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Rob Craig: 1 Million Fan Case Study

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Social Media Camp
Social Media Camp

The document discusses a digital marketing campaign run by 3 Tier Logic for Hollister to increase store revenue and engagement across multiple countries. The key strategies included developing custom applications and running a photo contest on Facebook and the website to drive participation. Participants could enter by uploading photos taken in Hollister clothing and entering receipt codes from purchases. The integrated campaign utilized in-store, online, email and social media channels to promote the contest and capture customer data.

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Campaign DNA Strategy|Apps|Demand Generation|Business Intelligence
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[object Object],Simple user interface with transparent logic Participants in countries (eg, Canada, Germany) where proof of purchase cannot be required, do not see proof of purchase screen.
[object Object],Specific workflow based on country and region rules and regs System can be set to send entry acknowledgement via email or sms. Email can include viral marketing toolkit System can be set to take entries: daily, weekly, per contest, per person, etc.
[object Object],Data can trigger specific workflow eg under 18 participants go through parent authorization Content from under 18’s is quarantined until parental approval
Email Parents will Recieve Hollister: Under age notification ,[object Object],Under 18’s parents are brought into the dialogue Parent is given access to all content submitted by their child
Parental Review ,[object Object],Parent views content submitted. Parent dictates workflow via “approve” or “ reject”.
[object Object],System can accept multiple content forms: video, jpeg, mp3, pdf, word, text
[object Object],Choose what picture you want published
[object Object],Viral marketing tools integrated with system
[object Object],Curser through entries: last 24hrs, 7 days, etc. Entries can be organized in folders for multiple stakeholder participation
[object Object],Choose what picture to publish Inappropriate language is flagged Participant data including parental authorization Add notes
[object Object]
[object Object],Content can be arranged in multiple formats – most votes, most recent, etc. Votes can be tallied by number or percentages (not shown here)
[object Object],Scroll thru pics Vote on your fav
[object Object],System programmed for daily voting
[object Object],[object Object],[object Object],[object Object],[object Object]
Rob Craig: 1 Million Fan Case Study
Rob Craig: 1 Million Fan Case Study
Rob Craig: 1 Million Fan Case Study

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Rob Craig: 1 Million Fan Case Study