Webinar slides

1. How Extreme Networks is Disrupting the
Communication Space to Connect Global
Employees

2. 2
OUR SPEAKERS
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Steve Harrington
VP of Marketing
Extreme Networks
Nicole Alvino
Co-Founder and Chief Strategy Officer
SocialChorus

3. 3
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4. 2016 Survey of more than 300 HR and Communications Professionals
#EngageU

5. Extreme Networks Background
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6. 6
EXTREME NETWORKS
• Third largest networking company
• Scaling through acquisitions
• Global offices
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7. What communication challenges
did Extreme Networks face?
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PAIN POINTS
• Traditional communication methods not working
•Reams of content being produced, but employees did not know
how/where to find it
•Diverse group of global employees
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9. What inspired Extreme Networks to
modernize and mobilize
communications?
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10. 10
MOVING TO MOBILE
• Information on mobile is accessible
for every employee
• Information is now relevant and
timely
• Adopted Extreme 360 (E 360) to
scale internal communication,
sales enablement and brand
marketing
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11. E 360 Goals
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E 360 GOALS
• 100% adoption
• Executive level sponsorship
• Elevate brand
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13. E 360 Launch: Global Sales Meeting
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E 360 LAUNCH
• Video of CEO unveiling the platform
• Created a content strategy specifically
for the launch
• Included fresh content for the sales
team
• Team channels for employees to
submit photos
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15. 15
E 360 LAUNCH
•Sales kick off launch extremely
successful
•100% of attendees downloaded the
platform and immediately began
engaging
• CEO and leadership team were on
board and enthusiastic about the
platform
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16. Ongoing Marketing Plan
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ONGOING MARKETING
• Email to employees announcing the platform
• Email to all who had not yet downloaded
•Introduced in all-hands meetings and created an employee referral
program
•Employee champions and support from management critical in
program success
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18. Content Strategy
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CONTENT FEATURED ON E 360
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EARLY CONTENT LEARNINGS
• Successful content: recent news such as
purchase of Zebra Wireless, Gartner MQ
• Relevant content = customer
engagement
• Always keep your audience in mind
• Get the right people to be on your
content team
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21. Onboarding New Employees Post
Acquisition
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ACQUISITION STRATEGY
•E 360 used to welcome newly
acquired employees
•Helps to quickly onboard and get
employees up to speed
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23. Early Learnings and Employee
Feedback
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FEEDBACK
• Employees now able to receive timely
information which can help them in the
field
•Helpful for ramping up new employees or
newly acquired employees
•Sharing and reacting to content
•Central communications hub
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25. What’s Next for E 360?
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LOOKING AHEAD
• Partner program: Take advantage of
content published in E 360
• Customer program
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27. Tips for anyone thinking about
getting started?
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ADVICE FOR FUTURE ADOPTERS
• This is a shift in communication and you have to take a risk
• Streamlines your work rather than adds more
• Platform makes it easy for employees to share the content you want
which elevates your brand
• This will help you do your job better
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29. 29
CHALLENGES WITH CURRENT COMMUNICATION METHODS
#EngageU
2016 Survey of more than 300 HR and Communications Professionals

30. SOCIALCHORUS IS AN EMPLOYEE
COMMUNICATIONS PLATFORM FOR
COMPLEX, DISTRIBUTED WORKFORCES.
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WE HELP HR AND COMMUNICATIONS LEADERS REACH EVERY EMPLOYEE IN THE ORGANIZATION
WITH THE NEWS AND INFORMATION THEY NEED TO THRIVE.
• Corporate news
• HR announcements
• Company newsletters
• Company social newsfeeds
• Industry newsfeeds
• Training video
• Employee spotlight
• Office events
• Surveys
• Compliance information

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SAAS PLATFORM WITH MOBILE AND WEB APPS AND ROBUST PUBLISHER AND ANALYTICS SUITE.

33. ALREADY, 14 OF THE FORTUNE 50 HAVE PARTNERED WITH US SO THEIR EMPLOYEES CAN THRIVE.
2.2M 150+ 24Employees in SocialChorus-
powered networks
Branded mobile apps
deployed to app stores
Of the Fortune 200
companies are customers
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34. 34
INTERESTED IN LEARNING MORE?
Download our Ebook
The Technology Gap in Corporate Communications
http://bit.ly/technologygap
Request a Customized Demo
844.WRK2LFE
http://www.socialchorus.com/tour
info@socialchorus.com
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35. Thank You!