In this webinar, we talk to industry analyst, author and practitioner David Linthicum who provides a state-of-the-technology explanation of big data integration. David also provides 5 critical and lesser known data integration requirements, how to understand today's requirements, and guidance for choosing the right approaches and technology to solve these problems. To learn more, visit: www.snaplogic.com/big-data

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The 5 Most Critical Things
to Understand About
Modern Data Integration

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Today’s Featured Presenter
Dave Linthicum
SVP and Industry Analyst
Cloud Technology Partners
• More than 13 books on computing
• More than 3,000 published articles
• More than 500 conference presentations
• Numerous appearances on radio and TV programs
• David has spent the last 20 years leading, showing and teaching businesses
how to use resources more productively and innovate constantly.
• He has expanded the vision of both startups and established corporations as
to what is possible and achievable.

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Goals of this Presentation
In this Webinar, we give you a state-of-the-
technology explanationthat covers how the
enterprise problem domains are changing, and
how data integrationtechnologymust change
with it.
We’ll boil this down to 5 critical and lesser
known data integrationrequirements,and how to
understand today’s requirements,as well as pick
the right approaches and technology to solve the
problems.

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5 Most Critical Things to Understand About Modern Data Integration
1. Workloads and data are likely to be distributed across traditional
systems, private clouds, and public clouds.
2. Data is growing quickly, with big data and data lakes common
within most enterprises.
3. Data must be delivered in real-time, on-demand, in support of most
modern applications and business processes.
4. Security is now systemic, it can no longer be an after thought.
5. DevOps is the new standard for building and deploying
applications and data store.

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Cloud Application Architecture Changes Everything
Traditional
Application
Architectures
• Scale Up
• Monolithic
• Stateful
• Infra Dependent
• Fixed Capacity
• LAN, SAN
• Latency intolerant
• Tightly coupled
• Consolidated/
clustered DB
• Rich / chatty client
• Commercial licenses
• Infra Supported
Availability
• Manual build/deploy
• Manual fault
recovery
• Active/Passive/DR
• Perimeter Security
• Allocated costs
The “Old World”
Cloud Aligned
Application
Architectures
• Scale Out
• Distributed
• Stateless
• Infra Agnostic
• Elastic capacity
• WAN, Location
transparency
• Latency tolerant
• Loosely coupled
• Sharded/ replicated
/ distributedDB
• Mobile/thinclient
• Cloud PaaS / Open
Source
• App Supported
Availability
• Automation
• Self healing
• Active/Active
• Defense in depth
• Metered cost
The “New World”
Refactor
Continuous
Delivery

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Core Value Needs
Source: Gigaom Research Survey 2Q2014, n = 303

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Cloud Significantly Improves How We Deliver IT Services
Agility Cost Efficiency Quality
• Increased velocity of innovation
• Supports faster time to market
from ideation to launch
• High elasticity of core
infrastructure and applications
• Faster and easier migration of
core infrastructure and
applications between data
centers and computing
environments
• Faster and easier integration of
new acquisitions
• Increased overall IT efficiency
• Reduced unit cost for core
infrastructure
• Increased development productivity
• Key improvement levers
• Standardization of core infrastructure
and application platform services
• High automation
• Simplified procedures and self service
• Increased asset utilization through
resource sharing
• High degree of app component re-use
• Higher core infrastructure and
application resiliency and
availability
• Improved maintainability of
infrastructure and applications
• High consistency among
applications
• Increased levels of Security as
bar is raised to support Publicly
hosted applications

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Things Moving to Multi-Cloud and Cloud Brokerage

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11. Aggregated Data
Enterprise Applications &
Business Processes
Human User
Bi Tools Data Analytics API
StructuredData UnstructuredData
Security
DataGovernance
Hadoop Cluster

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What We’ve End Up With…
my network
my serversmy storage
Public Clouds Private Clouds Traditional Systems
my serversmy storage

13. Hadoop Cluster
Mini Van
Coupe
Sedan
20s 30s 40s
YouTube
Facebook
Twitter
Aggregated Data
Social Data
Customer Ages
Products
Data Visualization
Multidimensional Data
BI
Tool

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Selecting Big Data/Data Lake Integration Technology
Requirements:
– Big data aware
– Performance
– Transformation
– Routing
– Flow control
– Security
– Governance

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Consider Security
• Model
–Centralized
–Identity-based
• Encryption at rest
• Encryption in flight
• IAM
• Compliance

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DevOps
High Performance IT Shops:
• Twice as likely to exceed their
profitability, market share, and
productivity goals
• DevOps practice adoption strongly
correlated to performance gains
What drives the DevOps movement? The market place is driving companies to deliver higher quality
software faster!
• Deploy 30 times more with 50%
fewer failures
• DevOps culture and a climate for
learning linked to high
organizational performance
• Job satisfaction is the No. 1
predictor of people performance

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Dos and Don’ts
Do…
• Understand that your IT solutions are
changing, and that data integration
must adapt.
• Understand that IT is becoming
distributed and federated, and thus
you need to support the
departments, as well as centralized
IT.
• Invest in data integration with the
understanding that it will drive
business value.
Don’t…
• Forget about security and
governance, they need to be
systemic.
• Under invest in data integration, it’s
strategic technology.
• Leverage your legacy data
integration technology to solve
modern problems, it just won’t work.

18. SnapLogic Elastic Integration
Accelerate Your Integration. Accelerate Your Business
“We can do more in two hours with SnapLogic than we could in two days with traditional solutions.”

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CSV
Big Data and hybrid cloud environments are making yesterday’s
approaches to integration obsolete

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Anything
apps | data | APIs | things
SnapLogic: Unified Platform for Data and Application Integration
Anytime
batch | streaming | real-time
Anywhere
on prem | cloud | hybrid

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Recent SnapLogic Recognition

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Why Do Customers Choose SnapLogic?
Unified platform for data
and apps
• Batch, streaming,
real-time
• High volume,
variety, and velocity
big data
Self-service, intuitive UX
• Intuitive for self-
service users
• Powerful and fast
for experts
Modern, elastic
architecture
• Scale-out elastic
architecture
• In the cloud, on
prem, on Hadoop
or Spark cluster
Connected library of
Snaps
• Applications,
analytics, big data,
social media
• REST, SOAP,
JSON, transform
Snaps, 300+ more

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Questions and Answers
Dave Linthicum
SVP and Industry Analyst
Cloud Technology Partners

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Integrate at the speed of modern
business
+1 888-494-1570
sales@snaplogic.com
@SnapLogic
www.snaplogic.com