SlideShare ist ein Scribd-Unternehmen logo
1 von 29
Looking Beyond
Banner Ads.
AAN Digital: Monetize My Digital
Beyond Banner Ads
AAN 2014: Monetize My Digital
Presented by: Caroline Li
@TheCarolineLi
@SnapSkout

Presented by:
Caroline Li
@TheCarolineLI
About Me
Hello,

I’m Caroline Li
Reporter :: Advertising Executive :: Publisher :: Entrepreneur
1994
TREND 01

The Great CTR Decline

9%
8%

6%
5%
4%
3%
1%

0%
2000

2002

2004

2006

2008

2010

2012

2015
TREND 02

Display Ad Rates Declining
2012 – 2013
PERCENTAGE
CHANGE

-2.8%
LOCAL ONLINE
MEDIA CHOICE

2012 ESTIMATE

SHARE

2013 FORECAST

SHARE

Run-of-Site Display

$5.11

27.3
%

$4.97

20.3%

SOURCE BORRELL ASSOCIATES, INC. 2013
TREND 03

“Banner Blindness”

14% of internet users remember
the last ad they saw

8% recall the company or product
promoted

2.8% thought the ad was relevant

SOURCE INFOLINK “BANNER BLINDNESS STUDY”
“The real fact of the matter
is that nobody reads ads.
People read what interests
them. Sometimes it’s an ad.”
- Howard Luck Gossage
Our People are Your People
• Young: 18-45 years old

• Tech savvy
• Own multiple devices
• Purchase local daily deals
for restaurants, bars, health
and wellness, recreation
and travel
Let’s Do
Something
Different !
The space
we play in.
6 main forms of native advertising

• Social media in-feed units
• Paid search

• Promoted listings
• Standard display ads with native elements

• Recommendation widgets

// related content

• Custom campaigns created with the client
// sponsored posts/advertorials
SOURCE INTERACTIVE ADVERTISING BUREAU
Recommended Widgets

Recommended links
(AdBull)
Recommended Widgets

Recommended ads/posts
(Ad Blade)
Recommended Widgets

Recommended Posts
(Outbrain)
Recommended Widgets

Recommended Posts
(Taboola, Outbrain)
Nobody is doing “recommended offers”
Snap Skout matches your content with deals and offers,
saving readers time and generating new revenue for
publishers.
What We Believe
• Display advertising won’t always be annoying if we just get it right.
• People are just as curious as they were in 1994.
• Native advertising doesn’t have to be sneaky, it just has to make
sense.
• Reading a print magazine or viewing a website should be an
experience, people like anticipation more than surprises.
• People still value, respect, and follow newspapers and magazines

• Keeping it classy.
Why deals?
60% of online shoppers
use “Daily Deals”

60%

SOURCE comSCORE – “15 Miles/Localeze Local Search Usage
Study”
Deals are
everywhere and
typically delivered
at the wrong time.
Reader problem
I want to try
a new restaurant
Consumer Dilema
1. Online search “Best Thai Restaurant”

1. Find article in local newspaper
1. Online search for name of restaurant to find out hours,
location, reviews, phone number
1. Search Groupon, LivingSocial, Amazon Local for deals

1. Make reservation online
Reader problem
Isn’t there a
faster way?
Snap Skout

10X Higher CTR than Average Display
Ads

In the last six months
Snap Skout has identified
100,000 local businesses
and sourced 90,000 ads.

2.50%
2.00%

We have dozens of
publisher partners.

1.50%
1.00%

0.1%

1.5%

2.8%

DESKTOP DISPLAY

NATIVE AD UNITS

SNAP SKOUT

0.50%
0.00%

Our CTR and Interaction
Rates (12-14%) outperform
typical display ads and
reported native ad units.
Make your
readers happy.
Deliver a useful
experience.

Advertising can
be helpful.
Thank you.

Let’s Connect.

Caroline Li
CarolineL@snapskout.com
@TheCarolineLi
@SnapSkout
www.snapskout.com
Looking Beyond Banner Advertising: Introducing Snap Skout's Recommended Content Engine

Weitere ähnliche Inhalte

Was ist angesagt?

3 Keys to Thriving in a Challenger Market
3 Keys to Thriving in a Challenger Market3 Keys to Thriving in a Challenger Market
3 Keys to Thriving in a Challenger MarketResonate
 
When Cookies Go Stale: What the Future of Digital Advertising Looks Like
When Cookies Go Stale: What the Future of Digital Advertising Looks LikeWhen Cookies Go Stale: What the Future of Digital Advertising Looks Like
When Cookies Go Stale: What the Future of Digital Advertising Looks LikeSeattle Interactive Conference
 
ERIN MILLER - THINK OUTSIDE THE (SUBSCRIPTION) BOX
ERIN MILLER - THINK OUTSIDE THE (SUBSCRIPTION) BOXERIN MILLER - THINK OUTSIDE THE (SUBSCRIPTION) BOX
ERIN MILLER - THINK OUTSIDE THE (SUBSCRIPTION) BOXHilary Ip
 
PromoAid 12-09 Newsletter
PromoAid 12-09 NewsletterPromoAid 12-09 Newsletter
PromoAid 12-09 Newsletterronniepromoaid
 
Mobilize Your Business
Mobilize Your BusinessMobilize Your Business
Mobilize Your BusinessLawebstrat
 
Marketing of a new App Tour-o-pedia
Marketing of a new App Tour-o-pediaMarketing of a new App Tour-o-pedia
Marketing of a new App Tour-o-pediaaditya ghuge
 
Josh Karpf - Social Media at Keurig, Social Fresh 2019
Josh Karpf - Social Media at Keurig, Social Fresh 2019Josh Karpf - Social Media at Keurig, Social Fresh 2019
Josh Karpf - Social Media at Keurig, Social Fresh 2019Social Fresh Conference
 
Mobile & Affiliate Marketing: What You Need To Know
Mobile & Affiliate Marketing: What You Need To KnowMobile & Affiliate Marketing: What You Need To Know
Mobile & Affiliate Marketing: What You Need To KnowAffiliate Summit
 
I heartdining business v7
I heartdining business v7I heartdining business v7
I heartdining business v7iheartdining
 
Making the Most of User-Generated Content
Making the Most of User-Generated ContentMaking the Most of User-Generated Content
Making the Most of User-Generated ContentTom Himpe
 
Google's guide to Micro Moments: Winning the moments that matter
Google's guide to Micro Moments: Winning the moments that matterGoogle's guide to Micro Moments: Winning the moments that matter
Google's guide to Micro Moments: Winning the moments that matterSearchStar
 
Marketing profs storytelling 061413
Marketing profs storytelling 061413Marketing profs storytelling 061413
Marketing profs storytelling 061413Carla Johnson
 
Marketing of a new App Tour-o-pedia
Marketing of a new App Tour-o-pediaMarketing of a new App Tour-o-pedia
Marketing of a new App Tour-o-pediaaditya ghuge
 
Facebook Marketing - 7 Proven Lead Gen Marketing Plays That Work Brilliantly ...
Facebook Marketing - 7 Proven Lead Gen Marketing Plays That Work Brilliantly ...Facebook Marketing - 7 Proven Lead Gen Marketing Plays That Work Brilliantly ...
Facebook Marketing - 7 Proven Lead Gen Marketing Plays That Work Brilliantly ...Matthew Hunt
 
Listrak + Olapic: Elevating Email Engagement with User- Generated Content
Listrak + Olapic: Elevating Email Engagement with User- Generated ContentListrak + Olapic: Elevating Email Engagement with User- Generated Content
Listrak + Olapic: Elevating Email Engagement with User- Generated ContentOlapic
 
6 things to love about Mobile Marketing
6 things to love about Mobile Marketing6 things to love about Mobile Marketing
6 things to love about Mobile MarketingAdCumulus
 
Why Your Business Needs An App?
Why Your Business Needs An App?Why Your Business Needs An App?
Why Your Business Needs An App?Aman Birdi
 

Was ist angesagt? (19)

3 Keys to Thriving in a Challenger Market
3 Keys to Thriving in a Challenger Market3 Keys to Thriving in a Challenger Market
3 Keys to Thriving in a Challenger Market
 
When Cookies Go Stale: What the Future of Digital Advertising Looks Like
When Cookies Go Stale: What the Future of Digital Advertising Looks LikeWhen Cookies Go Stale: What the Future of Digital Advertising Looks Like
When Cookies Go Stale: What the Future of Digital Advertising Looks Like
 
ERIN MILLER - THINK OUTSIDE THE (SUBSCRIPTION) BOX
ERIN MILLER - THINK OUTSIDE THE (SUBSCRIPTION) BOXERIN MILLER - THINK OUTSIDE THE (SUBSCRIPTION) BOX
ERIN MILLER - THINK OUTSIDE THE (SUBSCRIPTION) BOX
 
PromoAid 12-09 Newsletter
PromoAid 12-09 NewsletterPromoAid 12-09 Newsletter
PromoAid 12-09 Newsletter
 
Mobilize Your Business
Mobilize Your BusinessMobilize Your Business
Mobilize Your Business
 
Marketing of a new App Tour-o-pedia
Marketing of a new App Tour-o-pediaMarketing of a new App Tour-o-pedia
Marketing of a new App Tour-o-pedia
 
Josh Karpf - Social Media at Keurig, Social Fresh 2019
Josh Karpf - Social Media at Keurig, Social Fresh 2019Josh Karpf - Social Media at Keurig, Social Fresh 2019
Josh Karpf - Social Media at Keurig, Social Fresh 2019
 
Mobile & Affiliate Marketing: What You Need To Know
Mobile & Affiliate Marketing: What You Need To KnowMobile & Affiliate Marketing: What You Need To Know
Mobile & Affiliate Marketing: What You Need To Know
 
YGtP!.MollieHolt.talk.
YGtP!.MollieHolt.talk.YGtP!.MollieHolt.talk.
YGtP!.MollieHolt.talk.
 
I heartdining business v7
I heartdining business v7I heartdining business v7
I heartdining business v7
 
Making the Most of User-Generated Content
Making the Most of User-Generated ContentMaking the Most of User-Generated Content
Making the Most of User-Generated Content
 
Google's guide to Micro Moments: Winning the moments that matter
Google's guide to Micro Moments: Winning the moments that matterGoogle's guide to Micro Moments: Winning the moments that matter
Google's guide to Micro Moments: Winning the moments that matter
 
Marketing profs storytelling 061413
Marketing profs storytelling 061413Marketing profs storytelling 061413
Marketing profs storytelling 061413
 
Marketing of a new App Tour-o-pedia
Marketing of a new App Tour-o-pediaMarketing of a new App Tour-o-pedia
Marketing of a new App Tour-o-pedia
 
Facebook Marketing - 7 Proven Lead Gen Marketing Plays That Work Brilliantly ...
Facebook Marketing - 7 Proven Lead Gen Marketing Plays That Work Brilliantly ...Facebook Marketing - 7 Proven Lead Gen Marketing Plays That Work Brilliantly ...
Facebook Marketing - 7 Proven Lead Gen Marketing Plays That Work Brilliantly ...
 
Listrak + Olapic: Elevating Email Engagement with User- Generated Content
Listrak + Olapic: Elevating Email Engagement with User- Generated ContentListrak + Olapic: Elevating Email Engagement with User- Generated Content
Listrak + Olapic: Elevating Email Engagement with User- Generated Content
 
6 things to love about Mobile Marketing
6 things to love about Mobile Marketing6 things to love about Mobile Marketing
6 things to love about Mobile Marketing
 
GROUPON
GROUPONGROUPON
GROUPON
 
Why Your Business Needs An App?
Why Your Business Needs An App?Why Your Business Needs An App?
Why Your Business Needs An App?
 

Ähnlich wie Looking Beyond Banner Advertising: Introducing Snap Skout's Recommended Content Engine

"Monetize My Digital" Panel Presentation- Association of Alternative Newsmedi...
"Monetize My Digital" Panel Presentation- Association of Alternative Newsmedi..."Monetize My Digital" Panel Presentation- Association of Alternative Newsmedi...
"Monetize My Digital" Panel Presentation- Association of Alternative Newsmedi...Caroline Li
 
The 4 proven marketing systems every business must optimize to maximize reven...
The 4 proven marketing systems every business must optimize to maximize reven...The 4 proven marketing systems every business must optimize to maximize reven...
The 4 proven marketing systems every business must optimize to maximize reven...C-Suite Executive Leadership Forum
 
Dispatchdigitalseminaraug2014 140828034617-phpapp01
Dispatchdigitalseminaraug2014 140828034617-phpapp01Dispatchdigitalseminaraug2014 140828034617-phpapp01
Dispatchdigitalseminaraug2014 140828034617-phpapp01Laurie Allen, MBA
 
Ryan Neegaard - Important Digital Trends Making an Impact on Winery DTC Marke...
Ryan Neegaard - Important Digital Trends Making an Impact on Winery DTC Marke...Ryan Neegaard - Important Digital Trends Making an Impact on Winery DTC Marke...
Ryan Neegaard - Important Digital Trends Making an Impact on Winery DTC Marke...Zach Kamphuis
 
The State of Local Marketing - Midwest Foodservice Expo Presentation
The State of Local Marketing - Midwest Foodservice Expo PresentationThe State of Local Marketing - Midwest Foodservice Expo Presentation
The State of Local Marketing - Midwest Foodservice Expo PresentationBrandmuscle
 
BPI_SeeMoreBusiness (2)
BPI_SeeMoreBusiness (2)BPI_SeeMoreBusiness (2)
BPI_SeeMoreBusiness (2)Joshua Dillon
 
See More Business with Black Point Interactive
See More Business  with Black Point InteractiveSee More Business  with Black Point Interactive
See More Business with Black Point InteractiveBPI2015
 
Guarantee Digital Seminar for Delafield Chamber June 2014
Guarantee Digital Seminar for Delafield Chamber June 2014Guarantee Digital Seminar for Delafield Chamber June 2014
Guarantee Digital Seminar for Delafield Chamber June 2014Guarantee Digital
 
Social Media & Digital Marketing 2017 presented to the Exploits Regional Cham...
Social Media & Digital Marketing 2017 presented to the Exploits Regional Cham...Social Media & Digital Marketing 2017 presented to the Exploits Regional Cham...
Social Media & Digital Marketing 2017 presented to the Exploits Regional Cham...Gray Press Media Inc.
 
5 Ways Digital Advertising is Growing Up (Finally!)
5 Ways Digital Advertising is Growing Up (Finally!)5 Ways Digital Advertising is Growing Up (Finally!)
5 Ways Digital Advertising is Growing Up (Finally!)The Archer Group
 
CommunityKard Small Business Marketing Lead Generation
CommunityKard Small Business Marketing Lead GenerationCommunityKard Small Business Marketing Lead Generation
CommunityKard Small Business Marketing Lead GenerationPeter Saridakis
 
Columbus digital media seminar august 2013
Columbus digital media seminar august 2013Columbus digital media seminar august 2013
Columbus digital media seminar august 2013Guarantee Digital
 
Gauss Digital Marketing Seminar- Beach Haven NJ
Gauss Digital Marketing Seminar- Beach Haven NJGauss Digital Marketing Seminar- Beach Haven NJ
Gauss Digital Marketing Seminar- Beach Haven NJStanley Gauss
 
What are the key digital Challenges in APAC in 2016? [REPLAY HUBFORUM SINGAPORE]
What are the key digital Challenges in APAC in 2016? [REPLAY HUBFORUM SINGAPORE]What are the key digital Challenges in APAC in 2016? [REPLAY HUBFORUM SINGAPORE]
What are the key digital Challenges in APAC in 2016? [REPLAY HUBFORUM SINGAPORE]HUB INSTITUTE
 
Does Your Business Need A Website?
Does Your Business Need A Website?Does Your Business Need A Website?
Does Your Business Need A Website?Awesome Biz Online
 
4 Proven Marketing Systems
4 Proven Marketing Systems 4 Proven Marketing Systems
4 Proven Marketing Systems Lawebstrat
 
Synergize Your Online Platforms
Synergize Your Online PlatformsSynergize Your Online Platforms
Synergize Your Online PlatformsShane O'Neill
 
The Four Proven Marketing Systems Every Contractor Must Optimize to Maximize ...
The Four Proven Marketing Systems Every Contractor Must Optimize to Maximize ...The Four Proven Marketing Systems Every Contractor Must Optimize to Maximize ...
The Four Proven Marketing Systems Every Contractor Must Optimize to Maximize ...Digital Downloads
 

Ähnlich wie Looking Beyond Banner Advertising: Introducing Snap Skout's Recommended Content Engine (20)

"Monetize My Digital" Panel Presentation- Association of Alternative Newsmedi...
"Monetize My Digital" Panel Presentation- Association of Alternative Newsmedi..."Monetize My Digital" Panel Presentation- Association of Alternative Newsmedi...
"Monetize My Digital" Panel Presentation- Association of Alternative Newsmedi...
 
The 4 proven marketing systems every business must optimize to maximize reven...
The 4 proven marketing systems every business must optimize to maximize reven...The 4 proven marketing systems every business must optimize to maximize reven...
The 4 proven marketing systems every business must optimize to maximize reven...
 
Dispatchdigitalseminaraug2014 140828034617-phpapp01
Dispatchdigitalseminaraug2014 140828034617-phpapp01Dispatchdigitalseminaraug2014 140828034617-phpapp01
Dispatchdigitalseminaraug2014 140828034617-phpapp01
 
Ryan Neegaard - Important Digital Trends Making an Impact on Winery DTC Marke...
Ryan Neegaard - Important Digital Trends Making an Impact on Winery DTC Marke...Ryan Neegaard - Important Digital Trends Making an Impact on Winery DTC Marke...
Ryan Neegaard - Important Digital Trends Making an Impact on Winery DTC Marke...
 
The State of Local Marketing - Midwest Foodservice Expo Presentation
The State of Local Marketing - Midwest Foodservice Expo PresentationThe State of Local Marketing - Midwest Foodservice Expo Presentation
The State of Local Marketing - Midwest Foodservice Expo Presentation
 
BPI_SeeMoreBusiness (2)
BPI_SeeMoreBusiness (2)BPI_SeeMoreBusiness (2)
BPI_SeeMoreBusiness (2)
 
See More Business with Black Point Interactive
See More Business  with Black Point InteractiveSee More Business  with Black Point Interactive
See More Business with Black Point Interactive
 
Guarantee Digital Seminar for Delafield Chamber June 2014
Guarantee Digital Seminar for Delafield Chamber June 2014Guarantee Digital Seminar for Delafield Chamber June 2014
Guarantee Digital Seminar for Delafield Chamber June 2014
 
360 Degrees of Digital Engagement
360 Degrees of Digital Engagement360 Degrees of Digital Engagement
360 Degrees of Digital Engagement
 
Social Media & Digital Marketing 2017 presented to the Exploits Regional Cham...
Social Media & Digital Marketing 2017 presented to the Exploits Regional Cham...Social Media & Digital Marketing 2017 presented to the Exploits Regional Cham...
Social Media & Digital Marketing 2017 presented to the Exploits Regional Cham...
 
5 Ways Digital Advertising is Growing Up (Finally!)
5 Ways Digital Advertising is Growing Up (Finally!)5 Ways Digital Advertising is Growing Up (Finally!)
5 Ways Digital Advertising is Growing Up (Finally!)
 
CommunityKard Small Business Marketing Lead Generation
CommunityKard Small Business Marketing Lead GenerationCommunityKard Small Business Marketing Lead Generation
CommunityKard Small Business Marketing Lead Generation
 
Findit Sales Presentation
Findit Sales PresentationFindit Sales Presentation
Findit Sales Presentation
 
Columbus digital media seminar august 2013
Columbus digital media seminar august 2013Columbus digital media seminar august 2013
Columbus digital media seminar august 2013
 
Gauss Digital Marketing Seminar- Beach Haven NJ
Gauss Digital Marketing Seminar- Beach Haven NJGauss Digital Marketing Seminar- Beach Haven NJ
Gauss Digital Marketing Seminar- Beach Haven NJ
 
What are the key digital Challenges in APAC in 2016? [REPLAY HUBFORUM SINGAPORE]
What are the key digital Challenges in APAC in 2016? [REPLAY HUBFORUM SINGAPORE]What are the key digital Challenges in APAC in 2016? [REPLAY HUBFORUM SINGAPORE]
What are the key digital Challenges in APAC in 2016? [REPLAY HUBFORUM SINGAPORE]
 
Does Your Business Need A Website?
Does Your Business Need A Website?Does Your Business Need A Website?
Does Your Business Need A Website?
 
4 Proven Marketing Systems
4 Proven Marketing Systems 4 Proven Marketing Systems
4 Proven Marketing Systems
 
Synergize Your Online Platforms
Synergize Your Online PlatformsSynergize Your Online Platforms
Synergize Your Online Platforms
 
The Four Proven Marketing Systems Every Contractor Must Optimize to Maximize ...
The Four Proven Marketing Systems Every Contractor Must Optimize to Maximize ...The Four Proven Marketing Systems Every Contractor Must Optimize to Maximize ...
The Four Proven Marketing Systems Every Contractor Must Optimize to Maximize ...
 

Kürzlich hochgeladen

Welcome to DataMetricks Consulting (1).pptx
Welcome to DataMetricks Consulting (1).pptxWelcome to DataMetricks Consulting (1).pptx
Welcome to DataMetricks Consulting (1).pptxdatametricks
 
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdfChoosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdfAutus Digital
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?riteshhsociall
 
20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx
20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx
20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptxMartinKaraffa3
 
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxUnveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxelizabethella096
 
Unlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich ManuscriptUnlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich Manuscriptelizabethella096
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music businessbrjohnson6
 
Press Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdfPress Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdfPR Wires
 
Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleDiscover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleMy Heart Throw Pillow
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendayMaharshBenday
 
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROIShamsudeen Adeshokan
 
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort ServiceBusty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
Analysis of Sineing Website and how to fix
Analysis of Sineing Website and how to fixAnalysis of Sineing Website and how to fix
Analysis of Sineing Website and how to fixDHARMENDER PRATAP
 
Enhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San FranciscoEnhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San Franciscosanfranciscoprfirms
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesMedia Logic
 
Best 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In ChandigarhBest 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In Chandigarhhamitthakurdma01
 
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfElevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfevithatojoparel
 
SP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdfSP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdfPauleneNicoleLapira
 
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift AdvertisingElevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift AdvertisingVikasYadav194549
 

Kürzlich hochgeladen (20)

Welcome to DataMetricks Consulting (1).pptx
Welcome to DataMetricks Consulting (1).pptxWelcome to DataMetricks Consulting (1).pptx
Welcome to DataMetricks Consulting (1).pptx
 
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdfChoosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?
 
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
 
20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx
20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx
20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx
 
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxUnveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
 
Unlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich ManuscriptUnlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich Manuscript
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music business
 
Press Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdfPress Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdf
 
Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleDiscover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your Lifestyle
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
 
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort ServiceBusty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
 
Analysis of Sineing Website and how to fix
Analysis of Sineing Website and how to fixAnalysis of Sineing Website and how to fix
Analysis of Sineing Website and how to fix
 
Enhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San FranciscoEnhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San Francisco
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
 
Best 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In ChandigarhBest 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In Chandigarh
 
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfElevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdf
 
SP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdfSP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdf
 
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift AdvertisingElevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
 

Looking Beyond Banner Advertising: Introducing Snap Skout's Recommended Content Engine

  • 1. Looking Beyond Banner Ads. AAN Digital: Monetize My Digital Beyond Banner Ads AAN 2014: Monetize My Digital Presented by: Caroline Li @TheCarolineLi @SnapSkout Presented by: Caroline Li @TheCarolineLI
  • 2. About Me Hello, I’m Caroline Li Reporter :: Advertising Executive :: Publisher :: Entrepreneur
  • 4. TREND 01 The Great CTR Decline 9% 8% 6% 5% 4% 3% 1% 0% 2000 2002 2004 2006 2008 2010 2012 2015
  • 5. TREND 02 Display Ad Rates Declining 2012 – 2013 PERCENTAGE CHANGE -2.8% LOCAL ONLINE MEDIA CHOICE 2012 ESTIMATE SHARE 2013 FORECAST SHARE Run-of-Site Display $5.11 27.3 % $4.97 20.3% SOURCE BORRELL ASSOCIATES, INC. 2013
  • 6. TREND 03 “Banner Blindness” 14% of internet users remember the last ad they saw 8% recall the company or product promoted 2.8% thought the ad was relevant SOURCE INFOLINK “BANNER BLINDNESS STUDY”
  • 7. “The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it’s an ad.” - Howard Luck Gossage
  • 8. Our People are Your People • Young: 18-45 years old • Tech savvy • Own multiple devices • Purchase local daily deals for restaurants, bars, health and wellness, recreation and travel
  • 11. 6 main forms of native advertising • Social media in-feed units • Paid search • Promoted listings • Standard display ads with native elements • Recommendation widgets // related content • Custom campaigns created with the client // sponsored posts/advertorials SOURCE INTERACTIVE ADVERTISING BUREAU
  • 16. Nobody is doing “recommended offers”
  • 17. Snap Skout matches your content with deals and offers, saving readers time and generating new revenue for publishers.
  • 18.
  • 19. What We Believe • Display advertising won’t always be annoying if we just get it right. • People are just as curious as they were in 1994. • Native advertising doesn’t have to be sneaky, it just has to make sense. • Reading a print magazine or viewing a website should be an experience, people like anticipation more than surprises. • People still value, respect, and follow newspapers and magazines • Keeping it classy.
  • 20. Why deals? 60% of online shoppers use “Daily Deals” 60% SOURCE comSCORE – “15 Miles/Localeze Local Search Usage Study”
  • 21. Deals are everywhere and typically delivered at the wrong time.
  • 22. Reader problem I want to try a new restaurant
  • 23. Consumer Dilema 1. Online search “Best Thai Restaurant” 1. Find article in local newspaper 1. Online search for name of restaurant to find out hours, location, reviews, phone number 1. Search Groupon, LivingSocial, Amazon Local for deals 1. Make reservation online
  • 25.
  • 26. Snap Skout 10X Higher CTR than Average Display Ads In the last six months Snap Skout has identified 100,000 local businesses and sourced 90,000 ads. 2.50% 2.00% We have dozens of publisher partners. 1.50% 1.00% 0.1% 1.5% 2.8% DESKTOP DISPLAY NATIVE AD UNITS SNAP SKOUT 0.50% 0.00% Our CTR and Interaction Rates (12-14%) outperform typical display ads and reported native ad units.
  • 27. Make your readers happy. Deliver a useful experience. Advertising can be helpful.
  • 28. Thank you. Let’s Connect. Caroline Li CarolineL@snapskout.com @TheCarolineLi @SnapSkout www.snapskout.com