HomeShop18.com and Samsung Mobiles had launched a Samsung Galaxy SIII contest on Facebook . The interesting angle here is the barter between both brands to leverage via social media and on their website.

1. Samsung Galaxy SIII
Contest

2. Campaign Objective
• Leverage HomeShop18.com and Samsung Mobiles’ association via
Social Media
• Increase traction on Homeshop18.com

3. What we did?
• Asked users 5 questions, about SIII & Homeshop18
• Asked users to state why they deserved to win the Samsung Galaxy
SIII
• Gave users 5 clues which lead to the Facebook Timeline or onto
the website
• The fastest to answer with a combination of the wittiest answer
was our Winner!

4. The Results
7899
Entries
66422
Shares
15602
Impressions
11994
Fans Increase
1
Winner

5. How we promoted the SIII on Facebook
Average interactions on each Samsung Galaxy SIII Post - 1500

6. Cross Promotion for optimized Digital
Outreach
Followers were excited & retwteed about the SIII giveaway.

7. Interactions

8. Winner’s Entry
Winner’s Name – Bhavyash Ag
Time – 40 seconds
Winner’s Entry –
“My pet's name is SAM. A very grumpy uncle bought
one off the store... need to show him that e-
shopping is cool too ;) This would be my eighth
product off HomeShop18... Only this ones going to
be FREE!!! :D”

9. Insights
Monthly
Active
Users -
7060

10. Insights
3000+ Clicks from Website to Application

11. What we achieved?
• Excitement amongst Fans, Followers & Audiences across digital
• 7,899 Entries with 66000+ viral Shares
• Addition of 10000+ fans on Facebook (Organic)
• 3000+ clicks on HomeShop18’s website via the Samsung Application
• Brands working together on social media is the new wave. #MindShift
• 2,00,000+ outreach on Facebook via Posts
• About 9,00,000+ viral outreach via the application