Help Your Organization Benefit From What We Learned In Our Latest Research Report SocialChorus experts, Sonia Fiorenza, VP Communications & Engagement Strategies, and Chuck Gose, Senior Strategic Advisor, will walk you through the key findings in our entertaining new webinar, giving you insights into everything good, bad and ugly in the world of workforce communications. Here are a few highlights of what we’ll cover in the webinar: How budgets are impacting internal communications—75% of respondents are spending more on employee engagement than two years ago, but is more spending leading to better results? - The C-suite thinks building trust is the primary goal of communications—learn how communicators and HR can maintain a positive employee experience while putting an end to the rumor mill. - Measuring employee engagement is still a challenge—find out why communicators are still struggling with this and what can be done about it. - Learn how to use the facts from our report to benefit your organization, whether that means pushing for more budget, new technologies, or simply more collaboration between departments. Watch the full video here: https://www.socialchorus.com/webinar-recording-the-good-the-bad-and-the-ugly-learnings-from-our-2019-internal-communicator-index/

2. Sonia Fiorenza
VP Communications &
Engagement Strategies
@sonia_fiorenza
Chuck Gose
Senior Strategic Advisor
@chuckgose
@socialchorus
#ICgoodbadugly

3. Sonia Fiorenza
Sharpshooter
@sonia_fiorenza
Chuck Gose
Urban Cowboy
@chuckgose
#ICgoodbadugly
@socialchorus

4. ➔ The webinar audio is being
streamed through your computer –
there is no dial in number
➔ Submit questions through the Q&A
widget on your screen
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5. What is the 2019 Internal
Communicator Index?
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6. #ICgoodbadugly

7. Budgets are growing

8. 38%
Have a larger budget
for internal communications
than they did the
previous year
75%
Are spending more on
employee engagement than
they were two years ago
84%
Have a dedicated
budget for internal
communications
Budgets are growing
#ICgoodbadugly

9. 16% still don’t have a dedicated
budget for internal/employee
communications

10. Communications professionals are
more involved in selecting the
technology used for employee
communications

11. 2016
Not
Involved
Consulted from the
very beginning and
our input was a key
factor in the final
decision Asked for input
during the final
decision
Drove the entire
decision with
input from
other teams
Drove the entire
decision without input
from other teams
Drove the entire
decision without
input from other
teams
29%
27%
25%
16%
4%
2019
33%
28%
19%
16%
3%
Asked for
input during
the final
decision
Drove the entire
decision with
input from
other teams
Consulted from the very
beginning and our input
was a key factor in the
final decision
Not
involved
1%
Don’t know
Communicators are
more involved in the
selection of technology
#ICgoodbadugly

12. We are still searching
for a seat at the table

13. We’re still searching for a seat at the table
27%
Say senior leadership
doesn’t value internal
communications
64%
Say the executive team
doesn’t understand the
importance of what we do
#ICgoodbadugly

14. Measurement is still
a challenge

15. Measurement is still a challenge
85%
Measuring the positive
impact of internal comms
on employee engagement
is a challenge
64%
Don’t have a good way to
know whether employees
have seen or read their
content
#ICgoodbadugly

16. We want technology
to help us measure

17. We want technology to help us measure
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18. Companies are using a
multi-channel approach to reach
employees where they are

19. Companies are using a multichannel approach to
reach employees where they are
The most common channels used to reach employees
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20. Top leadership concerns
haven’t changed much

21. 51%
Prevention of
misinformation and rumors
41% 34%
Ensuring employees know
about good things happening
in the business, not just
bad news
Getting the dispersed
workforce the same
information as employees
in headquarters
Top leadership concerns haven’t changed much
#ICgoodbadugly

22. 53% said their CEO, Execs & board
expects the comms team to get
employees aligned on changes

23. What about the
other 47%?

24. ● Budgets for employee communications
and engagement are growing
● Communications professionals are more
involved in selecting technology
● Companies are using a multi-channel
approach to reach employees where they
are
● We want technology to help us measure
● Measurement is still a challenge
● We’re still looking for a seat at the table
● 16% don’t have a dedicated budget for
internal communications
● Only half of communicators say leadership
expects them to get employees aligned on
changes.
Top Leadership concerns
haven’t changed much
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25. Learn more
Visit socialchorus.com to download a copy of the
2019 Internal Communicator Index
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26. © 2019 Copyright SocialChorus. Proprietary & Confidential
Our mission is to
work as one.
Communications should align your company and
pull people together toward common goals.
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27. Reach Employees Where They Are
Email Collaboration
Tools
Desktop
Experience
IntranetMobile
App
Digital
Signage
Mission Control
One place to plan, create, publish, and
measure your communications.

28. 9
© 2019 Copyright SocialChorus. Proprietary & Confidential
Aligning workforces in every industry

29. Upcoming Events
Aug 25-28 | California HR 19 Conference, Long Beach
Sept 18 | Using Technology To Engage Your Workforce, Los Angeles
Sept 26-17 | Ragan Leadership & Executive Communications Conference, Washington, DC
October 8 | CIPR Inside Conference, Birmingham, UK
Nov 25-26 | Strategic Internal Communication Conference, Toronto
Please visit socialchorus.com/events to register for any of our webinars or events.
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30. Sonia Fiorenza
VP Communications &
Engagement Strategies
@sonia_fiorenza
Chuck Gose
Senior Strategic Advisor
@chuckgose
@socialchorus
#ICgoodbadugly