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The Future Is User-Led: The Path towards Widespread Produsage Dr Axel Bruns Creative Industries Faculty Queensland University of Technology Brisbane, Australia [email_address]
User-Led Content Production ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Beyond Production
What’s Happening Here? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Beyond Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Common Characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object]
A New Value Chain? ,[object Object],[object Object],[object Object],content content
Produsage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Breaking the Chains content development space set up by community or company to harbour produsage (e.g. Wikimedia Foundation; Google; SourceForge) commercial / non-profit harvesting of user-generated content (e.g.  The Sims ,  Wikipedia  on CD-ROM) commercial / non-profit services to support produsage (e.g. Red Hat, SourceForge) commercial activities by users themselves, harnessing the hive (e.g. support services, consultancies, content sales) initial IP contributions from individuals, the public domain, or commercial sources collaborative, iterative, evolutionary, palimpsestic  user-led content development valuable, often commercial-grade content is created Produsage Environment (populated by produsers)
Collective Intelligence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Produsage Economics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Political Implications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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The Future Is User-Led: The Path towards Widespread Produsage

  • 1. The Future Is User-Led: The Path towards Widespread Produsage Dr Axel Bruns Creative Industries Faculty Queensland University of Technology Brisbane, Australia [email_address]
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Breaking the Chains content development space set up by community or company to harbour produsage (e.g. Wikimedia Foundation; Google; SourceForge) commercial / non-profit harvesting of user-generated content (e.g. The Sims , Wikipedia on CD-ROM) commercial / non-profit services to support produsage (e.g. Red Hat, SourceForge) commercial activities by users themselves, harnessing the hive (e.g. support services, consultancies, content sales) initial IP contributions from individuals, the public domain, or commercial sources collaborative, iterative, evolutionary, palimpsestic user-led content development valuable, often commercial-grade content is created Produsage Environment (populated by produsers)
  • 10.
  • 11.
  • 12.