O Teri is a Bollywood movie which did not have a big star cast to bank upon and were challenged to create an organic fan base. The objective was simple, to generate a true fan base which will watch the movie.

2. Aaj Kuch Sansani Karte Hai
We followed the above peg and
applied it in all our social media
communications

3. Sansani 1
O Teri Updates

4. We tried to integrate the weird News with
O TERI as our protagonists perform the
same profession.
We also used the screenshots of the
trailers so that users are also synched
with the movie.

5. O Teri News

6. Aapko Kaisa
Lag Raha Hai

7. Trailer Memes

8. #MyBossSoSexy

9. Sansani 2
Song Launch

10. The makers wanted to launch all the
songs online and hence we managed to
make it BIG
We seeded all the songs on various
websites to generate views
Just like SANSANI, Every song was a
BREAKING NEWS and received good
interactions

12. Teaser Posts

17. Sansani 3
Milestones

18. 2 months of campaign made us reach
new milestones.
These milestones happened on
Facebook & Twitter as well.

19. Posts with Highest Interactions

20. Posts with Highest Interactions

21. Posts with Highest Interactions

22. Sansani 4
Talking About

23. The talking about of the page remained
minimum 25% till the release

27. Talking About After one week of release

28. Sansani 5
Twitter Trends

29. O Teri worked successfully on twitter
The movie, within 2 months of
campaign trended numerous times

32. Final Count
Facebook
Target: 50,000
Achieved: 52,205
Twitter
Target: 1000 followers
Achieved: 1432