Hong Kong, ecosistema dell’innovazione. Opportunità per le startup italiane

1. HONG KONG,
ecosistema dell’innovazione.
OPPORTUNITA’
per le startup italiane

2. Gianluca Mirante
Director, Italy, HKTDC

3. Hong Kong per il business

4. Di cosa parliamo oggi?
Hong Kong-Italia: i legami economici
Asia e Cina: i mercati delle opportunità
Perché Hong Kong
HKTDC a supporto delle aziende italiane

5. Hong Kong-Italia: l’interscambio commerciale
Statistics include goods only
Source: Hong Kong Census and Statistics Department
0
5
10
15
200620082010 2012 2014 2015
2016
7.53
8.73 8.17
9.17
10.15 9.26 9.41
Hong Kong-Italy Total Trade (US$b)

6. Statistics include goods only
Source: Hong Kong Census and Statistics Department
Hong Kong-Italia: l’interscambio commerciale
0
5
10
2014 2015
2016
Export
Import

7. Hong Kong-Italia: l’interscambio commerciale
Italy is HK’s 18th largest trading partner
2017
• Bilateral Trade: USD 9.4 billion
• HK’s total export to Italy: USD 3.3 billion
• HK’s total import from Italy: USD 6.1 billion
0.1%

8. Presenza italiana a Hong Kong
Accordo contro la doppia tassazione
Hong Kong escluso dalla black list italiana
Presenza di 300 aziende italiane a Hong Kong
Oltre 4.900 buyer e 560 espositori italiani alle
fiere di HKTDC 2016/17

9. Opportunità in Asia e Cina – Lo scenario
Cina e Asia crescono più velocemente dei paesi avanzati e della media mondiale

10. Opportunità in Asia – ASEAN in crescita
GDP 2018: +5,2%*
Classe media: 150 milioni, 25% della popolazione
Mercato sempre più importante per i beni consumo
*Asian Development Bank estimate

11. Opportunità in Cina
2a economia al mondo
GDP 2017: +6.9%
Ai vertici mondiali per il commercio: 2007-2017: +8.9%
Mercato di beni di consumo considerevole: reddito procapite urbano
2007/2017: +8.1%

12. La Cina – 13th Five Year Plan
L’innovazione è il principale driver
Spesa in R&D in crescita :
2.1% del GDP (RMB1.4 trillion) nel 2015
2.5% of GDP(RMB34.9 billion in 1995) entro il 2020
Miglioramento della velocità della rete e espansione dell’
economia online Penetrazione banda larga: fissa 70% e
mobile: 85% entro il 2020
15,46 milioni di imprese private: richiesta di tecnologia e
servizi

13. Perché Hong Kong?
Hong Kong «comprende» il mercato cinese e asiatico
Minimizzare i rischi
Reali profitti
Individuare personale qualificato
Identificare partner
commerciali corretti
Semplificare la burocrazia

14. Perché Hong Kong?
Tassazione semplice e contenuta
Factors:
Total tax rate
Time taken to comply
with tax obligations
No. of tax payments
Post-filing procedures
Ease of Paying Taxes Rankings 2018 (PwC + World Bank)
Country Ranking
Qatar 1*
UAE 1*
Hong Kong 3
Ireland 4
Bahrain 5
Singapore 7
Korea 24
Taiwan, China 56
Thailand 67
Japan 68
Malaysia 73
Indonesia 114
India 119
China 130
 Qatar and UAE are tied at No.1

15. Perché Hong Kong?
Hong Kong punta su innovazione e la tecnologia
Carrie Lam, Chief Executive of the
HKSAR Government at HKTDC Hong
Kong Electronic Fair (13 Oct 2017)
…innovation and technology improve people’s
livelihood and help power future economy. The
Government would adopt the right policies, invest
the necessary resources and connect with talents
and renowned research institutions in the face of
the highly competitive global environment and
fast advances in the Chinese mainland…

16. Perché Hong Kong?
Un mercato internazionale per tecnologia e innovazione
Tech commercialisation
R&D capabilities
Overseas tech companies’
gateway to mainland market
Asia’s IP trading hub
World-class technology fair
Innovation oriented ecosystem

17. Perché Hong Kong?

18. Perché Hong Kong?
All’avanguardia in tema di cowork spaces

19. Perché Hong Kong?
Angel and Venture Groups
Startups
Incubator and
Cowork Spaces
StartmeupHK
Startit.Asia
HK service provider
Partnership e supporto di professionisti esperti

20. Perché Hong Kong?
Success Stories

21. Perché Hong Kong?
Greater Bay Area –
Guangdong/Hong Kong/Macao/
Hong Kong - Shenzhen Joint
Development ->maggiori possibilità
per I&T nell’area

22. Perché Hong Kong?
Hong Kong-Zhuhai-Macao Bridge
Il ponte sull’acqua più lungo del mondo (55 Km)

23. HKTDC a supporto delle aziende italiane
Chi siamo?
Assists international companies and
investors to explore and enter new
markets on the Chinese mainland
and throughout Asia
Facilitates Chinese outbound
investment in both mature and
emerging markets
Connects businesses worldwide
with Hong Kong partners, including
product suppliers and services
providers
Provides market intelligence
50 offices globally, including
1 office in Milan and 13 on the
Chinese mainland

24. HKTDC a supporto delle aziende italiane
Come operiamo?
50 offices globally,
including
1 office in Milan and 13 on
the Chinese mainland
Gennaio 2015, Fiera di Vicenza
Maggio 2016, Verona Fiere
Ottobre 2016, ICE
Febbraio 2018, MIDO-ANFAO
Settembre 2017 - EMI/SME Maggio 2018, VeronaFiere/Vinitaly

25. HKTDC per le aziende italiane
Le nostre opportunità
Delegazioni investitori e missioni M&A
Eventi dedicati a innovazione, tecnologia e business -
SmartBiz Expo, Business of IP, AFF
Programmi per Start-up
Sourcing: Marketplace
E-commerce: Small Orders
Informazioni di mercato sempre aggiornate

26. Missioni imprenditoriali in Italia
Mainland China–Hong Kong Joint Investment and Partnership Mission (Milano, Bologna)

27. Missioni imprenditoriali a Hong Kong
ALMC 2017 Belt & Road Summit 2018

28. SmartBiz Expo – 5/7 dicembre 2018
Start-ups pitching sessions and
inventors & tech savvy demonstrations
Business matching and networking
events.

29. Hong Asia’s IP Business Hub
Un marketplace online

30. Business of IP Asia Forum– 6/7 dicembre 2018

31. Asian Financial Forum – 14/15 gennaio 2019

32. Programmi specifici per Start-up
• Pitching co-organised with investor alliance
(e.g. Hong Kong Business Angel Network)
• Business matching
• Buyer guided tours
Connection
• Product launch stage
• Meeting with local and overseas journalists
• Media coverage (print & social)
Exposure
• Sharing session by entrepreneurs
• Practical tips by experts e.g. indiegogo
Mentorship

33. Programmi specifici per Start-up
Pitching

34. Programmi specifici per Start-up
Product Launch

35. Programmi specifici per Start-up
Sharing by expert

36. Programmi specifici per Start-up
Tailor-made publicity

37. Aree dedicate alle Start-up
alle fiere di Hong Kong

38. Electronics Fair (Autumn Edition)
Chi ha partecipato?
Exhibitors: 4.300 – Visitors: 87.000
110 tech startups
Development stage
Conceptual / Prototype stage
Exhibits: IoT, VR, Robotics &
Unmanned Tech, Smart Tech and
3D Printing
Startups expect to meet:
Partners (e.g. manufacturer)
Buyers (e.g. agent/distributor)
Investors

39. Electronics Fair
(Spring and Autumn Edition)

40. Start-Up alle fiere - Admission Policy
• No more than 3 years of establishment
• A valid business registration
• Products/ ideas not yet commercialised
• Did not exhibit in the previous edition in form of
shell booth/ raw space
• Fulfill fair specific requirement (e.g. Electronics
Fair – tech related)
• Referrals by recognised institutions nurturing
startups preferred

41. hktdc.com – Online Marketplace
50 offices globally,
including
1 office in Milan and 13 on
the Chinese mainland
1.8M+ buyer registrati
Oltre 130.000
fornitori certificati
5M user mensili
24M+ contatti
generati annualmente

42. Small Orders
50 offices globally,
including
1 office in Milan and 13 on
the Chinese mainland
In fiera –> visibilità espositiva a costi contenuti
Online –> per lo sviluppo del tuo e-commerce in Asia
http://small-order.hktdc.com/

43. Informazioni di mercato sempre disponibili
50 offices globally,
including
1 office in Milan and 13 on
the Chinese mainland

44. HKTDC Milan Office
Via Orefici, 2
Tel: 02 865405