This document provides 5 tips for improving advocacy marketing efforts: 1) Widen your reach to more than one social media network, 2) Respond to every post, comment, mention and share, 3) Focus on high-quality content, 4) Boost your presence through visual media, and 5) Recognition goes a long way in inspiring loyalty. These five tips from SOCXO are meant to help businesses get on the right track to improving their advocacy marketing.