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Mass Engagement: Making Friends & Influencing Others  Social Media Plus May 25, 2010 Mary Henige, APR Director, Social Media & Digital Communications [email_address] Twitter: @maryhenige
It’s Not One Thing; It’s Everything ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@maryhenige
Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@maryhenige
“ Social Club” ,[object Object],[object Object],[object Object],@maryhenige SEO Research
www.gmreinvention.com @maryhenige
Redefine “Influence” @maryhenige
Listen to and Engage Your Critics @maryhenige
Engage Your Loyal Fans ,[object Object],[object Object],[object Object],@maryhenige
Unleash Customer Service @maryhenige
Empower Employees @maryhenige
Amplify Voices ,[object Object],[object Object],[object Object],[object Object],@maryhenige
 
Shareable & Searchable Content
#ChevySxSW  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@maryhenige
By the numbers ,[object Object],[object Object],[object Object],[object Object],@maryhenige
Grassroots Outreach = #ChevyGWL ,[object Object],[object Object],[object Object],[object Object],@maryhenige
[object Object],[object Object],[object Object],[object Object],Social Networking, GM & Chapter 11 @maryhenige
Video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@maryhenige
Video Production & Syndication @maryhenige http://www.youtube.com/watch?v=7Qqb9d2tU-k
It’s Not One Thing; It’s Everything ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@maryhenige

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Mary Henige