The document discusses the emergence of user-led content production, where users actively create and share content online through means such as open source software, blogs, wikis, and social media. This represents a shift to "produsage", where the roles of producer, distributor, and consumer are blurred as users take on active roles in content creation. It argues that education needs to prepare students for this new paradigm by cultivating skills like creativity, collaboration, critical thinking, and communication.

1. Teaching the Produsers: Preparing Students for User-Led Content Production Dr Axel Bruns Creative Industries Faculty Queensland University of Technology [email_address]

7. Breaking the Chains content development space set up by community or company (e.g. Wikimedia Foundation; Google) commercial / non-profit harnessing of user-generated content (e.g. The Sims ) commercial / non-profit services to support content development (e.g. Red Hat, SourceForge) commercial activities by users themselves (e.g. support services, consultancies, content sales) initial IP contributions from public domain or commercial sources collaborative, iterative, evolutionary, palimpsestic user-led content development valuable, often commercial-grade content is created