3. What We Aimed to Do
• Demonstrate Glasgow and Scotland’s
digital engagement
• Show Glasgow was a genuine global
city
• Extend the conversation on Social
Media
• Let the crowd own and shape it
• Have a party!
4. Themes
• Hold around 30 Events
• Demonstrate a diversity of event
• Some events in iconic locations
• Generate some visibility locally
• One top notch keynote
• Create some legacy items
8. Visibility
• 59 Mentions on
Mainstream news
• 13,000 SM mentions
• 240 mentions in blog
posts
• 98% positive
• Registrations
– 3000 event registrations
– 1300 delegates
• Scottish Government
– Drew Smith MSP
– First ever motion to
feature a #tag