What good is your new software rollout if no one uses it? End users will avoid new software for a bevy of reasons: they think it will affect their productivity, they’re intimidated by the new technology, no one else is using it, so why should they? The list goes on. Following is a quick tip from Handly Cameron, Brand Leader and Enterprise Architect at Prolifics, detailing advice for improving user adoption. He covers a 4-stage model of user adoption and concepts like branding your experience and rewarding your users. Handly is presenting best practices to gain trust and build users’ enthusiasm to embrace new technology November 5 at the free Collaboration and Social Business Summit in Boston (http://prolificsroadshow.com/Locations/boston). This seminar covers new features in WebSphere Portal 8.5 and Connections 5, key factors in building an effective digital experience, and lessons learned from over 300 portal and collaboration roll outs.