1. Online Strategy:
Online Contest
Offline Offer
World Vegetarian Day Promotions
Event listings/PR

2. Overview
 Online promotions of ‘World Vegetarian Day’.
 An application was designed considering famous Rajdhani
Thali dishes & had asked our fans/followers to add their
flavour to them. (Timeframe - 3 Days)
 Twitter contest was conducted to promote the offer at
Rajdhani Thali. (Timeframe - 9 hours)
 Posting strategy was developed in order to promote ‘World
Vegetarian day’ & the contest. (Timeframe - 3 days)
 The offer was listed on food review websites such as
burrp.com, zomato.com, timescity.com, buzzintown.com, etc.

3. Posting Strategy
 3 Posts were used to promote VEGETARIANISM
for 3 days before World Vegetarian Day.
 These posts were Rajdhani Thali’s branded
posts.
 The comments received where in support to the
day.

4. Contest Concept
Concept: Add your own flavour to the famous Rajdhani Thali dishes
and stand a chance to win a +1 Rajdhani Thali voucher

5. Facebook Application
Tab Views Tab Icon
App usage
 Entries received were 115+.
 418 views on the application tab.
 300+ application users.

6. Before the contest
Teaser post before the contest.

7. The contest
 Fans were excited to submit their entries.
 Eagerness to know the results on 1st October, 2012.

8. Announcement Of The Winners
3 Winners were announced on 1st October, 2012 i.e. World Vegetarian Day

9. Twitter Contest
 New followers: 15+
 Hashtag mentions: 120+
 Mentions to the brand i.e. @Rajdhani_thali: 93%
 Contest Timeframe - 9 hours
 160+ tweets were generated
 64,159 impressions of the hashtag, reaching an audience of 16,671
twitter users (source: www.hashtracking.com)
 World Vegetarian Day Offer was also promoted (retweets were received)
#MyFavouriteVegetableIs

10. Offline Offer
 Online promotion was done of the
voucher.
 An user was required to take a print
out of the voucher & redeem the offer
at Rajdhani Thali outlets.
 There were various queries about the offer.
 Positive comments were seen on the offer.
 The queries were addressed in the comments.
 The offer had reached out to 4000+ fans on Facebook & went 5% viral as well.

11. The Event Listings(offer)
Event Details: Khandani Rajdhani, the kings of thali is celebrating
World Vegetarian Day with an exciting offer of having 1 thali and
getting another 1 for free.
Event listings were created on

12. Rajadhani celebrates World Vegetarian Day
Various releases were done about the offer on World Vegetarian Day.
http://chennaionline.com/City360/Food-Corner/20120729120744/Celebrate-World-Vegetarian-Day-at-Rajdhani.col
http://www.fnbnews.com/article/detnews.asp?articleid=32626&SectionId=1
http://www.buzzintown.com/bangalore/event--hearty-meal-rajdhani-restaurant-world-vegetarian/id--678182.html
http://www.newswala.com/India-National-News/Rajadhani-celebrates-World-Vegetarian-Day-18468.html
http://chefatlarge.in/listings/celebrate-world-vegetarian-day-with-a-hearty-meal-at-rajdhani-thali-restaurant.html
http://www.indiablooms.com/LifestyleDetailsPage/2012/lifestyleDetails280912c.php

13. Results
-Facebook: The contest helped to generate a buzz about World Vegetarian Day.
- The fans were asking about offers on this day. (1st October, 2012)
- New followers on Twitter.
- Good brand exposure on social media covering PR websites.
- The offer reached out to the audience.
- A curiosity was observed among the fans of Facebook. The offer was
announced 1 day before ‘World Vegetarian Day’.

14. Thank You
Follow at:
Facebook: www.facebook.com/RajdhaniRestaurants
Twitter: www.twitter.com/Rajdhani_Thali
Pinterest: www.pinterest.com/rajdhani
YouTube: www.youtube.com/rajdhanirestaurants