“You’re a business leader who happens to lead communications.” Internal Communications is the force behind today’s leading organizations. Yet, how many communicators actually have a long-term strategy put into place? With digital transformation as a high priority for CEOs, generational shifts in the workplace, and other massive changes facing businesses, internal communications is more critical than ever. It is the key to the employee experience, which drives all positive business outcomes. Watch the recording of our latest webinar with leading communicator, Jason Anthoine, Owner, Audacity. He’ll define the three questions you need to answer in order to form an effective strategy to enlighten your leaders, kickstart your team, and earn you a seat at the table. You’ll learn: How to align your internal comms strategy with your organization’s business priorities Why it’s important to embrace data and measure the effectiveness of your communications, even if it’s a weak spot A powerful framework to create, implement, and verify your goals to drive real business results Watch the full webinar here: https://www.socialchorus.com/webinar-recording-is-your-internal-comms-strategy-broken/

1. 1
Is Your InternalComms Strategy
Broken?
With Jason Anthoine, Audacity
November 13 , 2018

2. SocialChorus Is Your Communications Strategy Broken?
2
Jason Anthoine
Managing Founder
Audacity
Speakers
Chuck Gose
Strategic Advisor
SocialChorus

3. SocialChorus Is Your Communications Strategy Broken?
3
➔ The webinar audio is being streamed
through your computer – there is no dial
in number
➔ Submit questions through the Q&A
widget on your screen

4. Is Your Internal Comms
Strategy Broken?
SocialChorus Webinar
November 13, 2018

5. We help companies transform their workforces
from tired and bored to inspired and on board.
We do that by…
• driving culture change
• enhancing communications
• igniting the courage to do both

7. We do work worth doing

8. Why have a strategy at all?

10. Is my strategy working?
3 questions to ask yourself.

11. Is my internal comms
strategy aligned with
my business strategy?1

12. 2
Do I have the data to
support my strategy
and the value I bring to
the table?

13. 3
Am I driving real
business results?

14. The basics

15. Communication Strategy Checklist
Audacity Say/Do ContinuumTM
Often times, leaders think
that the problem is solely
about communication, or
lack thereof. This chart
shows that communication
will only get you part way to
achieving the strategic
goal. The rest of the way is
heavily dependent on the
culture of the organization
and all of the formal and
informal behaviors that can
help or hinder the effort.
www.ThinkAudacity.com
Adapted from the original Amoco Rainbow Model

16. Communication Strategy Checklist
Employee Hierarchy of Needs
Communications expert
Roger D’Aprix developed
this simple but powerful
Employee Hierarchy of
Needs to help leaders
understand what
employees need to hear
from them on a regular
basis. If you aren’t sure
where to start when
communicating with your
employees, you can never
go wrong if you simply
focus on these six
questions.
www.ThinkAudacity.com

17. Communication Strategy Checklist
DRIVE for ResultsTM Process
Discovery Roadmapping Implementation Verification Evaluation
• Define the
opportunity
• What are the
upsides?
• What are the
downsides?
• Who cares if you do
or don’t do this?
• Any major
obstacles?
• What’s the goal?
• How will we know if
it worked?
• How long? How
much? Who?
When?
• Talk, ask and listen
• Understand before
beginning
• Define objective
• Define goals
• Define strategies
• Define audiences
• Define stakeholders
within audiences
• Define key
messages
• Define channels
• Define schedule
• Define budget
• Define success and
how to measure it
• Define dashboards
• Choose resources
• Align partners
• Socialize plan with
friends and foes
• Launch! • Monitor progress
after launch and
make any
necessary
adjustments
• Pulse polling
• Informal soft
soundings
conversations
• What’s working?
• What isn’t?
• How can it be
better?
• How can we get it
unstuck?
• How can we
turbocharge it?
• Formal
measurement of
results against
stated objective and
goal
• Measure outputs
and outcomes
• Actual cost vs.
budget
• Formal qualitative
and quantitative
measures
• Package results and
share
• Review wins and
losses and
document for next
time
Just
begin.
The rest is
easy!
www.ThinkAudacity.com

21. Ok, great. What now?

23. You know more
about what you know about
than they do

24. Your seat at the table
is earned with data

25. If you were able to believe in
Santa Claus for like 8 years,
you can believe in yourself
for like 5 minutes.

26. We believe every worker matters.
Because companies thrive and win
when all of their workers feel informed,
aligned, and supported.
26

27. SocialChorus Is Your Communications Strategy Broken?
ONE SINGLE POINT OF PUBLISHING
27
• Publish to multiple channels
from one platform
• Reach your employees on
where they are
• Measure everything in one
place

29. SocialChorus Is Your Communications Strategy Broken?
UPCOMING WEBINARS AND EVENTS
29
November 14: Your Seat at the Table Series: Bridging the Gap Between External and Internal Communications
November 27: London Insight Series – Employee Engagement in Financial Services
November 28: Your Seat at the Table Series: Surprising Data Insights You Can’t Ignore
November 29: London Insight Series – Telling GreatStories
December 5: Live Webinar – Telling GreatStories
December 11: AmsterdamTechnology Briefing
April 24,2019: FutureComms 2019– New York City
Please visit socialchorus.com/events to register for any of our webinars or events.

30. Thank You!
Jason@ThinkAudacity.com
www.ThinkAudacity.com
Stay in touch with us on social
media, and if you have any
questions about this webinar or
anything else, please email:
info@socialchorus.com
LinkedIn.com/company/socialchorus
Twitter.com/socialchorus
Facebook.com/socialchorus