With its television premiere on television this past Sunday, 20th July, on Star Movies- the cult action movie Fast & Furious 6 not only took over TV screens but also speed trended across Twitter. As a part of the movie’s marketing campaign, exciting contests with hash tags #FastSelfie, #FastBid were created to engage all Fast & Furious fans and create a buzz around one of the biggest TV premieres of 2014.

1. Fast & Fur ious 6– Exper ient ial Digi tal Campaign
1 0 - 2 0 t h J u l y 2 0 1 4

2. Brand Name, Agency name, etc
• BRAND/Channel NAME : STAR MOVIES INDIA
• AGENCY NAME : Microsite & Content – iContract
Social Media Management – Trivone
• CAMPAIGN : Fast & Furious 6,
First time on TV Premiere on 20th July 2014

3. OBJECTIVE
C r e a t e e n g a g eme n t & d i g i t a l
n o i s e a r o u n d t h e T V p r emi e r e o f
F a s t & F u r i o u s 6 a n d g e t mo r e
p e o p l e t o wa t c h t h e mo v i e

4. A WE E K E N D I N V A S I O N b y S t a r Mo v i e s :
F A S T & F U R I O U S 6 T R E N D S O N TWI T T E R
F O R O V E R 3 6 H O U R S !

5. BACKGROUND
• With its television premiere on television this past Sunday, 20th July, on Star
Movies- the cult action movie Fast & Furious 6 not only took over TV screens
but also speed trended across Twitter.
• As a part of the movie’s marketing campaign, exciting contests with hash tags
#FastSelfie, #FastBid were created to engage all Fast & Furious fans and create
a buzz around one of the biggest TV premieres of 2014.
• Proving to be a huge success, the twitter activations took to audiences instantly
and overwhelmed the entire Twitter landscape with vigor.

6. EXECUTION
G O I N G F A S T & F U R I O U S
• I d e a
Make fans feel like a part of the
Fast&Furious franchise by giving
them a chance to be a part of India’s
Fast 6
• G r a t i f i c a t i o n
JULY 7 – JULY 20
www.IndiasFast6.com
Get all the dope on the movie and complete 6
exciting tasks to be a part of India’s Fast 6 Team
JULY 19
#FastBid
Bid for the supercar pendrives with your tweets
JULY 20
#FastSelfie
Final Chance to win the Grand Prize, click a selfie
with your TV while watching the movie
C a m p a i g n P r o g r e s s i o n

7. EXECUTION
I N D I A S F A S T 6
We built a microsite www.IndiasFast6.com for the movie where
people had to complete 6 fun tasks to be in the league of India’s Fast
6 team & stand a chance to win supercar pendrives everyday
HIGHLIGHTS
One of the tasks, getting a customized Fast & Furious profile pic, was
a hot favourite among the fans!

8. EXECUTION
# F A S T B I D
JULY 19 – a day before the premiere
We made the twitter universe bid with their
tweets to win 1 of the 5 supercar replica
pendrives
Trended in India at #4for over 12
hours

9. EXECUTION
# F A S T S E L F I E
JULY 19 - MOVIE PREMIERES
For the final chance to win the grand prize (a ride in
an SLS-AMG at India’s only F1 circuit), we got fans
to click a selfie with their TV sets while watching the
movie
For the first time ever in Indian Television, users
clicked Selfie’s with their TV sets
T r e n d e d i n I n d i a a t #1 f o r o v e r
2 4 h o u r s
O v e r 900 # F a s t S e l f i e p i c s