TAM AdEx print advertising report (Apr'21 vs. Apr'20) indicates how ad space in Print soared by 4 times in April 2021, and more.

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3.
4.
1.
Ad Space in Print soared by 4 Times in Apr’21.
Ad Space in week 3, Apr’21 surged by 6 Times
compared to week 3, Apr’20
Among the Top 10, Cars category improved the most
in terms of rankings (84th to 1st) during Apr’21. 7 out
of Top 10 categories were new entrants.
There were 300+ growing categories present in
Apr’21 compared to Apr’20 on TV.
Tally of categories, advertisers and brands grew by
19%, 24% and 32% respectively during Apr’21
compared to Apr’20.
120+ new categories, 12.4 K+ new advertisers and
14.6 K+ new brands seen in Print during Apr’21 over
Apr’20
Period : Apr'21 vis a vis Apr'20
Highlights – Print
Print

3. Period : Apr'21 compared to Apr'20
Ad Space* Trends in Print – Month and Week-wise
100
417
Apr'20 Apr'21
Indexed Growth in Ad Space
Index: Apr’20=100 * Per Publication
 Ad Space in Print grew by more than 4 Times during Apr’21 compared to Apr’20.
 Ad Space in week 3 of Apr’21 surged by almost 6 Times compared to week 3 of Apr’20 whereas
week 5 saw lowest increase of 79%.
Note: Figures are based on Ad Space for Print per publication; excluding house ads, promos and social ads
100
589 577 596
436
179
WK 1-5, APR'20 WK 1, APR'21 WK 2, APR'21 WK 3, APR'21 WK 4, APR'21 WK 5, APR'21
Index Growth in weekly Ad Space
* Per Publication
Index: Weeks of Apr’20 =100

4. Period : Apr'21 compared to Apr'20
Tally of Categories, Advertisers and Brands
Note: Figures excludes house ads, promos and social ads
 Tally of categories grew by 19% whereas that for advertisers and brands rose by 24% and 32%
respectively during Apr’21 compared to Apr’20.
420+
500+
Apr'20 Apr'21
11980+
14910+
Apr'20 Apr'21
12790+
16840+
Apr'20 Apr'21
Count of
Categories
Count of
Advertisers
Count of
Brands
+19% +24% +32%

5. Top 10 Categories (Apr’21): Total 500+ % Share
Rank
(Apr’20)
1. Two Wheelers 6% 84
2. Retail Outlets-Electronics/Durables 5% 21
3. Cars 5% 90
4. Hospital/Clinics 4% 3
5. Properties/Real Estates 4% 12
6. Coaching/Competitive Exam Centre 3% 1
7. Retail Outlets-Jewellers 3% 9
8. Range of OTC Products 3% 41
9. Air Conditioners 2% 73
10. Rubs And Balms 2% 68
Others 62% -
 Two Wheelers topped in the list of Top 10 categories with 6% share of Ad Space in Apr’21.
 Cars category improved the most in terms of rankings, landing in the Top 10 list.
 7 out of Top 10 categories were new entrants including Top 3 during Apr’21.
 Only categories on 4th, 6th, and 7th rank were among the Top 10 in April of the previous year.
 Top 10 categories had 38% share of Ad Space.
Period : Apr'21 compared to Apr'20
Top 10 Categories in Print
Note: Figures are based on Ad Space for Print; excluding house ads, promos and social ads

6. Rank
Top 10 Growing Categories (Apr’21)
(based on highest increase in Ad Space)
Growth
(in Times)
1 Two Wheelers 166
2 Retail Outlets-Electronics/Durables 25
3 Cars 155
4 Properties/Real Estates 9
5 Retail Outlets-Jewellers 7
6 Range of OTC Products 22
7 Air Conditioners 53
8 Rubs And Balms 48
9 Hospital/Clinics 2
10 Vitamins/Tonics/Health Supplements 18
 Two Wheelers among the categories saw highest increase in Ad Space with growth of 166 Times
followed by Retail Outlets-Electronics/Durables with 25 Times growth during Apr’21 compared to
Apr’20.
 There were 300+ growing categories present in Apr’21 compared to Apr’20 in Print.
Period : Apr'21 compared to Apr'20
Top Growing Categories in Print
Note: Figures are based on Ad Space for Print; excluding house ads, promos and social ads

7.  SBS Biotech was the top advertiser with 8% share of Ad Space during Apr’21.
 3 of the Top 10 advertisers with rank 6, 7 and 8 were exclusive to Apr’21 compared to Apr’20.
 Titan Company saw highest positive rank shift to enter the Top 10 list during Apr’21 over Apr’20.
 None of the Top 10 advertisers were among the Top 10 in April of the last year.
 Top 10 advertisers added 22% share of Ad Space in Print during Apr’21.
Period : Apr'21 compared to Apr'20
Top 10 Advertisers in Print
Note: Figures are based on Ad Space for Print; excluding house ads, promos and social ads
Top 10 Advertisers (Apr’21) Total 14.9 K+ % Share
Rank
(Apr’20)
1. SBS Biotech 8% 12
2. Amazon Online India 2% 288
3. GCMMF (Amul) 2% 251
4. TVS Motor Company 2% 113
5. Maruti Suzuki India 1% 748
6. Renault India 1% New
7. Hero Motocorp 1% New
8. Suzuki Motorcycle India 1% New
9. Haier Appliances India 1% 6782
10. Titan Company 1% 8080
Others 78% -

8. Top 10 Brands (Apr’21): Total 16.8 K+
Rank
(Apr’20)
1. Dr Ortho Oil 89
2. Amazon Smbhav Summit New
3. Suzuki Access 125 New
4. Fiitjee 1
5. Roop Mantra Ayur Face Cream 2828
6. Kalyan Jewellers 3582
7. Tanishq Rivaah Wedding Jewellery New
8. Paytm First Games New
9. Eye Mantra Eye Drops 53
10. Renault Triber New
 Dr. Ortho Oil was the top brand in Print during Apr’21 followed by Amazon Smbhav Summit.
 5 of the Top 10 brands with rank 2, 3, 7, 8 and 10 were exclusive to Apr’21 compared to Apr’20.
 Highest up shift in rankings was seen for Kalyan Jewellers during Apr’21 compared to Apr’20.
 Only Fiitjee (4th rank) was present in the Top 10 list of Apr’20.
 Top 10 brands grabbed 11% share of Ad Space in Apr’21 among which 3 belonged to SBS Biotech.
Period : Apr'21 compared to Apr'20
Top 10 Brands in Print
Note: Ranking is based on Ad Space for Print; excluding house ads, promos and social ads

9. Rank Top New Categories (Apr’21)
1 Refrigerators
2 BPO (Business Process Outsourcing)
3 Face Wash
4 Steels
5 Milk Powder/Condensed Milk
6 Cheese/Cheese Spreads
7 Air Purifiers
8 Chips & Microprocessors
9 Multiplexes
10 Antacids
 120+ new categories, 12.4 K+ new advertisers and 14.6 K+ new brands seen in Apr’21 over Apr’20.
 Refrigerators was the top new category followed by BPO during Apr’21 compared to Apr’20.
 Renault India was the top new advertiser followed by Hero Motocorp in Apr’21 over Apr’20.
 Amazon Smbhav Summit topped among the new brands followed by Suzuki Access 125 in Apr’21 compared to
Apr’20.
Period : Apr'21 compared to Apr'20
Top 10 New^ Categories, Advertisers and Brands in Print
Note: Ranking is based on Ad Space for Print; excluding house ads, promos and social ads
^ Present in Apr’21 but not in Apr’20
Top 10 New Advertisers (Apr’21)
Renault India
Hero Motocorp
Suzuki Motorcycle India
Mankind Pharma
Paytm First Games
Electronics Mart India
Yamaha Motor India
Skoda Auto
ETA General
Infiniti Retail
Top New Brands (Apr’21)
Amazon Smbhav Summit
Suzuki Access 125
Tanishq Rivaah Wedding Jewellery
Paytm First Games
Renault Triber
Haier Inverter Expert AC
Renault Kiger
Bajaj Electronics
Itchku Range of Products
Amul Range of Products
Total
120+
Total
12.4
K+
Total
14.6
K+

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