Luca Schibuola - Credi Impresa Futuro: Social B2B e PMI

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Luca Schibuola speaking at the Social Business Forum 2014

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CREDI IMPRESA FUTURO: SOCIAL B2B E PMI
Luca Schibuola
Digital Marketing Manager

Credit: 401(K) 2013
Social Object:
Risparmio
rendimax / contomax
rendimax / contomax
SalvaRisparmio

FAR EMERGERE IL POTENZIALE INESPRESSO
INNOVARE PER VINCERE LA COMPETIZIONE
RENDERE TANGIBILE L’INTANGIBILE
ACCOGLIERE IL PUNTO DI VISTA DEI CLIENTI

Facebook Twitter Sito
Salva
Risparmio
2 MLD EURO

Credit: dirkjankraan.com
Social Object:
Fare Impresa
Credi Impresa Futuro
CIF/ MondoPMI
MondoPMI
#impresadigitale

Il 57% delle PMI ha un sito ottimizzato SEO
Il 27% ha un sito ottimizzato mobile
Il 27% delle PMI svolge attività SEM
Il 25% invia regolarmente DEM
Il 17% ha un profilo Twitter aziendale
Il 17% acquista banner pubblicitari
Il 10% ha un blog
Fonte: Duepuntozero 2013

NUMERO VERDE
WHATSAPP
SKYPE
FACEBOOK
TWITTER

PPC
DEM
BANNER
REFERRAL / PR
LANDING
PAGES
LEAD
GENERATION

FACEBOOK
TWITTER
CONTENT CURATION
CUSTOMER CARE
STORYTELLING
PERSONAS

FUORI TARGET IN TARGET
Search PPC
Display PPC
Remkt PPC
Facebook
Partner
Organico

THE BANCA IFIS
DON’T-TRY-THIS-AT-HOME
SOCIAL NETWORK ADOPTION
MATURITY MODEL

TIME
B2C
CO-CREATION
CUSTOMER CARE
EDUCATION
CONVERSATION
B2B

INFORMATION
EDUCATION
CONTENT CURATION
CUSTOMER CARE
STORYTELLING
PERSONAS
LEAD
GENERATION
SOCIAL NETWORK

SOCIAL NETWORK:
ENGAGEMENT RATE
FINANCE INDUSTRY
0,57%*
Credi Impresa Futuro
1,48%
* Socialbakers : May 2014 Social Marketing Report

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Luca Schibuola - Credi Impresa Futuro: Social B2B e PMI

1. CREDI IMPRESA FUTURO: SOCIAL B2B E PMI Luca Schibuola Digital Marketing Manager

6. Credit: 401(K) 2013 Social Object: Risparmio rendimax / contomax rendimax / contomax SalvaRisparmio

7. FAR EMERGERE IL POTENZIALE INESPRESSO INNOVARE PER VINCERE LA COMPETIZIONE RENDERE TANGIBILE L’INTANGIBILE ACCOGLIERE IL PUNTO DI VISTA DEI CLIENTI

8. Facebook Twitter Sito Salva Risparmio 2 MLD EURO

9. Credit: dirkjankraan.com Social Object: Fare Impresa Credi Impresa Futuro CIF/ MondoPMI MondoPMI #impresadigitale

10. Il 57% delle PMI ha un sito ottimizzato SEO Il 27% ha un sito ottimizzato mobile Il 27% delle PMI svolge attività SEM Il 25% invia regolarmente DEM Il 17% ha un profilo Twitter aziendale Il 17% acquista banner pubblicitari Il 10% ha un blog Fonte: Duepuntozero 2013

11. Credit: USAG Vicenza

12. NUMERO VERDE WHATSAPP SKYPE FACEBOOK TWITTER

13. Credit: Marco Guada MondoPMI CREDITO ALLE AZIENDE CRESCITA E STRATEGIA NOVITA’NORMATIVE SOCIAL MEDIA MKT Credi Impresa Futuro BRAND CONTENT SOCIAL CARING WEB MONITORING

14. OBIETTIVI MEDIA STRUMENTI

15. PPC DEM BANNER REFERRAL / PR LANDING PAGES LEAD GENERATION

16. SEOWEB SITE BLOG INFORMATION EDUCATION

17. FACEBOOK TWITTER CONTENT CURATION CUSTOMER CARE STORYTELLING PERSONAS

18.

19. FUORI TARGET IN TARGET Search PPC Display PPC Remkt PPC Facebook Partner Organico

20. THE BANCA IFIS DON’T-TRY-THIS-AT-HOME SOCIAL NETWORK ADOPTION MATURITY MODEL

21. TIME B2C CO-CREATION CUSTOMER CARE EDUCATION CONVERSATION B2B

22. INFORMATION EDUCATION CONTENT CURATION CUSTOMER CARE STORYTELLING PERSONAS LEAD GENERATION SOCIAL NETWORK

23. SOCIAL NETWORK: ENGAGEMENT RATE FINANCE INDUSTRY 0,57%* Credi Impresa Futuro 1,48% * Socialbakers : May 2014 Social Marketing Report

24.

25. PERTINENZA TRASPARENZA RILEVANZA