Bookers' Den is a platform that allows users to freely exchange, lend, and borrow physical books. Its vision is to build a global library accessible through an app. The mission is to revive paperback reading by addressing issues like cost, storage, and disposal. Goals include monthly recurring revenue of $73,500 by February 2018 through 3000 signups and a 20% conversion rate. The strategy targets lower income readers, enthusiasts, and those with large collections through discounts, recommendations, and a community forum. Tactics include free and paid membership plans with borrowing limits and incentives like discounted books.
4. Who are we?
Bookers’ Den – Let the books be found.
A place to freely exchange books and an emerging
readers’ community
5. Executive Summary
1. VISION
“To build a platform where people with similar interests in books can
communicate with each other and hence build a library in every
corner of the world, access to which can be carried around in the
pocket.”
6. 2. MISSION
“To bring back the conventional paperback reading culture by solving
the problems of the readers like- high costs, storage space
requirements and proper disposal of the collection.”
Executive Summary
8. 1. COMAPNY OVERVIEW
Situation Analysis
Bookers’ Den provides a medium to freely exchange books and builds hyper local
communities around the books.
This product being one of its kind provides a service “for the people, by the people”.
Bookers’ Den is an App that lets you share, lend, discount or exchange the books in
their paperback format . It currently runs as an App and will soon expand to the
desktops as well.
The product is an emerging giant in this market, with very little potential
competition.
9. 1. MARKET OVERVIEW
Situation Analysis
Bookers’ Den is made to serve reading enthusiasts, amateurs,
authors and the budding writers.
Bookers’ Den as of now has very few competitors, “Barter.li”
being the most remarkable one.
Bookers’ Den is an App based service and will soon expand to
its desktop version as well.
Kindle and the other e-book platforms pose maximum threat
to the company.
10. 1. TARGET CONSUMERS
Situation Analysis
People who don’t want
to or cant afford buying
new books every time
and find e-book version
hard to read.
People who like the
conventional paperback
forms.
People looking for like
minded folks to chat
with and explore new
books.
People who have a huge
collection of books and
need a proper means to
operate it.
16. Strategy
Collaborators
E-payments partners like PayPal,
Paytm etc.
Students’ unions and councils
from various colleges and schools
Content marketing agencies for
blogs and promotions.
Review websites for gaining
credentials.
19. Strategy
VALUE PROPOSITION
Customer value-
To promote literacy and the love of reading by creating a free book exchange which is
‘for the people, by the people’. We want to be able to share, lend, discount or
exchange these physical books within our community.
Collaborator value-
Provide an equal platform of opportunities and profits for our collaborators.
An annual share in profit for the college or school unions helping us.
More sign ups and transactions fro e-payment partners.
Company value-
Provide an atmosphere of growth, a platform to showcase talents and creativity for the
employees. Financial and corporate appraisal with that of the company ‘s in the
coming years
21. Tactics
PRODUCT
Free exchange
of books (over
limited time)
Borrowing and
lending books
at discounts.
Paperback
formats only
COSTS-
Freemium
plan
Leo plan - $2
per month
Darwin plan-
$4 per month
Rowling plan -
$5 per month
22. Tactics
SERVICES
Free exchange of
upto 2 books per
month
Borrowing and
lending books 4
books per month
at most
Borrowing and
lending books 6
books per month
at most
Borrowing and
lending books
unlimited books
per month at most
COSTS-
Freemium
plan
Leo plan - $2
per month
Darwin plan-
$4 per month
Rowling plan -
$5 per month
29. Implementation
PROCESSES
Designing the
technical front
Implementing
the algorithms
Testing on a
small segment
Promoting the
App
Launch (with
freemium
plan for
unlimited
books)
Partnerships
and
collaborations
for further
marketing
Introduction
of premium
plans
Discounts and
deals
Website
extension
30. Implementation
SCHEDULE
• February 2016Designing the technical front
• March 2016Implementing the algorithms
• 15 April 2016Testing on a small segment
• 15 May 2016Promoting the App
• May 2016Launch (with freemium plan for unlimited
books)
• June 2016Partnerships and collaborations for further
marketing
• 20 June 2016Introduction of premium plans
• 30 June 2016Discounts and deals
• September 2016Website extension
31. DISCLAIMER
Created by Smriti Tomar, NIT Bhopal, during a
marketing internship by Prof. Sameer Mathur, IIM
Lucknow.
