Analysis of Bollywood stars present on Social Media platforms by Simplify360

1. BUZZ ABOUT BOLLYWOOD STARS ON
SOCIAL MEDIA
POPULARITY AND MASS APPEAL
PRESENTED BY
Report based on data collected from 5th march to 9th April, 2012

2. SHAH RUKH KHAN
Where is he popular most KING KHAN IS MOST POPULAR ON TWITTER WITH
100
HIGHEST BUZZ
80
60
40
20 THE OLDER HE GREW, THE MORE POPULAR HE
0
BECAME AMONG YOUNGSTERS, SPECIALLY TEENS.
THE AVERAGE DAILY BUZZ ON SOCIAL MEDIA IS 1443.
Sentiments
WIDELY POPULAR IN US, NORTH
30% AMERICA, EUROPE, ASIA AND AUSTRALIA
POSITIVE
65%
NEGATIVE
5%
NEUTRAL
6% Popularity in different Age
groups
13-17
25% 42% 18-25
26-35
27% 36-45 Popularity world wide
~ Source – Simplify360

3. SALMAN KHAN
MOST POPULAR BOLLYWOOD YOUTH ICON ON
Where is he Most Popular
SOCIAL MEDIA.
80
60
40
20
0 MORE POPULAR AMONG IN THE AGE 18-35, AN
IDEAL MACHO MAN.
THE AVERAGE DAILY BUZZ ON SOCIAL MEDIA IS 1513.
Sentiments
POPULAR IN ALMOST ALL COUNTRIES OF THE GLOBE.
24%
POSITIVE
4% NEGATIVE
72% NEUTRAL
6% Popularity in different
Age groups
25%
32% 13-17
18-25
26-35
37%
36-45 Popularity world wide
~ Source – Simplify360

4. RAJINIKANT EQUALLY POPULAR ON FACEBOOK AND TWITTER.
THE SUPERHERO HAS COME TO THE RESCUE OF ALL
THE SARDARS. BY TAKING OFF ALL THE JOKES
Where is he Most Popular FRAMED ON SARDARS HIMSELF, SPARING THEM OF
60
40
THE AGONY AND ANGER.
20
0
THE MENTIONS HAVING POSITIVE SENTIMENTS ARE
ABYSMALLY LOW AT 38% WITH HIGHEST NEGATIVE.
POPULARITY OUTSIDE INDIA IS COMPARATIVELY LOW.
42% 39% Sentiments
POSITIVE
NEGATIVE
19% NEUTRAL
7% Popularity in different Age groups
13-17
23% 41% 18-25
26-35
29% 36-45 Popularity world wide
~ Source – Simplify360

5. AAMIR KHAN
EQUALLY POPULAR AMONG TEENS AS WELL AS
Where is he Most Popular ADULTS.
80
60
40 TWITTER AND BLOGS FIND MORE MENTIONS ABOUT
20
0 Mr. PERFECTIONIST.
THE AVERAGE DAILY BUZZ ON SOCIAL MEDIA IS 439.
Sentiments
POPULAR IN ALMOST ALL COUNTRIES OF THE GLOBE.
29%
POSITIVE
63% NEGATIVE
8%
9% Popularity in different
Age groups
13-17
32%
18-25
33% 26-35
36-45
24% Popularity world wide
~ Source – Simplify360

6. KATRINA KAIF VERY POPULAR ON TWITTER AND FACEBOOK.
Where is she Most Popular ? HAS RECEIVED VERY HIGH POSITIVE SENTIMENTS OF
75% AND VERY LOW NEGATIVE.
100
0
MOSTLY TALKED ABOUT BY YOUNG
ADULTS, SPECIALLY MALES.
3% Sentiments
THE AVERAGE DAILY BUZZ ON SOCIAL MEDIA IS 832.
22%
POSITIVE POPULAR IN A LOT OF COUNTRIES OF THE WORLD.
75% NEGATIVE
NEUTRAL
8% Popularity in different
Age groups
25%
13-17
29% 18-25
26-35
38% 36-45
Popularity world wide
~ Source – Simplify360

7. KAREENA KAPOOR MORE POPULAR ON FACEBOOK AND TWITTER
Where is she Most Popular ? MORE POPULAR AMONG ADULTS WITH HIGH
POSITIVE SENTIMENTS
60
40
20
0
THE AVERAGE DAILY BUZZ ON SOCIAL MEDIA IS 769.
VERY POPULAR ALL OVER THE WORLD.
Sentiments
23%
4% POSITIVE
NEGATIVE
73%
NEUTRAL
7% Popularity in different
Age groups
26% 13-17
29% 18-25
26-35
38% 36-45
Popularity world wide
~ Source – Simplify360

8. WHO IS MOST POPULAR IN SOCIAL MEDIA
Total Buzz
TOTAL NUMBER OF BUZZES
60000
50000
40000
30000
20000
10000
0
SALMAN KHAN HAS EMERGED AS THE MOST POPULAR YOUTH ICON IN SOCIAL MEDIA.
THE POPULARITY OF BIG B AND RAJINIKANT IN SOCIAL MEDIA HAS GONE DOWN A
LOT.
AMONG DIVAS, KATRINA AND KAREENA RULE ON SOCIAL MEDIA.
~ Source – Simplify360

9. NUMBER OF LIKES ON FACEBOOK
FACEBOOK LIKES
4,500,000
4,000,000
3,500,000
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0
AAMIR KHAN HAS MAXIMUM NUMBER OF LIKES ON FACEBOOK

10. THE SEXIEST OF ALL
MENTION OF THE WORD
“SEXY”
374 KAREENA
579 KAPOOR
KATRINA KAIF
324
PRIYANKA
769 CHOPRA
SONAM KAPOOR
~ Source – Simplify360
The word “sex” has 769 mentions for Katrina Kaif who has retained her position as sex
symbol of the Bollywood industry.
Closely following her is sizzling Kareena Kapoor at the second place with her “zero” figure.
Sonam Kapoor comes next ahead of Priyanka, despite her revealing performance in Don 2.

11. WHO’S MORE POPULAR IN YOUR REGION
EAST
EAST
30
25
20
15
10
5
0
~ Source – Simplify360
EASTERN REGION IS RULED BY SHAH RUKH KHAN AND RANBIR KAPOOR.
OWNERSHIP OF KNIGHT RIDERS MIGHT BE ONE OF THE REASONS FOR
HIS POPULARITY IN EASTERN REGION.
SONAM KAPOOR IS LEAST TALKED ABOUT IN EAST INDIA.

12. WHO’S MORE POPULAR IN YOUR REGION
NORTH
NORTH
50
45
40
35
30
25
20
15
10
5
0
~ Source – Simplify360
THE NORTH INDIAN STAR YOUTH ICON IS SALMAN KHAN.

13. WHO’S MORE POPULAR IN YOUR REGION
SOUTH
SOUTH
25
20
15
10
5
0
~ Source – Simplify360
BIG B AND RAJINIKANT ARE STILL THE MOST POPULAR STARS IN
SOUTH INDIA.

14. WHO’S MORE POPULAR IN YOUR REGION
WEST
WEST
45
40
35
30
25
20
15
10
5
0
~ Source – Simplify360
THE COMPETITION IN WEST IS NECK TO NECK BUT STILL BIG B AND
SALMAN KHAN MANAGE TO GET MORE SPACE IN THE HEARTS OF PEOPLE
THAN OTHERS.

15. POPULARITY IN FOUR DIFFERENT REGIONS
50
45
SRK
40
RAJINIKANT
35
BIG B
30 AAMIR
25 RANBIR
PC
20
KATRINA
15
KAREENA
10 SONAM
5 SALMAN
0
EAST NORTH SOUTH WEST
~ Source – Simplify360

16. THE STARS AT A GLANCE
SALMAN KHAN SHAH RUKH KHAN
MOST POPULAR ON SOCIAL MEDIA. LARGE NUMBER OF TWEETS.
ICON OF YOUNG INDIAN FANS. LIKED MOST BY TEENS.
POPULAR WORLDWIDE. RULES SOCIAL MEDIA IN EASTERN REGION.
AAMIR KHAN AMITABH BACCHAN
POPULAR AMONG TEENS AS WELL NOT SO POPULAR ON SOCIAL
AS YOUTH. MEDIA.
FAMOUS ALL OVER THE WORLD. DOMINATES SOUTHERN REGION
ALONG WITH RAJINIKANT.
KATRINA KAIF KAREENA KAPOOR
SEX SYMBOL ON INDIAN SOCIAL MOST MENTIONS ON FACEBOOK
MEDIA. AND TWITTER.
MOST POPULAR ACTRESS ON HIGH POSITIVE SENTIMENTS FOR
SOCIAL MEDIA. HER BY FANS.

17. THANK YOU
PRESENTED BY
Report based on data collected from 5th march to 9th April, 2012