Learn how to prepare, publish and distribute an ebook to leading ebook retailers Apple, Barnes & Noble, Sony and Kobo. This presentation outlines a simple ebook publishing checklist to help writers publish and distribute a book at little to no cost. Presented by Mark Coker, founder of Smashwords, at the July 21, 2012 meeting at the California State Writers, Sacramento branch.

2. My Backstory

6. Indie ebooks published at Smashwords 140 6,000 28,800 92,000 +

7. LET’S GET STARTED

8. Ebooks as a percentage of US wholesale trade market Source: Association of American Publishers, publishers.org

13. Planning your move to ebooks

16. Ebook Formatting

17. Formatting is the process of preparing your book for conversion to an ebook

18. Formatting for Smashwords Over 140,000 Downloads!

21. Cover Image

24. Don’t be Lazy

25. Don’t be Dim Le Peuple de L’Etat de New York Contre Dominique Strauss-Khan

26. Most of us design poor covers

27. So I Hired a Pro for $45.00 Send email to: [email_address] for “Mark’s List”

28. Conversion

29. Conversion = Turning your manuscript into an ebook file readable on multiple ebook reading devices

30. E-reading Devices

32. Pricing

34. Considerations Beyond Price

36. ISBN

39. Copyright

41. Distribution to Retailers

42. Ebook retailers want indie ebooks Mobile apps

43. Does Marketing Matter?

46. The Plan Forward

47. You are the future of publishing

48. You are your own gatekeeper

49. YOU decide when your manuscript graduates to PUBLISHED BOOK

50. Support ALL your retailers Diversify your exposure

51. Take risks, experiment

52. Think Globally

53. Within a Few Years, the Market for Your Books Outside the US will Dwarf the US Market Already, ~50% of Smashwords Apple iBookstore Sales are Outside the US

54. You Have the Tools to Reach a Worldwide Market Today

57. Thank you for listening! Q&A Connect with me: Web: www.smashwords.com Blog: blog.smashwords.com Twitter: @markcoker Facebook: facebook.com/markcoker HuffPo: huffingtonpost.com/mark-coker Email: [email_address]