Sponsorship opportunities for #SMWGla

1. Social Media Week Glasgow Cheat Sheet Series – No. 4 Sponsorship Opportunities
Social Media Week is a global initiative that draws together iconic world cities to host multiple,
simultaneous events that highlight the profound impact of social media on Society, Economy
and Culture.
SMW 2012 positions Glasgow alongside 14 participating cities, including Berlin, Vancouver, Los
Angeles, Chicago, and Sao Paulo and offers a tremendous opportunity for Scotland to
demonstrate its digital engagement and awareness credentials to its global peers.
As a FREE event SMW depends on the generosity of sponsors and partners to operate, and for
them it offers a fabulous opportunity for both on line and offline brand visibility to both a local
and international audience.
Involvement in Social Media Week presents an opportunity for global exposure and recognition
as being at the cutting edge of digital engagement and understanding, and garners association
with global sponsoring brands such as Nokia, Constant Contact and The Guardian.
Key Data Points
Last Social Media Week, held in February, proved to be SMW biggest conference to date, with
participation from more than 36,000 attendees, across 1,000 individually hosted events and with
2,500 speakers driving the conversation in 12 cities. The global event reached hundreds of
thousands of people in more than 180 countries.
• 12 Cities • 36,000 Registered participants
• 9 Countries • 110,000 Watching live stream
• 5 Continents • 150,000 Engaging online
• 1050 Events • 275,000 Tweets shared
• 2500 Speakers • 300M Total Social Reach
Sponsorship Opportunities
These exist at a city and global level in a number of formats, each offering specific and valuable
opportunities to position a sponsors brand and capabilities on a global stage.
• City Headline Sponsors: For brands that want exclusive engagement & integration in the city
• Theme Sponsorship Package These are Health & Wellbeing, Access , Education
• Live Streaming Package: branded indents on all live streamed events
• Single Event Sponsor: sponsorship of a one-off event or session
• SMWGla Hub: located at Skypark, it will consist of a lounge and networking area for delegates
www.socialmediaweek.org/glasgow - produced by twintangibles

2. Social Media Week Glasgow Cheat Sheet Series – No. 4 Sponsorship Opportunities
Each package is custom designed to meet a sponsors needs. Options include :
Branding & Signage: Logo placement on web sidebar, company bio on Local Partners
page, local signage, dedicated signage, or installation space at dedicated event.
Promotion & Marketing: Listed in main events schedule, inclusion in local press
release,published partner profile on blog, dedicated promotion of sponsored events, and
mentions onTwitter/Facebook.
Content & Conversation: Curated event/mixer/party, live streaming of events, co-
sponsorship of opening & closing event, branded video packages, and Q&A Interview on
blog.
Contact Information
For sponsorship inquiries, please contact: glasgow@socialmediaweek.org or call Tim
+44(0)7717 714 595
Social Media Week Glasgow Cheat Sheet Series:
No. 1 What is Social Media Week?
No. 2 How to submit an event for SMW
No. 3 Event Themes
No. 4 Sponsorship Opportunities
No. 5 Partnership Opportunities
No. 6 Social Profiles
www.socialmediaweek.org/glasgow - produced by twintangibles