw a decline in Ad Volumes’ share during Jul-Aug’20* over Jul-Aug’19*
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jul-Aug’19* and Jul-Aug’20* (* till 29th Aug)
83%
78%
Channel Genres: Jul-Aug’20* vs. Jul-Aug’19*

6. Y 2020: Last 2 month trends in TV Advertising

7. Advertising on Television during Jul’- Aug’20*
3,000+ Advertisers and 4,600+ Brands visible across 370+ Categories.
67,000+ hrs. of advertising volumes on Television in Jul-Aug’20*.
Ad Volumes per Day for Aug’20* grew by 5% over Jul’20.
Highlights
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jul-Aug’20* (* till 29th Aug)

8. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Week 27 – Week 35 [ 28th Jun – *29th Aug’20]
6995
7398
7754
8140 7954 7816
8177 8200 8134
Week 27 Week 28 Week 29 Week 30 Week 31 Week 32 Week 33 Week 34 Week 35
ADVOLUMES(HRS.)
Week on Week Ad Volumes during Jul-Aug’20*
Ad Volumes almost stabilized during last 6 weeks; witnessed rise of 16% in week 35 compared to
week 27
Ad Volumes per Day for Aug’20* grew by 5% over Jul’20
1,091
1,149
JUL'20 AUG'20*
AdDurationPerDay(inHrs.)

9. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jul-Aug’20* (* till 29th Aug)
Top Sectors and Categories: Jul-Aug’20*
Sector ‘Personal Care/Personal Hygiene’ topped with 21% share followed by F&B Sector
The list of top 10 categories was dominated by FMCG sector
Top 50 categories holds 75% share of TV Ad Volumes
Personal Care/Personal Hygiene 21%
Food & Beverages 18%
Services 13%
Personal Healthcare 9%
Hair Care 7%
Household Products 6%
Laundry 5%
Education 4%
Auto 3%
Banking/Finance/Investment 2%
Others (16) 12%
Toilet Soaps 7%
Shampoos 4%
Ecom-Media/Entertainment/Social Media 4%
Tooth Pastes 4%
Milk Beverages 4%
Washing Powders/Liquids 3%
Toilet/Floor Cleaners 3%
Cars 2%
Chocolates 2%
Antiseptic Creams/Liquids 2%
Next 40 Categories 45%
Top 10 Sectors Top 10 Categories – 370+

10. Leading Advertisers: Jul-Aug’20*
During Jul-Aug’20*, the Top 10 advertisers added nearly 50% share of TV Ad Volumes
HUL alone had almost 22% of the Ad Volumes’ share followed by ‘Reckitt’ with 10% share
Hindustan Unilever 22%
Reckitt Benckiser India 10%
Procter & Gamble 3%
Colgate Palmolive India 2%
ITC 2%
Godrej Consumer Products 2%
Cadburys India 2%
Wipro 2%
Facebook Inc 2%
Amazon Online India 1%
Next 40 Advertisers 19%
Top 10 Advertisers – 3000+
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jul-Aug’20* (* till 29th Aug)

11. 37 40
27
48
May'20 Jun'20 Jul'20 Aug'20*
No.ofnewCategories
^ New Compared to Previous Month
Count of New^ Categories, Advertisers and Brands: May’20, Jun’20, Jul’20 and Aug’20*
Tally of new Advertisers and Brands had an increasing trend during Jul’20 to Aug’20*
Aug’20* registered highest number of new Categories, Advertisers and Brands
724
668
725
1,099
May'20 Jun'20 Jul'20 Aug'20*
No.ofnewAdvertisers
1,090 1,067 1,120
1,541
May'20 Jun'20 Jul'20 Aug'20*
No.ofnewBrands
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : May’20-Aug’20* (* till 29th Aug)

12. Facebook Inc.
Playgames 24x7 Pvt Ltd
Philips Electronics India
Renault India
Dixcy Textiles
Honda Cars India
The Chennai Silks Group
HDFC Standard Life Insurance Co.
Whitehat Education Technology
Sachiko Gaming
Shaving System/Razor
Hair Dryers
Female Shaving Systems
Laptops/Notebooks
Events-Retail
Eyewear-Glasses/Frames
Ecom-Jobs
Tarpaulins
Other Health Care Products
Blues
Top 10 New^ Categories – 40+
Source: AdEx India (A Division of TAM Media Research)
Note: Ranking based on Ad Volumes ; Commercial ads only; excluding promos and social ads
Period : Jul-Aug’20* compared to May-Jun’20 (* till 29th Aug)
New^ Categories and Advertisers on TV: Jul-Aug’20* compared to May-Jun’20
Total 40+ New Categories & 1550+ New Advertisers seen in Jul-Aug’20* over May-Jun’20
Shaving System/Razor and Facebook Inc. were top new Category and Advertiser
^ Present in Jul-Aug’20* but not in May-Jun ’20
Top 10 New^ Advertisers – 1550+

13. Reckitt Benckiser (India) 2 Times
Hindustan Unilever 25%
Facebook Inc. New
Cadburys India 3 Times
Colgate Palmolive India 35%
Amazon Online India 2 Times
TVS Motor Company 149 Times
Playgames 24x7 New
Bharti Telemedia 5 Times
Coca Cola India 38,697 Times
Cars 3 Times
Chocolates 3 Times
Shampoos 1 Times
Antiseptic Creams/Liquids 3 Times
Toilet Liquids 2 Times
Toilet/Floor Cleaners 1 Times
Medicated Skin Treatment 3 Times
Rubs And Balms 2 Times
Ecom-Online Shopping 2 Times
Household Cleaners 6 Times
Top Growing Categories & Advertisers: Jul-Aug’20* vs. May-Jun’20
Category ‘Cars’ saw highest growth of 3 Times in terms of Ad Volumes closely followed by
‘Chocolates’
In list of top 10 growing Advertisers, Coca Cola India witnessed massive surge in Ad Volumes
Top 10 Growing Categories Top 10 Growing Advertisers
Source: AdEx India (A Division of TAM Media Research)
Note: Ranking based on Ad Volumes ; Commercial ads only; excluding promos and social ads
Period : Jul-Aug’20* compared to May-Jun’20 (* till 29th Aug)
Growth^
Growth^
^ Categories & Advertisers are sorted based on highest Difference in Ad Volumes in Jul-Aug’20* Minus May-Jun ’20

14. Nail Enamels
Orchestra/Musical Parties
Sewing/Knitting Machines
Retail Outlets-Kids Stores
Range of Childcare Products
Production Houses
Ret Consumer Durables/Home Appliances
Ret Furnitures
Hearing Aids
Fabrics/Garments/Furnish Range
Securities/Sharebroking Organization
Ecom-Auto Rental Services
Internet Service Providers
Corporate-Durables
Retail Banking
Steels
Management Institutes/B Schools
Automobiles Range
Roofings
Tarpaulins
31%
27%
25%
10%
3%
5%
News GEC Movies
Music Kids Others (7)
TV
Genres
Channel Genre wise exclusive Categories: Jul-Aug’20
News Genre topped with 31% of Ad Volumes followed by GEC (27%) and Movies Genre (25%)
Total 50+ exclusive Categories were present in News Genre and 10+ in GEC genre
Source: AdEx India (A Division of TAM Media Research)
Note: Ranking based on Ad Volumes ; Commercial ads only; excluding promos and social ads
Period : Jul-Aug’20* (* till 29th Aug)
Top 10 Exclusive Categories – News Top 10 Exclusive Categories – GEC

15. Advertising Trends on
Retail Sector
Period : Jul-Aug’20* (* till 29th Aug)

16. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Week 23 – Week 35 [ 31st May – *29th Aug’20] and Jun-Aug’20*
Ad Volumes of Retail: Jun-Aug’20*
Ad Volumes on Retail Sector rose by nearly 3 Times in Aug’20* compared to Jun’20
Retail advertising saw an increasing trend during week 24-30 after which it declined for 2
consecutive weeks and peaked in week 33
242
536
692
Jun - 2020 Jul - 2020 Aug* - 2020
AdVolumes(Hrs.)
53 54 58
66 66
101
120
155
132 130
211
181
153
Wk 23 Wk 24 Wk 25 Wk 26 Wk 27 Wk 28 Wk 29 Wk 30 Wk 31 Wk 32 Wk 33 Wk 34 Wk 35
ADVOLUMES(HRS.)

17. 59%20%
11%
8%
2%
News
GEC
Movies
Music
Others (6)
Channel
Genres
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jul-Aug’20* (* till 29th Aug)
Channel Genres: Retail (Jul-Aug'20*)
For Retail Sector, News Genre dominated the advertising with 59% share followed by GEC with 20%
share during Jul-Aug’20*

18. ^ New Compared to Previous Month
Retail: Count of New^ Advertisers and Brands: Jun’20, Jul’20 and Aug’20*
Tally of new Retail Advertisers and Brands had an increasing trend during Jun’20 to Aug’20*
46
63
84
Jun'20 Jul'20 Aug'20*
No.ofnewAdvertisers
47
73
89
Jun'20 Jul'20 Aug'20*
No.ofnewBrands
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun’20-Aug’20* (* till 29th Aug)

19. Retail Outlets-Jewellers 61%
Retail Outlets-Clothing/Textiles/Fashion 18%
Retail Outlets-Electronics/Durables 11%
Retail Outlets-Home/Interiors/Furniture 4%
Retail Outlets-Departmental Stores 3%
Retail Outlets-Medical/Pharmacy Stores 1%
Ret Automobiles Range 1%
Retail Outlets-Industrial/B2B 0.4%
Retail Outlets-Building Material/Systems 0.4%
Retail Outlets-Optical 0.3%
Retail Outlets-Clothing/Textiles/Fashion 53%
Retail Outlets-Electronics/Durables 26%
Retail Outlets-Medical/Pharmacy Stores 9%
Retail Outlets-Departmental Stores 9%
Retail Outlets-Jewellers 3%
Retail Outlets-Industrial/B2B 0.04%
Retail Outlets-Juice/Bakery Shops/Ice cream 0.003%
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jul-Aug’20* (* till 29th Aug)
Leading Categories in Retail Sector- Jul-Aug’20* [For National and Regional Channels]
Category ‘Retail Outlets-Clothing/Textiles/Fashion’ topped with 53% share for National Channels
For Regional Channels, Retail Outlets-Jewellers led with 61% share of advertising volumes
Top 10 Categories (National Channels) Top 10 Categories (Regional Channels)

20. Malabar Group of Companies 11%
The Chennai Silks Group 11%
Lalitha Jewellery 10%
SDJ Gold Company 7%
Reliance Retail 7%
Akshaya Gold Company 6%
Vasanth & Co. 4%
Kalyan Jewellers 3%
Inter Ikea Systems BV 3%
G R Thanga Maligai Jewellery 3%
Reliance Retail 63%
Infiniti Retail 15%
Zota Healthcare 9%
Metro Cash & Carry India 9%
Ratan Shree Jewellers 2%
Patanjali Ayurved 1%
Kundan Jewellers 1%
Chandana Bros 0.3%
Trend X Array Apparels 0.2%
Kanchi Kamakshi 0.1%
Leading Advertisers in Retail Sector- Jul-Aug’20 [For National and Regional Channels]
Reliance Retail dominated Retail advertising on National Channels with 63% share
For Regional Channels, Malabar Group and The Chennai Silks were neck to neck on Top 2
positions with 11% share each
Top 10 Advertisers (Regional Channels)Top 10 Advertisers (National Channels)
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jul-Aug’20* (* till 29th Aug)

21. Reliance Trends
Sree Kumaran Thangamaligai
Metro Cash & Carry
The Chennai Silks/Sri Kumaran
GRT Jewellers
Pothys
Reliance Digital/My Jio Store
Gopu Nandilath G-Mart
Khazana Jewellery
Kalyan Silk
Reliance Retail
The Chennai Silks Group
Metro Cash & Carry India
G R Thanga Maligai Jewellery
Pothys
Gopu Nandilath Group
Khazana Jewellery
Kalyan Silk Sarees
Bhima Group (Jewellery)
M R Gold Company
Source: AdEx India (A Division of TAM Media Research)
Note: Ranking based on Ad Insertions ; Commercial ads only; excluding promos and social ads
Period : Jul-Aug’20* compared to May-Jun’20 (* till 29th Aug)
New^ Advertisers and Brands on Retail: Jul-Aug’20* compared to May-Jun’20
Total 120+ New Advertisers & 130+ New Brands seen in Jul-Aug’20* over May-Jun’20
Reliance Retail was the top new Retail Advertiser and its brand Reliance Trends topped in the
new brands’ list
^ Present in Jul-Aug’20* but not in May-Jun ’20
Top 10 New^ Advertisers – 120+ Top 10 New^ Brands – 130+

22. Vinita Shah
For any queries write to
vinita.shah@tamindia.com
TAMAdEx
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TV Report 12
TheTelevisionAdvertisingReport–XIII