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Social Relationships Made Easyโ„ข	

@Jon_Ferrara | CEO Nimble, Inc.	

Your Personal Brand & Professional Network	

Social Selling by Nurturing
Professional	

Networking
People walls say who they are
Customer Engagement
โ€ขโ€ฏ Be Honest, Authentic & Relevant
โ€ขโ€ฏ Donโ€™t Yell about your Great Products
โ€ขโ€ฏ Teach me How to Be Great
โ€ขโ€ฏ Listen before proposing a solution
โ€ขโ€ฏ Know Me, My Company & My
Competitors
โ€ขโ€ฏ Listen before proposing a solution
Customer 2.0 Expectations
Managing the Customer Lifecycle	

Old Customer Journey Models are changing
43	

Is the New Funnel a LifeCycle Loop?	

Creating Mutually Bene๏ฌcial Relationships
The 5 E s of Social Business	

โ€ขโ€ฏ Educate with Content
โ€ขโ€ฏ Enchant by being
Relevant
โ€ขโ€ฏ Engage with Authenticity
โ€ขโ€ฏ Embrace with Intent
โ€ขโ€ฏ Empower Your Customers
Day Timer
While You Were Out
Sales Forecast
The Roots of SFA/CRM	

โ€ขโ€ฏ Company Founded on $5,000	

โ€ขโ€ฏ Zero funding - Bank, VC, Seed, Angel	

โ€ขโ€ฏ No Marketing Dept. for 1st Five Years	

โ€ขโ€ฏ #1 Rated Product for 10 Years	

โ€ขโ€ฏ 2 Million Users Worldwide	

โ€ขโ€ฏ 5,000 VARS 	

โ€ขโ€ฏ 500+ Third Party Apps 	

โ€ขโ€ฏ Pioneered Relationship Management
Swimming the Social River
Our contacts,
communications
and activities

are scatteredall over the place
CRM Systems
The Problem with CRM	

โ€ขโ€ฏ Metrics for Management!	

โ€ขโ€ฏ Value geared towards
reporting for Sales Mgr.	

โ€ขโ€ฏ LittleValue to Sales Reps	

โ€ขโ€ฏ Have to force Reps to use	

โ€ขโ€ฏ Tons of Manuel Data Entry	

We see a strong need to move beyond account-driven paradigm
where customers are merely numbers and engagement is lacking. 	

*Transactional *Stale *Analytical *Un-Social *Manual
The Problem with Contact Managers	

*No Context	

*No History	

*No Social	

*No Activities	

*No Schedule	

We see a strong need to move beyond ๏ฌ‚at, 2-D contacts where you
must do all the work to make them usable. 	

*Manual *Stale *Unintelligent
Nimble is The Simple, Smart Relationship Manager	

That Helps You Convert Conversations into Customers	

Nurturing Business Relationships Has Never Been Easier
Simple, Smart Relationship Management	

Put all your Nimble contacts in your pocket. On the go,
Intelligently Engage Key Contacts	

Nimble Listens to your Signals to ๏ฌnd Leads
Today:	

All your data.
Automatically.	

Before:	

Some data.	

Manually.
Take Nimble Insights with You	

Put all your Nimble contacts in your pocket. On the go.
Take Nimble Insights with You	

Put all your Nimble contacts in your pocket. On the go.
Building Your Brand	

โ€ขโ€ฏ Be Relevant	

โ€ขโ€ฏ Be Authentic	

โ€ขโ€ฏ Be Personal	

โ€ขโ€ฏ Support Others	

โ€ขโ€ฏ Pay it Forward	

โ€ขโ€ฏ Content Attracts	

โ€ขโ€ฏ Sustainable Community
Social Relationships Made Easyโ„ข	

@Jon_Ferrara - CEO & Founder - Nimble, Inc.
Atlanta Tribune August 2014 Webinar - Social Selling with Nimble's Jon Ferrara

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Atlanta Tribune August 2014 Webinar - Social Selling with Nimble's Jon Ferrara

  • 1. Social Relationships Made Easyโ„ข @Jon_Ferrara | CEO Nimble, Inc. Your Personal Brand & Professional Network Social Selling by Nurturing
  • 2.
  • 4. People walls say who they are
  • 5.
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  • 8.
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  • 10.
  • 11.
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  • 14. โ€ขโ€ฏ Be Honest, Authentic & Relevant โ€ขโ€ฏ Donโ€™t Yell about your Great Products โ€ขโ€ฏ Teach me How to Be Great โ€ขโ€ฏ Listen before proposing a solution โ€ขโ€ฏ Know Me, My Company & My Competitors โ€ขโ€ฏ Listen before proposing a solution Customer 2.0 Expectations
  • 15.
  • 16. Managing the Customer Lifecycle Old Customer Journey Models are changing
  • 17. 43 Is the New Funnel a LifeCycle Loop? Creating Mutually Bene๏ฌcial Relationships
  • 18. The 5 E s of Social Business โ€ขโ€ฏ Educate with Content โ€ขโ€ฏ Enchant by being Relevant โ€ขโ€ฏ Engage with Authenticity โ€ขโ€ฏ Embrace with Intent โ€ขโ€ฏ Empower Your Customers
  • 19.
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  • 24. The Roots of SFA/CRM โ€ขโ€ฏ Company Founded on $5,000 โ€ขโ€ฏ Zero funding - Bank, VC, Seed, Angel โ€ขโ€ฏ No Marketing Dept. for 1st Five Years โ€ขโ€ฏ #1 Rated Product for 10 Years โ€ขโ€ฏ 2 Million Users Worldwide โ€ขโ€ฏ 5,000 VARS โ€ขโ€ฏ 500+ Third Party Apps โ€ขโ€ฏ Pioneered Relationship Management
  • 25.
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  • 28. Our contacts, communications and activities are scatteredall over the place
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  • 31. The Problem with CRM โ€ขโ€ฏ Metrics for Management! โ€ขโ€ฏ Value geared towards reporting for Sales Mgr. โ€ขโ€ฏ LittleValue to Sales Reps โ€ขโ€ฏ Have to force Reps to use โ€ขโ€ฏ Tons of Manuel Data Entry We see a strong need to move beyond account-driven paradigm where customers are merely numbers and engagement is lacking. *Transactional *Stale *Analytical *Un-Social *Manual
  • 32. The Problem with Contact Managers *No Context *No History *No Social *No Activities *No Schedule We see a strong need to move beyond ๏ฌ‚at, 2-D contacts where you must do all the work to make them usable. *Manual *Stale *Unintelligent
  • 33. Nimble is The Simple, Smart Relationship Manager That Helps You Convert Conversations into Customers Nurturing Business Relationships Has Never Been Easier
  • 34. Simple, Smart Relationship Management Put all your Nimble contacts in your pocket. On the go,
  • 35. Intelligently Engage Key Contacts Nimble Listens to your Signals to ๏ฌnd Leads
  • 37. Take Nimble Insights with You Put all your Nimble contacts in your pocket. On the go.
  • 38. Take Nimble Insights with You Put all your Nimble contacts in your pocket. On the go.
  • 39.
  • 40. Building Your Brand โ€ขโ€ฏ Be Relevant โ€ขโ€ฏ Be Authentic โ€ขโ€ฏ Be Personal โ€ขโ€ฏ Support Others โ€ขโ€ฏ Pay it Forward โ€ขโ€ฏ Content Attracts โ€ขโ€ฏ Sustainable Community
  • 41. Social Relationships Made Easyโ„ข @Jon_Ferrara - CEO & Founder - Nimble, Inc.