Spring 2011 Class Information Introductory Workshop Agenda Technical Requirements Lesson Details & Workshop Dates Workshop Calendar Main elements of the certification

1. Social Media Academy
Info package
#SMACAD
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Social Media Academy
Welcome !
Spring 2011 Class Information
Introductory Workshop Agenda
Technical Requirements
Lesson Details & Workshop Dates
Workshop Calendar
Main elements of the certification
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Spring 2011
Certified Social Business Master Certified Social Media Strategist
22 Self paced lessons, 28 Self paced lessons
6 Instructor lead workshops 8 Instructor lead workshops
Collaborative learning with others Collaborative learning with others
including project work including project work
System access February 7th System access February 7th
Class Intro online session – Class Intro online session –
February 9th 8 am PST February 9th 8 am PST
Last workshop March 23 Last workshop April 6
Graduation Meeting March 25th Graduation Meeting April 8th
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The Online Learning Engagement
All lessons are on-demand so you can take
them at your own leisure
You will need to go through 4 lessons per week
Allocate 60 minutes per lesson
Allocate additional 6-8 hours per week for
exercises and hands on experience
Taking the lessons require Internet access
All workshops are instructor lead online
conferences with all attendees
Every Wednesday (approx. 1 hour)
Session starting 08:00 AM (PST) 16:00 (CET)
Attendees present their exercises, we discuss
the work and have time for Q+A
Tests after some sessions, plus a final test
Graduation is a few days after the final exam
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Introductory Workshop Agenda
February 9th 08:00 am PST online session
Welcome and introduction
Meet your class mates
Attendees introduce themselves
The social eLearning platform
Blogs, groups and networks
How we work together
Lessons and workshops
Exercises, presentation, discussions
Social interactions
Relationships
Support
Achievements and graduation
Your first exercise: Presence development
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Technical Requirements
You need to have high speed internet to access the
eLearning system, follow the lessons and also for
attending the weekly workshops
Login information to the eLearning system will be
sent to you by email, 2 days prior to introductory
workshop on Feb 9th
Please join this first online conference sessions 15
minutes prior to the start at 8 am to make sure
your audio system is working
You can use a regular telephone line or use your
microphone and speaker from your computer. Best
is to use a headset with your computer
You can use both PC or Macintosh. The lessons also
work on iPad or iPhone
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Lesson 1 – 4 overview
Lesson 1 Lesson 3
The transformation of business society Social media business presence development
General introduction to the changing socio Social Media tools, places and spaces
economic landscape
Profile development & Social Graph
The model of influence is changing Looking under the hood of relationship building in
Changes in customer relationship behavior LinkedIn, Twitter, Facebook and others
Mistakes to avoid when starting in the social web The big 12 in social network platforms
Long term reputation development Some best practices
Lesson 2 Lesson 4
Purpose of corporate social media engagements Social Media Time Management
Discovering methodical approaches to corporate “Don‟t waste time with social media – instead invest time
social media in relationships”
Creating a holistic social media approach Social Media Time Management
Methods, models and frameworks Considerations on time allocation tables
The NCP model helps sizing networks Tools for relationship management
Social skill development The “Social Minutes” project
Best practices
Workshop 1 - February 16th
Presence development review
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Lesson 5 – 8 overview
Lesson 5
Lesson 7
Social Media Audits / Assessments
Social Media Implementation Strategy I
Assessing your social media landscape
How Social Media fits into Business Strategy
Analyzing where your customers are and what
they do
Today’s Business Dynamics
Assessing your own brand and corporate presence
Customers embrace Social Media
Evaluate your partners from a social web point of
view What about Businesses?
Understand where you are relative to your How Business Dynamics Impact Customer Relationships
competitors
Learn to use the Four Quadrant Assessment Model
Case studies and best practices
Lesson 6 Lesson 8
Social Media Monitoring Tools Social Media Implementation Strategy II
It‟s not about what you „can‟ measure – but Using Social Media to Turn Challenges into Mutually
about what you „need‟ to measure
Beneficial Opportunities
Systematically Using Social Media
Reporting strategies - Asking the right questions
Harnessing Information Overload
Using different tools for different jobs
Social Media Presence
Getting hands-on with monitoring tools
Networked Brain Trust
Reporting back into the organization
Building Engaging and lasting Customer Relationships
Workshop 2 - February 23rd
Business Assessment
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Lesson 9 – 12 overview
Lesson 9
Cross Functional Engagement Lesson 11
Social media isn’t just marketing but a business Strategy development I
Creating a complete social media strategy
strategy
Strategy models and framework
Sales engagement strategies
Key components of your social media strategy
Product Management strategies
Creating a strategy team, resources and participants
Support strategies
The Strategy Hexagon – Social Media Strategy Framework
Marketing & PR strategies
Logistics strategies
HR Strategies
The new customer experience strategy
Lesson 10
Lesson 12
Channel Partner Strategy Development Strategy development II
Social media integrated business partner Strategy development considerations and examples
engagement
External involvement from customers, prospects and
Market relationship models partners
Social media and the supply chain Embedding the strategy into the overall corporate
objectives
Leveraging partners for the regional social
customer engagement Case studies and best practices
Partner sales empowerment
Social marketing collaboration
Workshop 3 - March 2nd
Social Media Strategy Development
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Lesson 13 – 16 overview
Lesson 13 Lesson 15
Social Selling Techniques Social Media In Product Management
Leveraging social media in Sales Social media integrated product management
Social media in the different sales structures
(direct / indirect)
Extending social media based support programs into PM
Understanding the shift in influence and the feedback cycles
recommendation chain
Co-creation initiatives leveraging social media
Aligning sales engagement with the new
Social media supported product launches
"educated purchase decision“
Aspects of a changing IP situation and impact to product
Demand generation and prospecting with social
strategies
media
Case studies and best practices
Reference selling and solution selling to the social
customer
Case studies and best practices
Lesson 16
Social Marketing
Lesson 14
Leveraging social media in PR and Marketing
Social Media Aided Support Organization
Customer experience and social media based
Next generation marketing philosophy
support
The new influence noise ratio
Integration and adoption in the support and
services department Social Media monitoring
Co-support initiatives, knowledge syndication Brand reputation development
Support effectiveness Social media campaign planning
Customer integrated support communities Using a social media planning framework
Social media and paid support organizations Case studies and best practices
Case studies and best practices
Workshop 4 - March 9th
Social Engagement Plan
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Lesson 17 – 19 overview
Lesson 17
Indirect Channel Programs
Social media based partner marketing
Partner empowerment program development
Lesson 19
Building better partner relationships through
social media Social Media Budget Planning & ROI
Partner management with social media The financial side of social business
Online collaboration with partners
Partner program development Social media budget allocation / relocation
Social Media as a cost reduction instrument
Lesson 18 Social Media KPIs and ROIs
Social Media Organization Development Social media budget planning
Building a successful social media organization
Developing an integrate social business
organization
Team responsibility and reporting lines
Social media policy management
Social media managers, community managers
Technical requirements, skill development,
education
Workshop 5- March 16th
Social Business Plan
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Lesson 20 – 22 overview
Lesson 20
Social engagement workflows
“Having Connections” has always been a core Lesson 22
element of any business success
Recruiting And Team Building
The social minutes concept Social media as a tool to create a better team spirit
A social engagement workflow
Making socializing a habit Fusing the well developed young generation into a
business
Social relationships versus business relationships
Developing a social media based recruiting strategy
Key characteristics and success pattern of social
networks Case studies and best practices
Lesson 21
Human Resource and human talent development
Leveraging social media to find best matching
talents
Culture shift and workforce trends
New ways of creating an open business culture
HR challenges in a globally connected world
Case studies
Workshop 6 - March 23rd
Complete Project presentation
Access to Final exam Social Business Master
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Social Business Master Class only
Friday March 25th
Final exam review and Graduation
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Lesson 23 – 25 overview Social Media Strategist class
Lesson 23
Technical Social Media Presence Lesson 25
Tools selection for the social media strategy
Social Media Presence Implementation
Building a more advanced Facebook page Resource & Tools selection for the social media strategy
Creating more sophisticated LinkedIn group
strategies
Establishing a corporate Twitter presence strategy
Leveraging SlideShare across media Resources and cost considerations
Management Tools
Virtual goods development
Lesson 24 Examples and best practices
Social Relationship Management Systems
Selecting and implementing social relationship
management
The Social Relationship Management concept
Social contact management implementation
Developing contact Flights for various scenarios
Integration in CRM systems
Workshop 7 - March 30th
Building the technical foundation
Social Media Strategist class
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Lesson 26 – 28 overview Social Media Strategist class
Lesson 26
Building a successful social media consulting Lesson 28
Practice Managing Large Scale Social Media Projects
How to deal with large enterprise requirements and
Planning considerations & business strategies seven figure projects
Building a sound social media consulting business
plan
Corporate requirements analysis and grass roots
What you can learn from the world's top business
campaigns
consultants
International social media implementation considerations
Creating your own business strategy
Large scale education models, social media policies and roll
Customer engagement models
outs
Leveraging methods, models and frameworks in large scale
Lesson 27 projects
Building a successful social media consulting Planning resources, outsourcing and partnerships
Practice
Service Portfolio & managing large scale social
media projects
Developing a comprehensive service portfolio
Creating a cost and accounting model for multi
discipline social media engagements
Planning resources, outsourcing and partnerships
Project examples
Workshop 8 - April 6th
Creating a consulting business plan
Social Media Strategist class
Access to Final exam Social Media Strategist
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Social Media Strategists
Friday April 8th
Final exam review and Graduation
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Workshops calendar February
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Workshops calendar March
*Workshop 7 - 03/30 Social Media Strategist only
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Workshops calendar April
* Workshop 8 Social Media Strategist only
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The Key Elements Of The Certification
Cross functional business approach
Social media assessment method
Social media strategy framework
Functional social media in sales, marketing,
support, HR, logistics, product development
Tools, places & networks
Detailed presence development
Methods
Models
Strategy and execution planning
Frameworks Corporate organization strategy
Reporting & analytics
Budgets, resources, ROI
The seven Social Media Methodologies
Consulting & team building
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Thank You +1 (650) 384-0057
http://SMACAD.com
Social Media Academy Page and Group
Social Media Academy Group
@smacad
All social presences: http://xeesm.com/smacad
© 2011 Social Media Academy. All rights reserved. This content is protected under the copyright law of the United States. It is prohibited to
make full or partial copies or extractions of this documentation without the explicit written approval from the Social Media Academy.
All materials contained herein are the property of the Social Media Academy and its faculty and may only be used, by an enrolled student for his
or her own educational benefit.
Social Media Academy | 228 Hamilton Ave. | Palo Alto, CA 94301 | (650) 384-0057
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About
The Social Media Academy is considered the leading education and
research institute for applied social media in business. Education
programs are specifically designed for business professionals from
all industries. The main emphasis is to help business managers and
consultant to get a comprehensive education and hands on
experience through collaborative workshops in all aspects of social
business engagement including strategy development, planning,
tools selection, resources allocation, organizational development as
well as reporting and analytics. Attendees learn to use leading
methodologies, models and frameworks such as the social media
strategy framework, the four quadrant assessment methodology or
the NCP model and other strategic tools to create successful social
media engagements.
The Social Media Academy is based in Palo Alto, California with
representation in Europe and Australia. For more information visit
http://smacad.com
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