Celebrating Beauty:Eternal beauty to accentuate and enhance faces

2. ABOUT THE BRAND
• Established in 1961, the Shingar Group has over the last 48 years
been at the cutting edge of the cosmetics Industry in India.
• Tips & Toes has established itself as a brand leader in the
traditional cosmetic segment.
• Tips & Toes has its presence in many countries worldwide. One of
the main reasons as to why the products are so famous even
outside of in India are because the company develops country
specific shades and formulations that are in accordance to
customer preferences.
• With the strong base in India and its growing popularity in other
regions, Shingar Group now aims to spread globally in the world of
cosmetics.

3. To reposition
itself as a full
range cosmetics
brand
Reconnect with
62,000 young
Indian women
THE OBJECTIVE
1 2

4. TWO FOLD APPROACH to achieve the objectives
THE STRATEGY
Tackle the objectives using a creative strategy
Create Top of Mind RecallUse visuals to attract fans & followers

5. THE EXECUTION
Teaser Updates and promotional updates were posted on the page to generate buzz
around the campaign
via Facebook

6. THE EXECUTION
A contest #ThingsThatMakeYouGlam was conducted on
Twitter to generate awareness around the GLAMakeover
campaign which trended at no. 1

7. Pinterest boards were uploaded periodically to keep users in
sync with the contest.
THE EXECUTION

8. The pre-like page was formed in order to generate
awareness about the app
on Facebook
APPLICATION MECHANISM

9. The GLAMakeover App will provide a step by step
procedure on how each user can acquire their dream
look on Facebook
APPLICATION MECHANISM

10. Users have to fill in their basic details and upload their picture along with a picture
of who they aspire to look like and the reason behind it on Facebook
THE EXECUTION

11. NEW ORGANIC FANS 485
TOTAL VISITS ON THE TAB APP 500+
AVG. REACHED OUT TO 15,000
TOTAL VISITS ON THE PAGE 8,500
TOTAL VISITS VIA BITLY LINKS 700
THE RESULT

12. THANK YOU