Presentation slides from Closing the Gap: A Look At Technology in Corporate Communications

1. Closing the Gap: A Look At Technology in
Corporate Communications

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Our Speakers
Diane Hagglund
Senior Researcher
Dimensional Research
@DimensionalR
Sonia Fiorenza
VP of Content & Engagement
Strategies
SocialChorus
@sonia_fiorenza

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Today’s Topics
• Survey Methodology
• The Challenges of Internal Communication Tools
• Engaging a Remote Workforce
• Using Metrics for Effective Communication
• The Promise of Mobile Solutions
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Overview of Survey Methodology
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Dimensional Research
• 331 Communications and HR
Professionals
• Mix of consultants, team managers,
executives and individual contributors
• 34% of respondents are from
companies with more than 20,000
employees

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Poll: What communication methods do you currently
use?
● Email
● Enterprise Social Network
● Email Newsletter
● In person or remote town hall meetings
● Intranet
● Mobile app
● Signage in office
● Other

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Primary Communication Methods
• Older forms of communication are
used such as email, company intranet
or email newsletters
• 97% of respondents said they face
challenges with the tools they
currently use
• Not every employee has access to a computer
• Poor integration – too many tools that don’t
work together

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Challenge: Engaging an Audience that
is Constantly Bombarded with Messages

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Challenges with Current Communication Methods
● Employees are not happy with the format
in which they are receiving important
information
● Overall there is a low degree of
engagement among employees
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Challenge: Engaging a Remote
Workforce

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Today’s Distributed Workforce
• 59% consider communicating with a widely distributed
workforce to be a primary challenge
• This is an even bigger problem for larger organizations
• Employees are spread out and employers are struggling
to communicate with their workforce
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Content on Mobile Devices
• Content from employers is not optimized to be viewed
on mobile devices
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Challenge: Effective Metrics

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What Metrics do Communications Professionals Track?
• 81% track metrics for employee
communications- methods vary
widely
• Only 22% are confident in the
effectiveness of the metrics they
track
• Although everyone understands the
importance of metrics, it is not
clear on how to best use them
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Challenge: Insufficient Involvement in
Technology Decisions

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Poll: Were you involved in the decision making process
for choosing your current communication tool?
● Yes
● No

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Decision Making
• Communications teams are rarely involved in
selecting internal communications tools
• Features of tools are extremely important
• 72% said the ability to track employee use
and engagement was important to them
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The Promise of Mobile

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Communications Professionals Want Mobile
• Most employees already have smartphones
•Compared to 32% reporting that not all their employees have access to a computer
• 97% said they are interested in using a mobile app for employee
communications
• Mobile apps would be more effective than what they are currently
using (86%)
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Poll: Now is the time to go mobile for internal
communications
● Strongly agree
● Agree
● Neutral
● Disagree
● Strongly disagree

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How SocialChorus Helps
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Aggregate and curate info to make employees thrive
Company
News & Email
Company
Social Feeds
Industry
News Feeds
Training Videos
Compliance Info
Corporate News
Surveys
Office Events
HR Announcements
Employee Spotlight

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Give employees a beautiful, consumer-like app
<<Your Brand>>
Our CEO is making a big
announcement!

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Real-time publisher
& robust analytics

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SocialChrous is the industry leader
150+Branded mobile apps
deployed to app stores
13Of the Fortune 50
companies are customers
Employees using
SocialChorus
2.2M

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Have a Question?
Use the hashtag
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& comments
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OR

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Interested in Learning More?
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Download our Ebook!
The Technology Gap in Corporate Communications
http://bit.ly/technologygap
Request a Customized Demo
844.WRK2LFE
http://www.socialchorus.com/tour
info@socialchorus.com

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Thank You!