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H2H is the New B2B 







Qualcomm Technologies Inc.
Liya Sharif

Sr. Director Marketing

Global Brand

@lsharif @Qualcomm
	
  	
  
	
  	
  
@socalbma #socalbma	
  	
  
‹#›
Why Wait™
29+ years of driving the evolution of wireless communications
Making wireless more personal, affordable and accessible
World’s largest fabless semiconductor company
S&P 100/ S&P 500/ Fortune 500
Currently, Qualcomm® semiconductors are products of Qualcomm Technologies, Inc. or its subsidiaries.
#socalbma •
‹#›
Smartphone: our most personal device
~106
Avg. number of daily 

app launches by US
Android users
~75%
18-24 year olds reach
for it immediately after
waking up
~94%
Use their device to
look for local
information
~79%
Watch video on
their device
Sources: comScore custom research avg. over Q3’13 Nov.’13, IDC Mar ’13, Google May ’13
#socalbma •
‹#›
The next generation mobile services in a hyper-connected world
Mobile devices aware of the user and surroundings, connecting our digital and physical worlds
Interacts
With your surroundings
Discovers
Things relevant to you
Senses
Your environment and motion
Learns
Your preferences
Filters
For things relevant to you
Knows
You and what’s around you
A Digital 6th
Sense
#socalbma •
‹#›‹#›
Qualcomm’s first multi-media corporate brand
campaign

Positions Qualcomm as the “essential technology
accelerator”

Qualcomm invents and shares technologies
at unprecedented speed and scale
Targets tech thought leaders and influencers in
mobile and adjacent categories

#socalbma •
‹#›‹#›
Tellers
Doers
Amplifiers
Targets
#socalbma •
‹#›
Brand Anthem Videos
#socalbma •
‹#›
Print
#socalbma •
‹#›
• Qualcomm.com
Homepage
#socalbma •
‹#›
• Why Wait Tumblr
#socalbma •
‹#›
•  Qualcomm.com
Landing page
#socalbma •
‹#›
Mobile is leading the 4K revolution
Fueling a wave of user-generated content
500M4K phones* shipping
annually by 2018
~150M4K phones* 

sold in 2014
#socalbma •
*Imaging phones
Source: 150M/500M—Strategy Analytics, Apr. ’14
Third generation 

4K processor
4K TV prices 

<$1,0004K from Netflix, 

Hulu, YouTube…
#socalbma •
‹#›
Snapdragon 4K video contest winner
#socalbma •
‹#›
For more information on Qualcomm, visit us at: 

www.qualcomm.com & www.qualcomm.com/blog
Thank you
© 2013-2015 Qualcomm Incorporated and/or its subsidiaries.  All Rights Reserved.
Qualcomm, MSM, and Snapdragon and Qualcomm RF360 are trademarks of Qualcomm Incorporated, registered in the United States and other
countries. Snapdragon Sense, Zeroth and Kryo are trademarks of Qualcomm Incorporated. Other products and brand names may be trademarks or
registered trademarks of their respective owners.
References in this presentation to Qualcomm may mean Qualcomm Incorporated, Qualcomm Technologies, Inc., and/or other subsidiaries or
business units within the Qualcomm corporate structure, as applicable.
 
Qualcomm Incorporated includes Qualcomm’s licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a
wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm’s engineering, research and
development functions, and substantially all of its product and services businesses, including its semiconductor business, QCT.
Follow us on:
Liya Sharif

Sr. Director Marketing

Global Brand

@lsharif @qualcomm
@socalbma #socalbma	
  	
  
#socalbma •
‹#›
h"ps://www.linkedin.com/company/socalbma5
h"p://www.twi"er.com/socalbma55
h"p://www.slideshare.net/socalbma5
h"p://www.facebook.com/socalbma5
#socalbma •
‹#›#socalbma •
Business Marketing Association, Southern California Chapter
The Consumerization
of B2B Marketing
May 21, 2015 • La Jolla
#socalbma •

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H2H is the New B2B

  • 1. ‹#› 
 
 
 
 H2H is the New B2B 
 
 
 
 Qualcomm Technologies Inc. Liya Sharif
 Sr. Director Marketing
 Global Brand
 @lsharif @Qualcomm         @socalbma #socalbma    
  • 2. ‹#› Why Wait™ 29+ years of driving the evolution of wireless communications Making wireless more personal, affordable and accessible World’s largest fabless semiconductor company S&P 100/ S&P 500/ Fortune 500 Currently, Qualcomm® semiconductors are products of Qualcomm Technologies, Inc. or its subsidiaries. #socalbma •
  • 3. ‹#› Smartphone: our most personal device ~106 Avg. number of daily 
 app launches by US Android users ~75% 18-24 year olds reach for it immediately after waking up ~94% Use their device to look for local information ~79% Watch video on their device Sources: comScore custom research avg. over Q3’13 Nov.’13, IDC Mar ’13, Google May ’13 #socalbma •
  • 4. ‹#› The next generation mobile services in a hyper-connected world Mobile devices aware of the user and surroundings, connecting our digital and physical worlds Interacts With your surroundings Discovers Things relevant to you Senses Your environment and motion Learns Your preferences Filters For things relevant to you Knows You and what’s around you A Digital 6th Sense #socalbma •
  • 5. ‹#›‹#› Qualcomm’s first multi-media corporate brand campaign
 Positions Qualcomm as the “essential technology accelerator”
 Qualcomm invents and shares technologies at unprecedented speed and scale Targets tech thought leaders and influencers in mobile and adjacent categories
 #socalbma •
  • 10. ‹#› • Why Wait Tumblr #socalbma •
  • 12. ‹#› Mobile is leading the 4K revolution Fueling a wave of user-generated content 500M4K phones* shipping annually by 2018 ~150M4K phones* 
 sold in 2014 #socalbma • *Imaging phones Source: 150M/500M—Strategy Analytics, Apr. ’14 Third generation 
 4K processor 4K TV prices 
 <$1,0004K from Netflix, 
 Hulu, YouTube… #socalbma •
  • 13. ‹#› Snapdragon 4K video contest winner #socalbma •
  • 14. ‹#› For more information on Qualcomm, visit us at: 
 www.qualcomm.com & www.qualcomm.com/blog Thank you © 2013-2015 Qualcomm Incorporated and/or its subsidiaries.  All Rights Reserved. Qualcomm, MSM, and Snapdragon and Qualcomm RF360 are trademarks of Qualcomm Incorporated, registered in the United States and other countries. Snapdragon Sense, Zeroth and Kryo are trademarks of Qualcomm Incorporated. Other products and brand names may be trademarks or registered trademarks of their respective owners. References in this presentation to Qualcomm may mean Qualcomm Incorporated, Qualcomm Technologies, Inc., and/or other subsidiaries or business units within the Qualcomm corporate structure, as applicable.   Qualcomm Incorporated includes Qualcomm’s licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm’s engineering, research and development functions, and substantially all of its product and services businesses, including its semiconductor business, QCT. Follow us on: Liya Sharif
 Sr. Director Marketing
 Global Brand
 @lsharif @qualcomm @socalbma #socalbma     #socalbma •
  • 16. ‹#›#socalbma • Business Marketing Association, Southern California Chapter The Consumerization of B2B Marketing May 21, 2015 • La Jolla #socalbma •