Human Resources Needs A New BFF—Internal Communications. Over the years, HR has only been transactional—not relational. How do we get over the transactional-focus hump to instead focus on building a real relationship with our workforce? This is a symptom of a larger issue. HR as a function has been in “transformation” mode for 20+ years, unable to break through this cycle of always delivering the critical task at hand, and unable to provide the strategy leaders need to support larger business goals. Watch the video now: https://www.socialchorus.com/webinar-hr-ic-the-secret-sauce-to-transformation/

1. HR+ IC
The Secret Sauce to
Transformation

2. SocialChorus HR+ IC
YOURHOST
Ingrid Belobradic
Strategic Advisor
SocialChorus

3. SocialChorus HR+ IC
➔ The webinar audio is being streamed
through your computer – there is no
dial in number
➔ Submit questions through the Q&A
widget on your screen

4. Today’s Presenters
•Global HR leader
•Career & executive coach
•HR transformation guru
•Org strategy nerd
•Closet communicator
•Crazy idea generator
Erika Migliaccio Jason Anthoine
•Global CorpComms leader
•Comms & executive coach
•Internal comms/change guru
•Culture building geek
•Closet HR wannabe
•Courage generator

5. HR + IC
The Secret
Sauce to
Transformation

6. Why can’t we be friends?
• We don’t generally partner well
• We do our own thing, then ask for
“input”
• In some cases, we even compete
• Our lack of collaboration feeds the view
that we’re not strategic
We should work together to drive a
strategic agenda through aligned HR and
IC to ignite the culture and improve
employee experience!

7. How’d we end up like this?
• HR
• Transformation mode for 20+ years
• Urgent takes precedence over
important
• Transaction focused reputation
• Still fighting for a “seat at the table”
• IC
• Struggles to be seen as strategic
• Tactic/channel focused
• Arts & crafts mentality
• Not always sure where the table is

8. We must transform ourselves first
• Consider a customer-focused approach
• Segment your internal customers
• Understand each segment’s unique needs
• Redesign to create roles that provide
focused, more specialized support to each
customer segment

9. • No more “all things to all people”
structures
• New capacity to focus on strategy,
relationships & collaboration
• Opportunity to redefine the reputation
of HR and IC by delivering more value …
together 
The result

10. HR + IC = BFF
• Recognize that HR & IC have the same customers
• Build your own table and sit at it … together
• Focus on delivering value to customers … together
• Blur the lines between HR & IC
• Invite collaboration from the start
• Participate as a part of each other’s extended teams
• Throw out your job description … together, HR and IC can:
• Seek to draw information in, not just communicate out
• Shape and evolve culture
• Align employees toward common goals
• Experiment with multi-channel strategies
• Help shape and influence leadership communications and branding

11. Success!
• Those you serve start to tell you that they see a
difference
• Those you serve begin to invite you in, earlier
• When you leave … people miss you (and your work)
• You’ll embrace technology but will fall in love with data
• The outcomes will outweigh the outputs
• Your work will matter more to you

12. BFFs in real life
HR Transformation project plan
• IC is a core team member, at every
meeting & workshop from the start
• Project plan is infused with IC &
change management actions
• All 3 components are married
together into a cohesive plan
• No one function can sit separately
at it’s own table and succeed
Actiondetail Status Notes
Assemble core Transformation Team Not started Including Communications & operations
Hold "Data to Design" Workshop & develop initial designs Not started
Mission & vision Not started
Scope Not started
Roles & responsibilities (customer alignment) Not started
Impact analysis Not started
Detailed design Not started
Present org designs for initial approval Not started
Revisit Guiding Principles & Success Metrics Not started
Communicate results of Workshop out to customer groups Not started Communications/Change management
Develop "road show" socialization plan Not started Communications/Change management
Socialize draft designs with select stakeholder groups Not started Communications/Change management
Refine draft designs based on stakeholder feedback Not started Change management
Circle back with stakeholders … "we listened" Not started Communications/Change management
Finalize designs Not started
Gather initial look at before & after design metrics Not started
Re-evaluate HRretention risks Not started Change management
Communicate (broadly) formal intent to move forward Not started Communications/Change management
Develop comprehensive launch communication plan Not started Communications
Prepare communication materials Not started Communications
Develop comprehensive launch plan Not started Communications/Change management
Select Launch Leaders by site Not started
Prepre launch materials Not started Communications/Change management
Release pre-launch communications Not started Communications
Schedule/finalize launch logisitcs by location Not started Change management
Release launch communications/invitations Not started Communications
Hold launch & education events Not started Communications/Change management
Send post-launch communications Not started Communications
Kick off post-launch support plan Not started Change management
Gather before & after design metrics Not started
Phase 1 - Launch the Transition Team& Gather Customer Feedback
HRTransformation Project Plan
Company Name
Phase 0 - Prepare the transition team
Phase 2 - Design the way forward
Phase 3 - Socialize, refine, finalize designs& begin launch prep
Phase 4 - Staff & develop the new team
Phase 8 - Ongoing pivot & adjust
Copyright © 2019 | UpstreamHRStrategies | All RightsReserved
Phase 5 - Update HRsystems& processes
Phase 6 - Launch & educate
Phase 7 - Implement post-launch operating & care plan

13. BFFs in real life
Adapted from the original Amoco Rainbow Model
It matters
what you
say AND do!

14. Your questions

15. Erika Migliaccio
518.522.0724
Erika@UpstreamHR.com
www.UpstreamHR.com
@Upstream_HR
Jason Anthoine
478.719.9990
Jason@ThinkAudacity.com
www.ThinkAudacity.com
@JasonAnthoine

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19. HR +ICWebinar
Upcoming Webinar
July 24: The Good,TheBad,The Ugly – A deepdive into the 2019 Internal Communicator IndexwithSonia Fiorenzaand ChuckGose
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20. HR +ICWebinar

21. SocialChorus HR + IC
Thank you!
Stay in touchwith us on social media @SocialChorus, and if you haveany questions about this webinaroranything
else, please email: info@socialchorus.com.