1. How You Can Apply the Golden Rule to Promote Your Business
I turn on my laptop and start my daily routine after I finish jogging early in the morning. I open
my browser and log on to my website, email, and social networking accounts. Then the cleaning
up begins. Easy, I browse my inbox, label the emails, delete some, and then I start browsing the
ones that matter. There are rare occasions that spam messages land on my inbox.
I am quite sure that you do the same thing or if you don’t have the time to clean up, you just let
it stay in your inbox and just remember the last count of your mail to see if anything worthy
came in. Don’t we all hate spam messages? I
remember replying to a message a few weeks ago
from a company representative who tried to sell me
condo units located hundreds of islands away from
me (I definitely was not the right lead to contact).
So when it comes to promoting your brand, how do
you avoid becoming one? How do you prevent your
marketing strategies waste away in the trash? How do you excite your market to read on? How
can you effectively promote your business online? These are some of the questions I will answer
in this blog post.
The key is “Do unto others what you want others to do unto you.” The Golden rule applies.
Here’s what I mean by that:
To effectively get yourself noticed in your weekly e-zine is not to post million of dollars
benefits on the subject of the mail. I personally hate subject lines such as “The fastest way to
make thousands of dollars” or something spammy like that. People have outgrown that. They

2. don’t buy it anymore. What you can do to promote your business online through emails is to
genuinely build a relationship with them. You have to research them. Know what they are into.
This process might take time but it will give you greater rewards since you would not have to
spend so much effort in whipping up a newsletter issue only to be deleted or marked as spam
(some people find it easier to mark the email as spam rather than unsubscribe even though they
signed up for it).
Ask for permission. Do not go about sending people your newsletter when they did not
subscribe to you. You can write to them sincerely telling them what you think you have that they
might like and invite them courteously if they are interested to receive more info about it. If they
did not respond, then move on to the next person. That only means that they are not interested.
And just because somebody handed you his or her business card at a networking event or
added you on LinkedIn doesn’t mean it’s okay to add them to your mailing list without asking
them.
When you add people on social media channels, at least send them a personalized
message and why you would like to connect. Let’s face it. Not everyone is open to connecting
to people they don’t know. I know of a life coach who didn’t want to connect with people she
didn’t know and told her VA to unfollow all those people on Twitter and delete some LinkedIn
connections because she doesn’t know them personally. She didn’t like seeing marketing
messages from other people on her Twitter feed and she thought those were all spam and that
adding people she hasn’t met in person or talked over the phone was not authentic.
Cultivate your business relationships on Twitter. Don’t use your Twitter account to just feed
your articles or post your marketing messages. Talk to people. Thank your biggest supporters,
influencers, and reply to people’s tweets. Here’s a tool that takes your Twitter relationships to
the next level.
Provide value when you write comments. Writing comments on blogs, or sites like Quora and
LinkedIn answers is a great way to get your name out there and build your credibility. Let’s say
you have written an excellent post on your blog, then later you see a pending comment that
says “Nice post! I like it very much.” I’ve received a lot of comments like this on my blog post.
Even though some of these comments are not marked as spam, they still appear spammy to me
and the truth is, they don’t provide any value. The comments section is a place to give your
insights about the blog post and although it’s a great strategy to build links to your website, at
least write a comment that other readers could benefit from. Instead of just saying “Thank you

3. for this very informative article” or something like that, tell the author about your biggest a-ha
from the post. Is there a tip that you can add or do you disagree with certain points? Write it in
your comment. You could help someone who would stumble upon that article later on.
We can apply the Golden Rule to the way we promote our business (online and offline). You
only do to others what you would have others do to you. You sure don’t want unsolicited emails
to flood your inbox, they don’t too. You don’t want to be added on Facebook only to be
promoted to, they don’t either.
Be respectful and sincere with the way you promote your business online by doing only what
you want done to you. In short, treat people the way you want to be treated.
I want you to tell me about your biggest pet peeve when it comes to other people’s marketing
tactics. What practices do you see that others do that makes you think they are spamming
people? Let me know on my Facebook page.
Karen May Dy is a social media and internet marketing virtual assistant
and wants you to build your authentic social brand, create a powerful
online presence, and ultimately step up your social media game. With a
passion in simplifying social media and online marketing, Karen teaches
and serves women service-based solopreneurs in using online tools and
the internet to grow their business. To grab your F.R.E.E. copy of Karen’s
social media kit through email and to receive exclusive weekly social
media coaching straight to your inbox every Tuesday, visit http://socialmediamarketinggirl.com/