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HR	
  me&ngen	
  	
  
en	
  hun	
  strategische	
  rol	
  




     Luk	
  Smeyers,	
  iNos&x,	
  augustus	
  2010	
  


                        POWERFUL WORKFORCE ANALYTICS
…Google	
  als	
  inspira9e	
  


             Lazlo	
  Bock	
  	
  
             Chief	
  HR	
  at	
  Google	
  




“1/3	
  of	
  the	
  HR	
  staff	
  globally	
  is	
  hired	
  specifically	
  for	
  their	
  analy;cal	
  
skills.	
   They	
   may	
   have	
   a	
   Ph.D.	
   in	
   sta;s;cs	
   or	
   organiza;onal	
  
                   “.
psychology	
  ”	
  or	
   a	
   master’s	
   in	
   chemistry	
   or	
   physics.	
   They	
   build	
   an	
  
                      	
  

underlying	
  quality	
  into	
  what	
  we	
  are	
  doing	
  by	
  constantly	
  tes;ng	
  our	
  
ideas	
   and	
   prac;ces.	
   Analy;cs	
   measure	
   the	
   ROI	
   for	
   everything	
   we	
  
do.”	
  




                                          POWERFUL WORKFORCE ANALYTICS
P&O	
  me9ngen:	
  	
  
      USA/UK	
  zijn	
  ver	
  vooruit!	
  




Europe/Asia	
  blijven	
  fors	
  achterop…	
  



                   POWERFUL WORKFORCE ANALYTICS
…desondanks	
  vele	
  wake-­‐up	
  calls!	
  


                                                                                                                                                   Harvard:	
  10	
  Must-­‐Read	
  Ar9cles	
  
                                                                                                                                                                    (2009):	
  
                                               HewiX	
  European	
  HR	
  Barometer	
                                                                “Compe9ng	
  on	
  Analy9cs,	
  	
  
                                                            (2009):	
                                                                                   Thomas	
  Davenport”	
  
                                              “HR	
  Measurement:	
  Top	
  3	
  Priority”	
  

       BusinessWeek	
  (March	
  ‘09):	
  
               “HR	
  Analy9cs:	
  	
                                                             McKinsey:	
  8	
  trends	
  to	
  watch	
  (2009):	
  
a	
  Game-­‐Changing	
  Management	
  Idea”	
                                                           “Pu]ng	
  more	
  science	
  	
  
                                                                                                         into	
  management”	
  




                                                                                POWERFUL WORKFORCE ANALYTICS
Prof.	
  Richard	
  Bea/y**	
  	
  
        (Rutgers	
  University,	
  HR	
  faculty,	
  New	
  Jersey)	
  




Don’t	
  trust	
  HR!	
  Most	
  of	
  the	
  HR	
  professionals	
  are	
  ill-­‐equipped	
  to	
  
provide	
   analy;cs	
   that	
   are	
   useful	
   in	
   making	
   human	
   capital	
  
decisions	
  that	
  build	
  economic	
  value.	
  A	
  lot	
  of	
  the	
  HR	
  work	
  has	
  no	
  
relevance	
  to	
  an	
  organiza;on’s	
  success!”	
  	
  




                                                              POWERFUL WORKFORCE ANALYTICS                 **	
  Speaking	
  at	
  a	
  recent	
  top	
  CFO	
  summit	
  
‘Hi]ng	
  the	
  wall	
  in	
  HR’*	
  


                                                                                                                                         • 	
  Strategische	
  impact	
  
                                                                                                                                         • 	
  Organisa9everandering	
  
                                                                                                                                         • 	
  Oorzakelijke	
  verbanden	
  
                                            Het	
  verbinden	
  van	
  P&O	
  me9ngen	
  en	
  
Toegevoegde	
  Waarde	
  van	
  P&O	
  




                                               effec9viteit	
  van	
  de	
  organisa9e	
  



                                                                                        Dashboards	
  




                                                               Benchmarks	
  


                                          P&O	
  Metrics	
  



                                                                      Graad	
  van	
  P&O	
  ‘Intelligence’	
  


                                                                                                                  (*)	
  John	
  Boudreau,	
  Harvard	
  Business	
  School,	
  2007	
  
                                                                                   POWERFUL WORKFORCE ANALYTICS
‘Hi]ng	
  the	
  wall	
  in	
  HR’	
  


                                                                                                        Predic9ve	
  Modelling	
  
                                                                                                             What	
  will	
  	
  
                                                                                                           happen	
  next?	
  
Toegevoegde	
  waarde	
  




                                                                      HR	
  Analy9cs	
  
                                                                      Why	
  is	
  this	
  	
  
                                                                      happening?	
  


                            Repor9ng	
  &	
  Metrics	
  
                                   What	
  	
  
                                 happened?	
  



                                                           Graad	
  van	
  P&O	
  ‘Intelligence’	
  


                                                                         POWERFUL WORKFORCE ANALYTICS
Why	
  should	
  we	
  measure	
  HR	
  performance?	
  
                                                              • 	
  Data	
  dissec9on	
  (root	
  cause)	
  
                                                              • 	
  Mul9ple	
  metrics	
  disaggrega9on	
  (focus	
  areas)	
  
                                                              • 	
  Engagement	
  level	
  measurement/analysis	
  
                                                              • 	
  Talent	
  management	
  effec9veness	
  measurement	
              Predic9ve	
  Modelling	
  
                                                              • 	
  Employer	
  aXrac9veness	
  measurement	
  
                                                              • 	
  Turnover	
  inten9on	
  measurement	
                                     What	
  will	
  	
  
                                                              • 	
  Employer	
  recommenda9on	
  measurement	
  (NPS)	
                     happen	
  next?	
  
                                                              • 	
  HR	
  performance	
  stakeholder	
  analysis	
  
                                                              • 	
  …	
  
Compe99ve	
  Advantage	
  




                                                                                   HR	
  Analy9cs	
  
                                                                                                                       • 	
  Effect	
  of	
  restructuring	
  on	
  engagement	
  




                                                                                                                                                                                          Business	
  Value	
  
                                                                                   Why	
  is	
  this	
  	
             level	
  
                                 • 	
  HR	
  Metrics	
                                                                 • 	
  Impact	
  of	
  engagement	
  on	
  organiza9onal	
  
                                 • 	
  HR	
  Ra9o’s	
                              happening?	
                        performance/customer	
  service	
  
                                 • 	
  HR	
  Benchmarks	
                                                              • 	
  Turnover	
  impact	
  on	
  customer	
  service	
  
                                                                                                                       • 	
  Demographic	
  modeling	
  on	
  cri9cal	
  skills	
  
                             Repor9ng	
  &	
  Metrics	
                                                                • 	
  Recruitment	
  freeze	
  impact	
  on	
  3-­‐5	
  year	
  
                                                                                                                       talent	
  pools	
  
                                                                                                                       • 	
  HR	
  performance	
  impact	
  on	
  organiza9onal	
  
                                    What	
  	
                                                                         performance	
  
                                  happened?	
                                                                          • 	
  …	
  




                                                                Degree	
  of	
  HR	
  Intelligence	
  

                                                                                      POWERFUL WORKFORCE ANALYTICS
Maak	
  P&O	
  me9ngen	
  strategisch!	
  


                                                                                                                                                             BUSINESS	
  
                                                                                                                                                              DRIVER	
  
                                                                                                                                  BUSINESS	
  
                                                                                                                                  PARTNER	
  
Toegevoegde	
  Waarde	
  van	
  P&O	
  




                                                                                  BUSINESS	
  
                                                                                                                                                         P&O	
  management	
  
                                                                                  ENABLER	
  
                                                       SERVICE	
                                                                                              samen	
  met	
  	
  
                                                                                                                                  Begeleiding	
  	
       Lijnmanagement	
  
                                                      PROVIDER	
  
                                                                                                                               Lijnmanagement	
               (integra9e)	
  
                                                                                Ondersteuning	
                                    (2-­‐rich9ng)	
  
                                                                               Lijnmanagement	
  
                                                  Administra9eve	
  	
             (1-­‐rich9ng)	
  
                                                  Dienstverlening	
  
                                                    (1-­‐rich9ng)	
  




                                                                                                                                       Graad	
  van	
  strategische	
  
                                                                                                                                                                    	
  
                                                                                                                                          P&O	
  me9ngen	
     	
  

                                          Heden	
                                         Tijdsperspec9ef	
                                                         Toekomst	
  



                                                                                                POWERFUL WORKFORCE ANALYTICS
What	
  could	
  we	
  measure	
  in	
  HR?	
  




                POWERFUL WORKFORCE ANALYTICS
Maak	
  P&O	
  me9ngen	
  strategisch!	
  
                                                         (gevalstudie	
  van	
  klant)	
  

                                 Strategic	
  &	
  Key	
  Roles	
                                  Core	
  Roles	
                        Non	
  Core	
  Roles	
  

Headcount	
                                                                  Targeted	
  Replacement	
  Rate	
                 Targeted	
  ReducKon	
  (%	
  of	
  
                            Minimize	
  vacancy	
  to	
  forecast	
  
Planning	
                                                                   (Manage	
  A/riKon	
  Rate)	
                     Workforce	
  Target)	
  


RecruiKng	
                 Pipeline	
                                       Time	
  to	
  hire	
  vs.	
  SLA	
                Cost	
  per	
  hire	
  


                                                                             Build	
  rate	
  –	
  moderate	
  target	
  
Development	
               Build	
  rate	
  –	
  high	
  target	
                                                             Zero	
  build	
  rate	
  
                                                                             with	
  upper	
  and	
  lower	
  rate	
  

                            Pay	
  over	
  market	
  rates	
                 Pay	
  at	
  or	
  even	
  below	
  of	
  market	
  
RemuneraKon	
                                                                                                                     Pay	
  below	
  market	
  benchmark	
  
                            Pay	
  equity	
  across	
  tenure	
  bands	
     benchmark	
  

                                                                             Spend	
  control	
  
ProducKvity	
               N/A	
                                                                                              Spend	
  savings	
  
                                                                             Spans	
  vs.	
  layers	
  

Outsourcing	
  /	
                                                           Skill	
  gaps	
  closed	
  through	
  third	
  
                            N/A	
                                                                                              Savings	
  through	
  third	
  party	
  
3rd	
  Party	
  Usage	
                                                      party	
  




                                                                                POWERFUL WORKFORCE ANALYTICS
Bedankt	
  !	
  




 POWERFUL WORKFORCE ANALYTICS
Contact:	
  
     luk.smeyers@inosKx.com	
  
   jeroen.delmo/e@inosKx.com	
  
      frans.beerling@inosKx.nl	
  
          www.inosKx.com	
  




         LinkedIn	
  with	
  us:	
  
  www.linkedin.com/in/luksmeyers	
  
www.linkedin.com/in/jeroendelmo/e	
  
 www.linkedin.com/in/fransbeerling	
  



               POWERFUL WORKFORCE ANALYTICS

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Interview Luk Smeyers Personeelsbeleid Nvp November 2009
 

iNostix_HR Metingen En Hun Strategische Rol

  • 1. HR  me&ngen     en  hun  strategische  rol   Luk  Smeyers,  iNos&x,  augustus  2010   POWERFUL WORKFORCE ANALYTICS
  • 2. …Google  als  inspira9e   Lazlo  Bock     Chief  HR  at  Google   “1/3  of  the  HR  staff  globally  is  hired  specifically  for  their  analy;cal   skills.   They   may   have   a   Ph.D.   in   sta;s;cs   or   organiza;onal   “. psychology  ”  or   a   master’s   in   chemistry   or   physics.   They   build   an     underlying  quality  into  what  we  are  doing  by  constantly  tes;ng  our   ideas   and   prac;ces.   Analy;cs   measure   the   ROI   for   everything   we   do.”   POWERFUL WORKFORCE ANALYTICS
  • 3. P&O  me9ngen:     USA/UK  zijn  ver  vooruit!   Europe/Asia  blijven  fors  achterop…   POWERFUL WORKFORCE ANALYTICS
  • 4. …desondanks  vele  wake-­‐up  calls!   Harvard:  10  Must-­‐Read  Ar9cles   (2009):   HewiX  European  HR  Barometer   “Compe9ng  on  Analy9cs,     (2009):   Thomas  Davenport”   “HR  Measurement:  Top  3  Priority”   BusinessWeek  (March  ‘09):   “HR  Analy9cs:     McKinsey:  8  trends  to  watch  (2009):   a  Game-­‐Changing  Management  Idea”   “Pu]ng  more  science     into  management”   POWERFUL WORKFORCE ANALYTICS
  • 5. Prof.  Richard  Bea/y**     (Rutgers  University,  HR  faculty,  New  Jersey)   Don’t  trust  HR!  Most  of  the  HR  professionals  are  ill-­‐equipped  to   provide   analy;cs   that   are   useful   in   making   human   capital   decisions  that  build  economic  value.  A  lot  of  the  HR  work  has  no   relevance  to  an  organiza;on’s  success!”     POWERFUL WORKFORCE ANALYTICS **  Speaking  at  a  recent  top  CFO  summit  
  • 6. ‘Hi]ng  the  wall  in  HR’*   •   Strategische  impact   •   Organisa9everandering   •   Oorzakelijke  verbanden   Het  verbinden  van  P&O  me9ngen  en   Toegevoegde  Waarde  van  P&O   effec9viteit  van  de  organisa9e   Dashboards   Benchmarks   P&O  Metrics   Graad  van  P&O  ‘Intelligence’   (*)  John  Boudreau,  Harvard  Business  School,  2007   POWERFUL WORKFORCE ANALYTICS
  • 7. ‘Hi]ng  the  wall  in  HR’   Predic9ve  Modelling   What  will     happen  next?   Toegevoegde  waarde   HR  Analy9cs   Why  is  this     happening?   Repor9ng  &  Metrics   What     happened?   Graad  van  P&O  ‘Intelligence’   POWERFUL WORKFORCE ANALYTICS
  • 8. Why  should  we  measure  HR  performance?   •   Data  dissec9on  (root  cause)   •   Mul9ple  metrics  disaggrega9on  (focus  areas)   •   Engagement  level  measurement/analysis   •   Talent  management  effec9veness  measurement   Predic9ve  Modelling   •   Employer  aXrac9veness  measurement   •   Turnover  inten9on  measurement   What  will     •   Employer  recommenda9on  measurement  (NPS)   happen  next?   •   HR  performance  stakeholder  analysis   •   …   Compe99ve  Advantage   HR  Analy9cs   •   Effect  of  restructuring  on  engagement   Business  Value   Why  is  this     level   •   HR  Metrics   •   Impact  of  engagement  on  organiza9onal   •   HR  Ra9o’s   happening?   performance/customer  service   •   HR  Benchmarks   •   Turnover  impact  on  customer  service   •   Demographic  modeling  on  cri9cal  skills   Repor9ng  &  Metrics   •   Recruitment  freeze  impact  on  3-­‐5  year   talent  pools   •   HR  performance  impact  on  organiza9onal   What     performance   happened?   •   …   Degree  of  HR  Intelligence   POWERFUL WORKFORCE ANALYTICS
  • 9. Maak  P&O  me9ngen  strategisch!   BUSINESS   DRIVER   BUSINESS   PARTNER   Toegevoegde  Waarde  van  P&O   BUSINESS   P&O  management   ENABLER   SERVICE   samen  met     Begeleiding     Lijnmanagement   PROVIDER   Lijnmanagement   (integra9e)   Ondersteuning   (2-­‐rich9ng)   Lijnmanagement   Administra9eve     (1-­‐rich9ng)   Dienstverlening   (1-­‐rich9ng)   Graad  van  strategische     P&O  me9ngen     Heden   Tijdsperspec9ef   Toekomst   POWERFUL WORKFORCE ANALYTICS
  • 10. What  could  we  measure  in  HR?   POWERFUL WORKFORCE ANALYTICS
  • 11. Maak  P&O  me9ngen  strategisch!   (gevalstudie  van  klant)   Strategic  &  Key  Roles   Core  Roles   Non  Core  Roles   Headcount   Targeted  Replacement  Rate   Targeted  ReducKon  (%  of   Minimize  vacancy  to  forecast   Planning   (Manage  A/riKon  Rate)   Workforce  Target)   RecruiKng   Pipeline   Time  to  hire  vs.  SLA   Cost  per  hire   Build  rate  –  moderate  target   Development   Build  rate  –  high  target   Zero  build  rate   with  upper  and  lower  rate   Pay  over  market  rates   Pay  at  or  even  below  of  market   RemuneraKon   Pay  below  market  benchmark   Pay  equity  across  tenure  bands   benchmark   Spend  control   ProducKvity   N/A   Spend  savings   Spans  vs.  layers   Outsourcing  /   Skill  gaps  closed  through  third   N/A   Savings  through  third  party   3rd  Party  Usage   party   POWERFUL WORKFORCE ANALYTICS
  • 12. Bedankt  !   POWERFUL WORKFORCE ANALYTICS
  • 13. Contact:   luk.smeyers@inosKx.com   jeroen.delmo/e@inosKx.com   frans.beerling@inosKx.nl   www.inosKx.com   LinkedIn  with  us:   www.linkedin.com/in/luksmeyers   www.linkedin.com/in/jeroendelmo/e   www.linkedin.com/in/fransbeerling   POWERFUL WORKFORCE ANALYTICS