TAM AdEx-Television Advertising Report-X takes a look at the overall Television Advertising during June-July 2020 period with a focus on the details of Movies Channel Genres, including Hindi Movies, Bhojpuri Movies, Bengali Movies, Telugu Movies and Kannada Movies.

1. TAMAdEx
TheTelevisionAdvertisingReport-X

2. Advertising on Television during Jun’20-Jul’20
2,500+ Advertisers and 3,900+ Brands visible across 360+ Categories.
63,000+ hrs. of advertising volumes on Television in Jun-Jul’20.
Ad Volumes for the month of Jul’20 grew by 15% over Jun’20.
Highlights
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun-Jul’20

3. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Week 23 – Week 32 [ 31st May – 8th Aug’20]
Week on Week TV Ad Volumes
Comparing week 32 to week 23, Television Ad Volumes grew by 37%
Week 30 recorded highest Ad Volumes among weeks ranging from 23 to 32
Ad Volumes on TV for last 5 weeks reached above the average of week 23-32
5,562
6,629
7,077
7,665
6,995
7,397
7,753
8,139 7,954
7,626
Week 23 Week 24 Week 25 Week 26 Week 27 Week 28 Week 29 Week 30 Week 31 Week 32
ADVOLUMES(HRS.)
---- indicates Avg. Ad Volume from Wk 23 to Wk 32

4. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun-Jul’20
29
34
Jun'20 Jul'20
AdVolumes(Hrs.in000’s)
TV Ad Volumes : Jun-Jul’20
Ad Volumes for the month of Jul’20 grew by 15% over Jun’20

5. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun-Jul’20
Top Sectors and Categories
Sector ‘Personal Care/Personal Hygiene’ topped with 22% share followed by F&B sector
The list of top 10 categories was dominated by FMCG sector
Top 50 categories holds 73% share of TV Ad Volumes
Personal Care/Personal Hygiene 22%
Food & Beverages 18%
Services 13%
Personal Healthcare 8%
Hair Care 8%
Laundry 6%
Household Products 5%
Education 3%
Auto 3%
Building, Industrial & Land Materials/Equipments 2%
Others (16) 12%
Toilet Soaps 8%
Shampoos 5%
Tooth Pastes 4%
Washing Powders/Liquids 4%
Ecom-Media/Entertainment/Social Media 4%
Milk Beverages 4%
Toilet/Floor Cleaners 2%
Chocolates 2%
Cars 2%
Tea 2%
Next 40 Categories 37%

6. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun-Jul’20
Top Advertisers
During Jun-Jul’20, the Top 10 advertisers together contributed 50% share of TV Ad Volumes
HUL alone had more than 1/4th of the Ad Volume share followed by ‘Reckitt’ with 7% share
Hindustan Unilever 26%
Reckitt Benckiser (India) 7%
Procter & Gamble 3%
Godrej Consumer Products 3%
ITC 2%
Colgate Palmolive India 2%
Wipro 2%
Cadburys India 2%
Amazon Online India 2%
GCMMF (Amul) 1%
Next 40 Advertisers 22%

7. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Week 23’20 – Week 32’20 [31st May – 8th Aug’20]
296 297 296 308 307 300 301 305 303 293
Wk
23
Wk
24
Wk
25
Wk
26
Wk
27
Wk
28
Wk
29
Wk
30
Wk
31
Wk
32
No. of Categories
1,2341,182 1,237
1,313 1,351
1,255
1,323
1,413
1,5141,480
Wk
23
Wk
24
Wk
25
Wk
26
Wk
27
Wk
28
Wk
29
Wk
30
Wk
31
Wk
32
No. of Advertisers
1,967 1,909 1,980 2,088 2,161
2,031 2,114
2,268
2,428 2,369
Wk
23
Wk
24
Wk
25
Wk
26
Wk
27
Wk
28
Wk
29
Wk
30
Wk
31
Wk
32
No. of Brands
No of Categories, Advertisers and Brands
Tally of advertisers and brands had minor fluctuations in last 10 weeks
16% rise in avg. number of advertisers and brands during week 31-32 compared to week 23-30
Week 31 registered maximum number of advertisers and brands

8. 417
276
316
358
329
273
294
373
417
367
Wk 23 Wk 24 Wk 25 Wk 26 Wk 27 Wk 28 Wk 29 Wk 30 Wk 31 Wk 32
No.ofnewBrands
249
162
199
245
222
173
206
234
264
247
Wk 23 Wk 24 Wk 25 Wk 26 Wk 27 Wk 28 Wk 29 Wk 30 Wk 31 Wk 32
No.ofnewAdvertisers
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Week 23 – Week 32 [31st May – 8th Aug’20]
*New Compared to Previous Week
New* Advertisers and Brands each week
Tally of new Advertisers and Brands declined by 6% an 12% respectively in week 32 compared to
week 31

9. Whatsapp
Vaseline Skin Care Products
Veet Cold Wax Strip
Airtel Xstream Box
Bingo Potato Chips
Itch Guard Cream
Rummycircle.com
Maruti Suzuki Dzire
Ringguard Cream
Fair & Lovely Instant Glow Face Wash
Facebook Inc.
Vini Product
Playgames 24x7
Reliance Retail
Hatsun Agro Product
Suzuki Motorcycle India
Virtual Bharat
Myntra Designs
Bajaj Corp.
Dixcy Textiles
Source: AdEx India (A Division of TAM Media Research)
Note: Ranking based on Ad Insertions ; Commercial ads only; excluding promos and social ads
Period : Jun-Jul’20 compared to Apr-May’20
New* Advertisers and Brands on TV: Jun-Jul’20
Total 1150+ New Advertisers and 1850+ New brands seen in Jun-Jul’20 over Apr-May’20
Facebook topped the list of new Advertisers and its brand Whatsapp leads among new Brands
*Present in Jun-Jul ’20 but not in Apr-May ’20
New* Advertisers – 1150+ New* Brands – 1850+

10. Movies Channel Genre
Top 5 Channel Genres of Movies
Television: Jun-Jul’20

11. 46%
8%
8%
8%
7%
23%
Hindi
Bhojpuri
Bengali
Telugu
Kannada
Others (7)
1,261
1,600
1,776
1,949
1,806
1,900
1,975
2,062 2,003
1,875
Wk 23 Wk 24 Wk 25 Wk 26 Wk 27 Wk 28 Wk 29 Wk 30 Wk 31 Wk 32
ADVOLUMES(HRS.)
Movies
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Week 23 – Week 32 [ 31st May – 8th Aug’20]
Channel Genre: Movies
Among the Movies genres, Hindi Movies topped with 46% of Ad Volumes followed by Bhojpuri Movies
Comparing week 32 to week 23, Movies genre registered 49% rise in Ad Volumes
A drop in Ad Volumes was observed in Week 31 & 32 compared to Week 30

12. Hindi Movies
01
46%
Ad Volumes on Hindi Movies rose by
19% in Jul’20 compared to Jun’20
Telugu Movies8%
Bengali Movies8%
Bhojpuri Movies8%
Kannada Movies7%

13. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Week 23 – Week 32 [ 31st May – 8th Aug’20]
Ad Volumes of Hindi Movies Genre: Jun-Jul’20
Ad Volumes on Hindi Movies rose by 19% in Jul’20 compared to Jun’20
Ad Volumes rejuvenated from week 28 after declining in week 27 and peaked in week 30
Comparing week 32 to week 23, Ad Volumes grew by 64% on Hindi Movies channels
3,364
4,000
Jun'20 Jul'20
AdVolumes(Hrs.)
541
759
836
926
817
902
935 943 922
885
Wk 23 Wk 24 Wk 25 Wk 26 Wk 27 Wk 28 Wk 29 Wk 30 Wk 31 Wk 32
ADVOLUMES(HRS.)

14. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun-Jul’20
No. of Categories, Advertisers and Brands: Jun-Jul’20
Tally of Advertisers and Brands saw rise of 17% and 6% respectively in Jul’20 compared to Jun’20
131 135
Jun'20 Jul'20
No. of Categories
138
162
Jun'20 Jul'20
No. of Advertisers
391
415
Jun'20 Jul'20
No. of Brands

15. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun-Jul’20
Top Categories and Advertisers during Jun-Jul’20: Hindi Movies
9 out of top 10 categories were from FMCG Sector contributing 40% to the Ad Volumes
Hindustan Unilever solely had more than 1/3rd of Ad Volumes in the genre during Jun-Jul’20
Top 50 advertisers had 91% share of Ad Volumes on Hindi Movies channels
Toilet Soaps 10%
Shampoos 7%
Washing Powders/Liquids 6%
Ecom-Media/Entertainment/Social Media 5%
Tooth Pastes 4%
Tea 3%
Toilet/Floor Cleaners 3%
Chocolates 2%
Medicated Skin Treatment 2%
Hair Oils 2%
Next 40 Categories 42%
Top Categories % Share
Hindustan Unilever 38%
Reckitt Benckiser (India) 12%
Procter & Gamble 4%
ITC 3%
Godrej Consumer Products 3%
Amazon Online India 2%
Cadburys India 2%
Marico 2%
Vini Product 2%
Facebook Inc. 1%
Next 40 Advertisers 22%
Top Advertisers % Share

16. Source: AdEx India (A Division of TAM Media Research);
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period :Apr-May’20 and Jun-Jul’20
Categories and Advertisers present in Jun-Jul’20 and not in Apr-May’20
40+ Categories and 70+ Advertisers advertised only during Jun-Jul’20 on Hindi Movies channels
Personal Care/Personal Hygiene Sector had 3 exclusive categories on rank 1, 3 and 7
*Exclusive: Present in Jun-Jul’20 and not in Apr-May’20
Prickly Heat Powders/Lotions
Cement
Tooth Brushes
Ecom-Clothing/Textile/Fashion
Instant Soup Mixes
Baby Foods
Shaving System/Razor
Credit Cards
Lubricants
Ecom-Auto Products & Services
Exclusive* Categories - 40+
Vini Product
Facebook Inc.
Bajaj Corp
Gillette India
Pepsi Co. India Holding
Ultratech Cement
Dixcy Textiles
Hero Motocorp
Nutricia International
Playgames 24x7
Exclusive* Advertisers - 70+

17. Bhojpuri Movies
02
8%
Ad Volumes on Bhojpuri Movies
genre increased by 53% in week
32 compare to week 23
Telugu Movies8%
Bengali Movies8%
Hindi Movies46%
Kannada Movies7%

18. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Week 23 – Week 32 [ 31st May – 8th Aug’20]
Ad Volumes of Bhojpuri Movies Genre: Jun-Jul’20
Ad Volumes on Bhojpuri Movies genre saw 32% rise in Jul’20 compared to Jun’20
Comparing week 32 to 23, Ad Volumes on Bhojpuri Movies genre increased by 53%
Consistent growth in Ad Volumes seen from week 23 to week 30 on Bhojpuri Movies channels
573
759
Jun'20 Jul'20
AdVolumes(Hrs.)
118 125
136
146 151 156
164
192 187 180
Wk 23 Wk 24 Wk 25 Wk 26 Wk 27 Wk 28 Wk 29 Wk 30 Wk 31 Wk 32
ADVOLUMES(HRS.)

19. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun-Jul’20
No. of Categories, Advertisers and Brands: Jun-Jul’20
Tally of Advertisers and Brands grew by 31% and 24% respectively in Jul’20 compared to Jun’20
66
72
Jun'20 Jul'20
No. of Categories
52
68
Jun'20 Jul'20
No. of Advertisers
126
156
Jun'20 Jul'20
No. of Brands

20. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun-Jul’20
Top Categories and Advertisers during Jun-Jul’20: Bhojpuri Movies
5 out of top 10 Categories were from Personal Care/Personal Hygiene Sector
Top 10 Advertisers on Bhojpuri Movies channels had more than 85% share of Ad Volumes
Hindustan Unilever topped with 61% share of Ad Volumes followed by Reckitt Benckiser India
Shampoos 14%
Milk Beverages 14%
Toilet Soaps 12%
Washing Powders/Liquids 9%
Chocolates 5%
Face Wash 4%
Tooth Pastes 3%
Detergent Cakes/Bars 3%
Fairness Creams 3%
Moisturising Lotion/Creams 2%
Next 40 Categories 29%
Top Categories % Share
Hindustan Unilever 61%
Reckitt Benckiser India 9%
Cadburys India 4%
Procter & Gamble 4%
Surya Food And Agro 3%
PepsiCo 2%
Marico 1%
Colgate Palmolive India 1%
Bharti Airtel 1%
Facebook Inc. 1%
Next 40 Advertisers 12%
Top Advertisers % Share

21. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period :Apr-May’20 and Jun-Jul’20
Categories and Advertisers present in Jun-Jul’20 and not in Apr-May’20
20+ Categories and 30+ Advertisers present only during Jun-Jul’20 on Bhojpuri Movies channels
5 exclusive Categories among the top 10 belonged to Personal Care/Personal Hygiene Sector
*Exclusive: Present in Jun-Jul’20 and not in Apr-May’20
Moisturising Lotion/Creams
Medicated Skin Treatment
Perfumes/Deodorant
Hosiery
Scourers
Prickly Heat Powders/Lotions
Wafer/Chips
Hand Sanitizers
Tooth Brushes
Footwear
Exclusive* Categories - 20+
Ponds India
Facebook Inc
Dixcy Textiles
Sun Pharmaceutical
Nestle India
Hero Motocorp
PepsiCo India Holding
Maithan Steel & Power
Bajaj Corp
Dollar Industries
Exclusive* Advertisers - 30+

22. Bengali Movies
03 8%
Number of Advertisers and Brands
grew by 19% and 21% respectively
in Jul’20 compared to Jun’20
Telugu Movies8%
Bhojpuri Movies8%
Hindi Movies46%
Kannada Movies7%

23. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Week 23 – Week 32 [ 31st May – 8th Aug’20]
Ad Volumes of Bengali Movies Genre: Jun-Jul’20
Ad Volumes on Bengali Movies grew by 35% in Jul’20 compared to Jun’20
In Bengali Movies genre, highest growth was observed in week 30 compared to week 23
Comparing week 32 to week 23, Ad Volumes grew by 38% on Bengali Movies channels
557
754
Jun'20 Jul'20
AdVolumes(Hrs.)
94
101
126
163
176
158
175 183
169
130
Wk 23 Wk 24 Wk 25 Wk 26 Wk 27 Wk 28 Wk 29 Wk 30 Wk 31 Wk 32
ADVOLUMES(HRS.)

24. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun-Jul’20
No. of Categories, Advertisers and Brands: Jun-Jul’20
Tally of Categories, Advertisers and Brands saw a rise in Jul’20 compared to Jun’20
Number of Advertisers and Brands grew by 19% and 21% respectively
103
115
Jun'20 Jul'20
No. of Categories
90
107
Jun'20 Jul'20
No. of Advertisers
243
295
Jun'20 Jul'20
No. of Brands

25. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun-Jul’20
Top Categories and Advertisers during Jun-Jul’20: Bengali Movies
4 out of Top 10 Categories belonged to Personal Care/Personal Hygiene Sector
Hindustan Unilever topped with 51% share of Ad Volumes followed by Reckitt Benckiser
The top 10 Advertisers on Bengali Movies channels had 79% share of Ad Volumes
Milk Beverages 11%
Toilet Soaps 10%
Shampoos 8%
Washing Powders/Liquids 8%
Tooth Pastes 3%
Moisturising Lotion/Creams 3%
Toilet Liquids 3%
Toilet/Floor Cleaners 3%
Hair Dyes 2%
Tea 2%
Next 40 Categories 37%
Top Categories % Share
Hindustan Unilever 51%
Reckitt Benckiser India 9%
Godrej Consumer Products 5%
ITC 3%
Colgate Palmolive India 3%
Nestle India 2%
Vini Product 2%
Cadburys India 2%
Procter & Gamble 2%
Facebook Inc 1%
Next 40 Advertisers 17%
Top Advertisers % Share

26. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period :Apr-May’20 and Jun-Jul’20
Categories and Advertisers present in Jun-Jul’20 and not in Apr-May’20
*Exclusive: Present in Jun-Jul’20 and not in Apr-May’20
Aerated Soft Drink
Talcum Powders
Water Purifiers/Filters
Medicated Skin Treatment
Baby Foods
Fairness Creams
Cement
Ecom-Payment Banks
Cake/Pastry/Bread
Tooth Brushes
Exclusive* Categories - 35+
Vini Product
Facebook Inc
PepsiCo
Britannia Industries
Hero Motocorp
Sun Pharmaceutical
Rohit Surfactants
Airtel Payments Bank
JSW Cement
Cavin Kare
Exclusive* Advertisers - 50+
On Bengali Movies channels, 35+ Categories & 50+ Advertisers advertised exclusively in Jun-
Jul’20
Out of Top 10 exclusive Categories, 3 were from Personal Care/Personal Hygiene Sector

27. Telugu Movies04 8%
On Telugu Movies channels, 40+ Categories
& 70+ Advertisers advertised exclusively in
Jun-Jul’20 compared to Apr-May’20
Bengali Movies8%
Bhojpuri Movies8%
Hindi Movies46%
Kannada Movies7%

28. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Week 23 – Week 32 [ 31st May – 8th Aug’20]
Ad Volumes of Telugu Movies Genre: Jun-Jul’20
Ad Volumes on Telugu Movies grew by 8% in Jul’20 compared to Jun’20
During week 23 to 32, Ad Volumes started increasing from week 24 and peaked in week 28
Comparing week 32 to week 23, Ad Volumes grew by 11% on Telugu Movies channels
575
622
Jun'20 Jul'20
AdVolumes(Hrs.)
120
136 136
142
139
143 142
140 140
132
Wk 23 Wk 24 Wk 25 Wk 26 Wk 27 Wk 28 Wk 29 Wk 30 Wk 31 Wk 32
ADVOLUMES(HRS.)

29. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun-Jul’20
No. of Categories, Advertisers and Brands: Jun-Jul’20
Number of categories, advertisers and brands grew by 7%, 27% and 13% respectively in Jul’20
compared to Jun’20
113
121
Jun'20 Jul'20
No. of Categories
113
144
Jun'20 Jul'20
No. of Advertisers
315
355
Jun'20 Jul'20
No. of Brands

30. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun-Jul’20
Top Categories and Advertisers during Jun-Jul’20: Telugu Movies
4 out of Top 10 Categories were from F&B sector in Jun-Jul’20
The Top 10 Categories and Advertisers added 43% and 56% share of Ad Volumes respectively
Toilet Soaps 8%
Milk Beverages 6%
Tooth Pastes 5%
Shampoos 4%
Chocolates 4%
Range of OTC Products 4%
Washing Powders/Liquids 4%
Toilet/Floor Cleaners 3%
Biscuits 2%
Tea 2%
Next 40 Categories 39%
Top Categories % Share
Hindustan Unilever 22%
Reckitt Benckiser India 7%
Procter & Gamble 5%
Cadburys India 5%
Wipro 4%
Dr Alco Free 3%
Godrej Consumer Products 3%
Vini Product 3%
Nestle India 2%
Colgate Palmolive India 2%
Next 40 Advertisers 30%
Top Advertisers % Share

31. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period :Apr-May’20 and Jun-Jul’20
Categories and Advertisers present in Jun-Jul’20 and not in Apr-May’20
On Telugu Movies channels, 40+ Categories & 70+ Advertisers advertised exclusively in Jun-Jul’20
*Exclusive: Present in Jun-Jul’20 and not in Apr-May’20
Mortgage Loans
Baby Foods
Fitness Equipments/Clinics
Household Cleaners
Surgical Goods/Equipments
Ecom-Other Services
Associations/Social/Cultural Org.
Ecom-Food/Grocery
Artificial Sweeteners
Eye Make Up
Exclusive* Categories - 40+
Vini Product
Muthoot Financial Enterprises
Hatsun Agro Product
Udemy Inc
Kelloggs
Emami
Hygienic Research
Ultratech Cement
Kolors Slimming & Beauty
Hero Motocorp
Exclusive* Advertisers - 70+

32. Kannada Movies
05
7%
Ad Volumes on Kannada Movies
increased by 33% in Jul’20
compared to Jun’20
Bengali Movies8%
Bhojpuri Movies8%
Hindi Movies46%
Telugu Movies8%

33. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Week 23 – Week 32 [ 31st May – 8th Aug’20]
Ad Volumes of Kannada Movies Genre: Jun-Jul’20
Ad Volumes on Kannada Movies increased by 33% in Jul’20 compared to Jun’20
Compared to week 23, Ad Volumes of Kannada Movies genre grew by 59% in week 32
460
611
Jun'20 Jul'20
AdVolumes(Hrs.)
83
97
112
131
120
136 140
146 142
133
Wk 23 Wk 24 Wk 25 Wk 26 Wk 27 Wk 28 Wk 29 Wk 30 Wk 31 Wk 32
ADVOLUMES(HRS.)

34. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun-Jul’20
No. of Categories, Advertisers and Brands: Jun-Jul’20
Number of categories, advertisers and brands soared by 4%, 19% and 13% respectively in Jul’20
compared to Jun’20
106
111
Jun'20 Jul'20
No. of Categories
105
125
Jun'20 Jul'20
No. of Advertisers
282
320
Jun'20 Jul'20
No. of Brands

35. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Jun-Jul’20
Top Categories and Advertisers during Jun-Jul’20: Kannada Movies
3 out of Top 10 Categories belonged to F&B sector contributing 10% share of Ad Volumes
40% of Ad Volumes covered by Top 2 Advertisers viz. Hindustan Unilever and Reckitt Benckiser
Toilet Soaps 9%
Tooth Pastes 8%
Shampoos 5%
Milk Beverages 4%
Ecom-Media/Entertainment/Social Media 4%
Toilet/Floor Cleaners 4%
Washing Powders/Liquids 4%
Tea 3%
Chocolates 3%
Range of OTC Products 2%
Next 40 Categories 40%
Top Categories % Share
Hindustan Unilever 29%
Reckitt Benckiser India 11%
Colgate Palmolive India 6%
Procter & Gamble 4%
Wipro 4%
Facebook Inc 3%
ITC 3%
Cadburys India 3%
PepsiCo 2%
Hatsun Agro Product 2%
Next 40 Advertisers 24%
Top Advertisers % Share

36. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period :Apr-May’20 and Jun-Jul’20
Categories and Advertisers present in Jun-Jul’20 and not in Apr-May’20
30+ Categories and 60+ Advertisers advertised only during Jun-Jul’20 on Kannada Movies
channels
*Exclusive: Present in Jun-Jul’20 and not in Apr-May’20
Hair Removers
Milk
Mortgage Loans
Household Cleaners
Range of Skin Care Products
Wafer/Chips
Household Products
Eye Make Up
Surgical Goods/Equipments
Hosiery
Exclusive* Categories - 30+
Facebook Inc
Hatsun Agro Product
Marico
Muthoot Financial Enterprises
Vini Product
Wildcraft India
Ultratech Cement
International Advertising Association
Hero Motocorp
Dixcy Textiles
Exclusive* Advertisers - 60+

37. Vinita Shah
Sr. Vice President Corp. Communications,
Analytics & Special Projects
For any queries write to
vinita.shah@tamindia.com
TAMAdEx
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