Anthony Kennada
3 SlideShares 40 Followers 1 Folgen
Personal Information
Unternehmen/Arbeitsplatz
San Francisco Bay Area United States
Beruf
Chief Marketing Officer
Branche
Technology / Software / Internet
Webseite
www.gainsight.com
Info
I’m a B2C marketer trapped in a B2B body. My team and I are on a journey to create a new market category in Customer Success at Gainsight by focusing on human-first community building, content marketing, live events, and creative activations that both build our brand and fuel our growth.
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Tags
marketing enterprise software saas anthony kennada nick mehta gainsight customer success brand category creation b2b marketing b2b startups technology content marketing thought leadership new category
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Präsentationen

(3)

How to Create and Market a New Category

Vor 9 Jahren • 981 Aufrufe

Account Based Marketing for New Categories

Vor 8 Jahren • 220 Aufrufe

5 Things You Need to Do to Create a Category (and What Makes Them Super Hard)

Vor 5 Jahren • 3312 Aufrufe
Personal Information
Unternehmen/Arbeitsplatz
San Francisco Bay Area United States
Beruf
Chief Marketing Officer
Branche
Technology / Software / Internet
Webseite
www.gainsight.com
Info
I’m a B2C marketer trapped in a B2B body. My team and I are on a journey to create a new market category in Customer Success at Gainsight by focusing on human-first community building, content marketing, live events, and creative activations that both build our brand and fuel our growth.
Tags
marketing enterprise software saas anthony kennada nick mehta gainsight customer success brand category creation b2b marketing b2b startups technology content marketing thought leadership new category
Mehr anzeigen