One major challenge all marketers face is ensuring their email gets to the recipient’s inbox instead of the spam folder. We're explaining how the spam folder works and giving tips on how to avoid it.

2. OVERVIEW
Not all spam filters are the same, but most spam filters work by a
points system.
If an element of your email is “spammy” it gets assigned a point.
Depending on the system, once you reach x number of points,
your email will be sent to the SPAM folder.
The Essential Online Marketing Tool Made for Main Street
snapretail.com

4. TIP #1
Avoid overuse of spammy phrases
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Certain phrases in the body or subject line of your email could
assign your email a spam point.
Using a few of these phrases is fine, but avoid having too many.
Try to avoid overuse of:
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The Essential Online Marketing Tool Made for Main Street
snapretail.com

5. TIP #2
Don’t use all capital letters or excessive
punctuation in subject lines
Not only is this perceived as digital screaming, but it will get
your email sent to the SPAM folder.
Try “New Spring Fashion Accessories Under $50” instead of
“SPRING FASHION SALE!!!!”
The Essential Online Marketing Tool Made for Main Street
snapretail.com

6. TIP #3
Use an even amount of text & images
Single image format will send your email straight to SPAM.
Why? Many email clients block images by default, the
format is not mobile-friendly, and image-only emails have
slower loading times.
The Essential Online Marketing Tool Made for Main Street
snapretail.com

8. OVERVIEW
Learn more about your sender reputation
As you start to send out marketing emails, email service
providers will also use sender reputation to determine
whether to put your email in the inbox or the spam folder.
NOTE: This reputation could be the reputation of your email marketing provider (if
sending from their domain) or the reputation attributed to your own domain.
The Essential Online Marketing Tool Made for Main Street
snapretail.com

9. MORE RESOURCES
What affects my sender reputation?
GOOD INFLUENCES: High open rates, few spam complaints
and unsubscribes, and a low bounce rate will make it more
likely that your future emails reach the inbox rather than the
spam folder.
BAD INFLUENCES: Sending too many emails with high spam
points. You will reduce your credibility and your future emails
will have an increased chance of being flagged as spam.
The Essential Online Marketing Tool Made for Main Street
snapretail.com

10. Email marketing with SnapRetail combines ready-to-send messaging,
professionally designed templates, scannable coupons, personalization and
automation into emails that get attention – and get opened.
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SnapRetail: The Essential Online Marketing Tool Made for Main Street