This document discusses social relationship management and customer engagement. It talks about how traditional CRM and contact management systems are outdated and don't support social relationships or nurturing networks. It introduces Nimble as a new relationship management platform that helps users intelligently engage with contacts, build their personal brand through social networks, and convert conversations into customers in a simple and smart way. Nimble aims to move beyond transactional systems and help users nurture business relationships through social engagement and content sharing.
14. โขโฏ Be Honest, Authentic & Relevant
โขโฏ Donโt Yell about your Great Products
โขโฏ Teach me How to Be Great
โขโฏ Listen before proposing a solution
โขโฏ Know Me, My Company & My
Competitors
โขโฏ Listen before proposing a solution
Customer 2.0 Expectations
17. 43
Is the New Funnel a LifeCycle Loop?
Creating Mutually Bene๏ฌcial Relationships
18. The 5 E s of Social Business
โขโฏ Educate with Content
โขโฏ Enchant by being
Relevant
โขโฏ Engage with Authenticity
โขโฏ Embrace with Intent
โขโฏ Empower Your Customers
24. The Roots of SFA/CRM
โขโฏ Company Founded on $5,000
โขโฏ Zero funding - Bank, VC, Seed, Angel
โขโฏ No Marketing Dept. for 1st Five Years
โขโฏ #1 Rated Product for 10 Years
โขโฏ 2 Million Users Worldwide
โขโฏ 5,000 VARS
โขโฏ 500+ Third Party Apps
โขโฏ Pioneered Relationship Management
31. The Problem with CRM
โขโฏ Metrics for Management!
โขโฏ Value geared towards
reporting for Sales Mgr.
โขโฏ LittleValue to Sales Reps
โขโฏ Have to force Reps to use
โขโฏ Tons of Manuel Data Entry
We see a strong need to move beyond account-driven paradigm
where customers are merely numbers and engagement is lacking.
*Transactional *Stale *Analytical *Un-Social *Manual
32. The Problem with Contact Managers
*No Context
*No History
*No Social
*No Activities
*No Schedule
We see a strong need to move beyond ๏ฌat, 2-D contacts where you
must do all the work to make them usable.
*Manual *Stale *Unintelligent
33. Nimble is The Simple, Smart Relationship Manager
That Helps You Convert Conversations into Customers
Nurturing Business Relationships Has Never Been Easier
37. Take Nimble Insights with You
Put all your Nimble contacts in your pocket. On the go.
38. Take Nimble Insights with You
Put all your Nimble contacts in your pocket. On the go.
39.
40. Building Your Brand
โขโฏ Be Relevant
โขโฏ Be Authentic
โขโฏ Be Personal
โขโฏ Support Others
โขโฏ Pay it Forward
โขโฏ Content Attracts
โขโฏ Sustainable Community