The comparison of social media marketing of Brown Coffee, Coffee and Bean and T&C

1. Presented by : SOCHEATH YEM (2B4059)
SOCIAL MEDIA
CAMBODIA
IN
Instructor: Pro. Acar

2. Overall of
Cambodia
• Population: 15,846,796
• Men population: 7,757,280
• Female Population: 8,089,517
• Internet Subscribers: over 5 millions
• Mobile social user: 1,100,000

3. Facebook The No.1
• The leading social media network in Cambodia
• 1,760,000 Users
– 62% man users
– 38% Woman users
• 1,100 people joined Facebook everyday (Depending on
Cambodia social network report)

4. Vipar Auto Facebook Campaign
• Vipar Auto Cambodia (Pulsar, Bajaj, Avenger)
• Facebook page: Bajaj Pulsar Cambodia
• User active in page: 379,739
• The most popular Campaign
• User Generated Contents

5. Romanson Cambodia Facebook Campaign
• Facebook page: Romanson Cambodia
• User active in page: 341,309 users
• The most popular posted

6. Brown Coffee Local Business
• Facebook page: BROWN Coffee and
Bakery
• User active in Page: 206,510
• Interesting Campaign & post
• New Product introduction

7. T&C Coffee In Cambodia
• Facebook Page: T&C
• Users active in page: 93,420
• Frequency Posted and campaign

8. Park Cafe
• Facebook Page: Park Café
• User active in page: 4,494
• Frequently Posted & Campaign
– Health Food concentration
– Daily Product + National festival

9. Strategy
Comparisons
Brown Coffee The Coffee Bean and Tea
Leaf
T&C
1. Brand Awareness
2. Frequency Post: Daily
Product, Physical
environment, New
product.
3. Rarely use UGC but
frequently post the photo
of customer in store.
4. Free a souvenir gift for a
customer’s check in and
got many comment or like
from freinds.
1. Brand Awareness
2. Daily post: Daily
promotion, Daily
environment in the store,
the quote related to
product.
3. Frequently use UGC: Brand
drawing contest, Brand
Photographing contest.
4. Free photos with
company’s staff, or brand
sign.
1.Brand Awareness
2.Daily products post: Meal
(breakfast, Lunch, and
dinner), Promotion (daily,
weekly, monthly, and
annually)
3.Rarely use UGC
4. Engagement customer and
brand by posting some
question related to
company’s profile, First
right first get gift.
Facebook

10. Strategy
Comparisons
Brown Coffee The Coffee Bean and Tea
Leaf
T&C
1. Linking to Facebook
2. 12,000 followers
3. Post delivery method,
promotion.
4. Mostly post photos of
physical environment such
as store, and nice
preparation of product.
5. Most post for linking to
Facebook.
1. Brand Awareness: History
of company
2. 920 followers
3. New products and new
promotion posting
4. Most images link Facebook
5. Rarely Post Videos
6. Sharing the photos with its
customers.
1. Introduce the location
2. Most content and photos
was linked Facebook and
website
3. Facebook linking
Instagram

11. Strategy
Comparisons
Brown Coffee The Coffee Bean and Tea
Leaf
T&C
1. https://www.browncoffee.
com.kh
2. Two languages
3. Allow to join its page in
Facebook, Instagram…
4. Showing and allowing to
log in Brown’s gift card
5. Showing new product and
new promotion update
6. Provide more detail
information about
company’s profile.
1. http://coffeebean.com.kh
2. Website is under
construction because it is
the new entrance.
1. http://www.cbm.com.kh/
tnc
2. The location and the
profile of company.
3. It does not look so active
because some photos
were posted long time
ago
4. Allow to join in Facebook
page.
Website

12. Q & A

13. Thanks for
your
attention….!