You can view the whole 10-video series of "Secrets to Facebook Success" here: http://www.youtube.com/user/social4bizdotcom/videos

1. Video 3:
20 Content & Engagement Strategies
(Part 1 of 2)

2. Happy Days! Good content
Engagement
SALES
Trust Visibility

3.  Nobody wants to talk to a brand – be real
 Be appreciative
 Conversation is key
 Be humerous
 Sign off with your name
 Never post as someone else

5.  Amateurs sell product features
 Pros sell the benefits
 Social marketers sell the dream
 Your product/service can make their dreams come true

8.  Which of these are your customers looking for?
Ref: briancarteryeah.com
 How does your product help them achieve it?

9.  What makes you different & interesting?
 Brainstorm with customers/customer service Dept.
 Refer to it often!

11.  Internet users want to be educated, informed, entertained and
have problems solved.
 Be helpful, clear, structured & use screenshots.
 Link to Blog posts in Facebook.
 Accompany with a short description and/or call-to-action.

12. “How-to”
articles
Infographics Expert
interviews
Content
Breaking Share case
news studies
www.socialmediaexaminer.com

13. 1) Most “liked” content
2) High Edgerank
3) Draws the eye
 Relevant
 Show achievements, products, customers
 Get user submissions
 Hold an event, hire a photographer, post
photos for tagging

14.  Other Peoples Content (OPC):
1) Subscribe to Blogs
2) Make Facebook “Interest Lists”
3) Newsletter subscriptions
 Ensure it is relevant to your audience
 Include a short description, opinion or call-to-action
 Link 50:50 to your content and others

15.  Use PROVEN methods
 Learn from others mistakes
 Make improvements
 Add an innovative twist

16. 1) Formal interviews, presentations, product demos, how-to videos,
video testimonials, short recordings of real-time events
 Upload to Youtube & link to it
 Audio much more important than visual
 <€200/$200: Flip HD Camcorder, Kodak zi8, video-capable iPhone
or android device
1) Create screencasts (Camtasia)
2) Do online interviews - (Up to 12 people with Tinychat.com or
Google + hangout) (record with Camtasia)
3) Stream live video (Livestream or Ustream)

17.  KISS: ≤ 80 characters
 Frequency: 1-3 times daily
 Experiment with time of the day & week
 Out-of-office hours & weekends – less
competition

18.  Tag other Pages & People using the @ key
 Post shows on the Wall of that Page
 Max. 10 tags per Post
 Consider if brand will appreciate it.

20. The End!
Come back for Part 2!
www.youtube.com/user/social4bizdotcom/videos