Buzzoole. Rethink your concept of Influence. Fabrizio Perrone, CEO, Buzzoole

1. The easiest way to optimize the online
presence, increase influence and be rewarded
The best way for startups, S&M and top
business to generate W.O.M.

2. PRODUCT MARKET FIT
Brands spend lots of money Receive special offers is the
to identify people on which most common reason why
focus their communication users choose to follow a
efforts (INFLUENCERS) to brand on social media
turn them into BRAND
(50% according to eCircle)
AMBASSADOR.
Buzzoole is the first INFLUENCE ENGINE OPTIMIZATION
PLATFORM that allows companies, to identify the trend setters of
their niche market and generate word of mouth in a fully automated
way

3. INTRO - INFLUENCER MARKET
INFLUENCE
R
The Power to Change Anything
Every year, 500 billion consumer
opinions are shared online

4. INTRO - INFLUENCER MARKET
INFLUENCE
R
The Power to Change Anything
49% Online users decide to buy a
product after reading the review on a
blog or social network Forrester 2010

5. INTRO - INFLUENCER MARKET
INFLUENCE
R
The Power to Change Anything
Investments in generation of W.O.M.
are the most profitable type of spending
for every dollar invested Nielsen 2012

6. ?
MARKET NEEDS
MARKET NEEDS

7. MARKET NEEDS
01 UNDERSTANDIN
G INFLUENCE
NOT MEASURE POPULARITY

8. MARKET NEEDS
02
W.O.M. FOR
S&M
ENTERPRISES
NOT JUST FOR TOP BRANDS

9. USER PROFILE - PREVIEW

10. BRANDS - SET THE CAMPAIGN
01
You can set the campaign identifying influencers by level,
geographical area, topic and keyword. You can set the budget
you want

11. NOTIFICATION
The profiles you have selected will receive a notification of
02 your special offer (discount, gift, event invitation, product
testing) and your product brief. They will then decide whether
to join the campaign or decline your invitation.
X

12. PUBLISHING
All users who choose to join the campaign can now publish
03 an article on their blog or a post on a social profile giving their
own personal feedback and thus increasing WOM about your
product!
X
X

13. MONITORING
04
The brand pays according to the publications obtained (CPP)
and can monitor results, and the virality generated from our
LIVE tracking dashboard

14. ?
USERS
WHY USERS WILL
JOIN US?

15. OUR VISION
INFLUENCE WILL BECOME AN
ALTERNATIVE PAYMENT
METHOD

16. MARKET - STRATEGY
FOCUS ON THE AUTOMATED WEB CHANNEL WILL ALLOW US
TO:
HAVE HUGE SCALABILITY
BECOME THE FIRST W.O.M. PLATFORM FOR STARTUPS AND
S&M ENTERPRISES
IMPOSE US AS THE GOOGLE ADWORDS OF BUZZ
MARKETING

17. KEY CONCEPTS
Brands can easily identify the trend setters of their niche market
and generate word of mouth through them by rewarding with a
special offer in a fully automated way
Agencies will have special profiles to manage different
costumers’ campaigns and can also buy a premium profile that
enable them to access our premium influencers search engine
Users can optimize their digital activity and online presence to get in
touch with companies interested in making they test their products,
rewarding them with special offers or inviting them to exclusive events.
Through our tools, we will guide users to increase their digital influence
and outreach in their expertise areas!

18. MARKETERS WANT IT
In bocca al lupo per la vostra bellissima idea...
Pierluigi - Digital Strategist
Nelle agenzie in cui ho lavorato finora l’esigenza di uno strumento del
genere si è sentita eccome. Sono molto curiosa
Maria - Community Manager
La vostra idea spacca.. quante volte ve l’abbiamo detto in chat?
Lo vogliamo tutti! però fateci uno sconto
Damiano - Startupper
Deve vincere Buzzoole, perchè se vengono finanziati noi ci facciamo
sicuramente la campagna marketing con loro!
Marco - Startupper

19. PEOPLE WANT IT
1.500 LIKES
1.300
SUBSCRIPTIONS

20. TEAM
FABRIZIO PERRONE - CEO (Founder)
Marketing & Account Director
Serial startupper since 2007
Managing Director of Fan Media
Lecturer of New Marketing at IED in Milan
GENNARO VARRIALE - CTO (Co-Founder)
Platform Development & Managing
Hacker, SW Architect & Blogger
Founder of Pingram.me. Copied in Silicon Valley
LUCA CAMILLO - WEB DEVELOPER (Partner)
Platform Development & Managing
Guru of Programming and systems engineering
Project Manager
LUCA PIGNATARO - ART DIRECTOR (Co-Founder)
Web-design & Communication
Designer selected by "Web Design Index by Content 05"
FABRIZIO RINALDI - COMMUNITY MANAGER (Partner)
Influencer recruiting and Managing
Social Media Manager
3 yrs Experience in Buzz Marketing Industry

21. EXIT STRATEGY
These Guys Will Want It
40M $ venture capital
35M $ venture capital
25M $ venture capital
8M $ acquired from AOL 100M$
3M $

22. THANKS!
• Winner of the incubation process to “VULCANICA-
MENTE, dal Talento all’Impresa” (Jun-12)
• Selected for the finals of Springboard UK-Italy (Sep-
12)
• Among the eight projects selected by startcup
registro.it to be presented to investors during the
Internet festival of Pisa (Sep-12)
• Selected by The Founder Institute for Rome edition
fall 2012 (Sep-12)
• Finalist at Wind Business Factor (Oct-12)
• Winner of “La Battaglia delle Idee” by Ninja
Marketing and Comune di Napoli with Microsoft
Bizspark program access (Oct-12)
• Insered in the shortlist WCAP 2012 (Nov-
12)
Buzzoole : Like Google, but in Buzz
Marketing...