2. ⢠Guwahati College of Architecture
(GCA) was established in 2006 and is
the only architecture college based
in the North Eastern States after West
Bengal for architecture
⢠Besides offering graduation
architectural courses, they recently
started offering a masters in
Architecture course
3. ⢠To let prospective students know
about the new course offered by
them
⢠To talk about their 100% placement
record and urge all north eastern
states students to come study in
Guwahati instead of going to Delhi,
Mumbai, etc.
4. ⢠To increase awareness about
the new course
⢠Maximize the number of leads
which could turn into
admissions
5. ⢠Chose to target only the north-eastern
states and digitally advertised to those
prospective students
⢠Engage with current students and get
them to talk about the life at GCA,
hence building a healthy aura about the
college
⢠Content marketing through content that
would be interesting to students
6.
7.
8. ⢠GCA got 900+ enquiries for
their Bachelors and Masters
programme through
Facebook
⢠Lots of students enquired and
signed up for the new Masters
programme
