8. 2
Expect Facebook to help expand
your reach
For its sheer size and viral features, Facebook is great
for disseminating marketing messages.
9. 3
Expect to participate — often
Jumping on Facebook or grabbing a Twitter handle isn’t
a social strategy. Frequent posts & sharing are required
if you hope to get real value from Facebook.
10. 4
Expect to serve your customers on
facebook.
91% of social customers report abandoning at least one
brand on Facebook.To increasecustomer value you
need to ―answer the phone‖.
60. best practices
Always add value
Comment, don’t just ―like‖ content
Be aware of etiquette
Please don’t connect Facebook& Twitter
And be sure to…
90. facebookad tips
1. Run Split - or - A /B Tests
2. Ask questions in the body copy
3. Keep the language short & simple
4. Create a sense of urgency: “enroll today,” “register
now” or “last day to save…”
5. Highlight special offers or discounts. Use words
like “free”, “discount”, and “20% off”
6. Use engaging images that maximize the space
93. facebookad tips
7. Send users to a relevant landing page that
references your ad
8. Target by location. Select the area where your
audience is located
9. Use the demographic profile of existing customers
to target who your new customers might be
10. Target users based on interests and likes
11. Test performance at different times / days
12. Use a “Cost Per Fan” performance model
94. 5 things you can do today
1. Create a page
2. Create a reveal tab (and other tabs)
3. Register your vanity URL
4. Create a facebook ad campaign
5. Analyze your results