Creating beautiful and natural looking photos and selfies has never been easier. With Heavens Beauty you can erase blemishes, smooth skin, brighten eyes, whiten teeth, edit eye color, add filters and special effects, blur photos and so much more.

1. Heavens Beauty
Marketing of a Selfie App

3. Marketing Goals
• Attain revenue target of Rs 3L in 1st year
• Registration of 30,000 users for app
• 5% share of selfie app market
• A double digit growth rate for further years

4. Planned Actions
• Acquire fundraisers and sponsors
• Advertisement on famous apps
• Make a website for App and start a blog related to
it and start getting subscriber and spread
information
• Advertisement on social media to create a hype
• Launch freemium app
• Paid advertisement in app to increase revenue

5. Company overview
• Company is new in market
• Market is already flooded with selfie apps
• Company need to create a good brand image

6. Target Market
• Both Male and Female
• Age 20 to 40
• Income minimum 10 LPA
• Teenage children of people with minimum income
15 LPA
• Social media addict(Fb, Instagram)
• Both Android and Ios users

7. 0
Competitors
• Market is flooded with selfie apps
• Main competitors are Retrica, BeautyPlus,
CandyCam, which enjoys 60% share of market

8. Benchmarks
• Market Share: 5%(for 1st year)
• Customer satisfaction level: 90%
• By end of 1st year, reduce average customer
acquisition expense to 40%

9. Points of parity(PoP)
• Best selfie experience
• Instant editing
• Selfie timer
• Instant sharing of images on social media
• Addition of stickers
• Silent camera (no click sound)

10. Points of difference(Pod)
• Advanced filters
• Editing of image by professionals (Paid version)
• An online interaction platform for users to share
experience and suggestions
• Live auto-retouch(Paid version)

12. Product
• Instant editing of images by Heavens beauty selfie
Camera
• High level optimization
• Advanced clearing(Pimples, blackhead, darkeyes)
• Social interaction platform
• Best selfie awards(Monthly basis)

13. Promotion
• Promotion on official website and blogs
• Advertisements on social networking sites and
famous apps
• Advertisement on play stores(google and amazon)
• 70% off on premium version for 1st 100 registered
users
• Make videos and collages and share on YouTube
• Get endorsed by upcoming models at reasonable
price

14. Place
• Launch on Google play store and Amazon play
store
• Links of stores should be on famous beauty related
websites and apps for at least 2 months

15. Price
• This will be launched as a freemium app
• For premium benefit, price to be paid: Rs.500
• Offers on sharing referrals code
• Discount for long term registrations
• Trial version for 2 weeks: Rs.300

16. SWOT Analysis

17. Strength
• High class app, light app, low priced features
• Excellent customer support
• Excellent professionals for editing pictures

18. Weakness
• Less popular(new product)
• No brand image
• Lack of initial revenues
• Costly app developer (full time developers)

19. Opportunities
• Beauty centric peoples(celebrities, models, etc)
need fast and best edited pictures for posting on
social media
• Large market
• Demand for innovative products like this, in our
target market

20. Threat
• A lots of competitors
• 24 hours support is required
• Poor brand image
• Many companies do same work through websites

21. This presentation is made by Sneha
Swapnil during an internship under
Prof Sameer Mathur
Disclaimer