The document provides guidance on effective storytelling in the modern age of distraction. It discusses how storytelling can be used to grab people's attention and move them to action. The document then outlines the basic structure for an effective story, including having a moment of crisis, a blocker, a path, a payoff, and a call to action. It uses the example of providing petty cash to bank branches to illustrate how to construct each element of a compelling story.
3. SocialChorus Telling Great Stories
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60. The Good Work Guide to
Telling Great Stories
Upcoming Webinars & Events
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