The document discusses strategies for mastering complexity in B2B digital marketing. It covers where to start with social media content, promotion tips, getting more mileage from content by repurposing it across channels, and using interactive marketing apps. The presenter advocates creating useful, altruistic content and provides examples of interactive apps from various companies that engage audiences and drive calls to action. The goal is to help B2B marketers navigate the complexities of digital marketing across multiple social media channels.
5. What we are Going to Cover
Where to start with content for social
Promotion tips on social
Get more mileage with repurposing content
Interactive marketing apps
21. â80% of publications about our company were the result
of InMail enquires (Forbes, PCMag, PCWorld, ZDNet,
etc). And probably at least 50% of our biggest leads were
the result of using LinkedIn InMails.â
- Dmitry Davydov, Chief Marketing Officer at Bitrix24
http://medialeaders.com/public-relations-tips-brands/
22. Bet you didnât know that
Stats from study coming soon by www.salesforce.com
46. The newly launched Autoplay feature
has helped short form videos perform
really well. Use what you are making on
Instagram or Vine and post on FB.
We are seeing really good engagement
for no extra effort.
86. Make your images dance for more flavor
https://www.bluecoat.com/company-blog/2014-04-29/most-advanced-cyber-threats-come-seemingly-innocent-places-0
99. Recap
Where to start with content for social
Promotion tips on social
Get more mileage with repurposing content
Interactive marketing apps
#socalbma ï