Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
© 2016 SmashFly Technologies1
© 2016 SmashFly Technologies2
W h a t i s t h e R e c r u i t m e n t M a r k e t i n g
R e p o r t C a r d ?
© 2016 SmashFly Technologies3
• 5.6 million job openings – just shy of all-
time high CNN Money
• Baby boomers retiring at...
According to research by PwC,
93% of CEOs recognize the need
to change their strategy for
attracting and retaining talent.
© 2016 SmashFly Technologies5
HOW ARE ORGANIZATIONS EVOLVING
THEIR STRATEGIES?
2015 Report Card
• Content
• Social
• Emplo...
© 2016 SmashFly Technologies6
H o w d i d t h e 2 0 1 6 F o r t u n e 5 0 0
p e r f o r m ?
© 2016 SmashFly Technologies7
• The 2016 Fortune 500 earned an average grade of C
• 22 companies made the “Dean’s List” by...
© 2016 SmashFly Technologies8
• 23% (113 companies) were in the “Back of the Class,” scoring a D or an F
• 29% decrease in...
© 2016 SmashFly Technologies9
U s e d b y o v e r 5 0 % o f t h e 2 0 1 6
F o r t u n e 5 0 0
© 2016 SmashFly Technologies10
Used by over 50% of the 2016 Fortune 500
BEST PRACTICES
75%
69%
64%
55%
53%
Diversity conte...
© 2016 SmashFly Technologies11 © 2016 SmashFly Technologies11
#RMReportCard
© 2016 SmashFly Technologies12 © 2016 SmashFly Technologies12
Dedicated content and
messaging to specific job
families on ...
© 2016 SmashFly Technologies13
U s e d b y o v e r 2 0 % o f t h e 2 0 1 6
F o r t u n e 5 0 0
© 2016 SmashFly Technologies14
1. Search Engine Optimization (SEO)
2. Candidate-Focused Content
3. Employer Branding
4. Mo...
© 2016 SmashFly Technologies15
49%
94%
0% 20% 40% 60% 80% 100%
Job landing pages search engine
optimized
[Company Careers]...
© 2016 SmashFly Technologies16 © 2016 SmashFly Technologies16
SEO landing pages for every job,
plus relevant content at th...
© 2016 SmashFly Technologies17
42%
14%
Outline application process
Candidate blog and/or resources
#RMReportCard
© 2016 SmashFly Technologies18 © 2016 SmashFly Technologies18
Job advice,
interview
expectations,
candidate
resources
#RMR...
© 2016 SmashFly Technologies19
45%
41%
31%
20%
13%
5%
3%
1%
Employee stories on career site (video)
Employee stories on ca...
© 2016 SmashFly Technologies20 © 2016 SmashFly Technologies20
© 2016 SmashFly Technologies21
44%
64%
69%
0% 20% 40% 60% 80%
Mobile-friendly apply
Mobile-friendly job search
Mobile-frie...
© 2016 SmashFly Technologies22 © 2016 SmashFly Technologies22
Pepsico offers a mobile-optimized
candidate experience throu...
© 2016 SmashFly Technologies23
24%
29%
65%
0% 20% 40% 60% 80%
Social content other than jobs
Social careers profile or has...
© 2016 SmashFly Technologies24 © 2016 SmashFly Technologies24
© 2016 SmashFly Technologies25 © 2016 SmashFly Technologies25
1. Link to social careers channels from career site
2. Add G...
© 2016 SmashFly Technologies26
U s e d b y l e s s t h a n 2 0 % o f t h e 2 0 1 6
F o r t u n e 5 0 0
© 2016 SmashFly Technologies27
1. Email Nurture
2. Personalized Content
3. Talent Networks
OVERVIEW: UNTAPPED PRACTICES
#R...
© 2016 SmashFly Technologies28
1%
16%
45%
85%
24%
44%
Send content other than jobs
Join talent network/job alerts in apply...
© 2016 SmashFly Technologies29 © 2016 SmashFly Technologies29
#RMReportCard
Monthly newsletter with
behind-the-scenes info...
© 2016 SmashFly Technologies30 © 2016 SmashFly Technologies30
• A Recruitment Marketing Platform allows you to automatical...
© 2016 SmashFly Technologies31
3%
3%
8%
12%
53%
0% 10% 20% 30% 40% 50% 60%
Auto remind to complete application
Unique cont...
© 2016 SmashFly Technologies32 © 2016 SmashFly Technologies32
Targeted job trailers!
#RMReportCard
© 2016 SmashFly Technologies33
16%
24%
0% 10% 20% 30%
Join talent network/job alerts in apply
flow
Join talent nework from...
© 2016 SmashFly Technologies34 © 2016 SmashFly Technologies34
20% of the Fortune 500 send at least
monthly communications ...
© 2016 SmashFly Technologies35
I n t e r p r e t i n g r e s u l t s – a n d n e x t s t e p s
© 2016 SmashFly Technologies36
1. Enable candidate leads to opt in to an employer’s Talent Network or sign
up for job aler...
© 2016 SmashFly Technologies37
• Download the Recruitment Marketing Report Card for the 2016 Fortune 500
for an in-depth a...
© 2016 SmashFly Technologies38
Nächste SlideShare
Wird geladen in …5
×

Recruitment Marketing in 2017: How the Fortune 500 (And You!) Stack Up

1.032 Aufrufe

Veröffentlicht am

Explore the key findings from SmashFly's Recruitment Marketing Report Card for the 2016 Fortune 500.

Download the full report card here: http://www.smashfly.com/resources/research/2016-fortune-500-recruitment-marketing-report-card/

Veröffentlicht in: Marketing
  • Als Erste(r) kommentieren

Recruitment Marketing in 2017: How the Fortune 500 (And You!) Stack Up

  1. 1. © 2016 SmashFly Technologies1
  2. 2. © 2016 SmashFly Technologies2 W h a t i s t h e R e c r u i t m e n t M a r k e t i n g R e p o r t C a r d ?
  3. 3. © 2016 SmashFly Technologies3 • 5.6 million job openings – just shy of all- time high CNN Money • Baby boomers retiring at unprecedented rate Slate • Millennials stay in positions an average of 2 years CNN Money • Unskilled workers, higher employer expectations, fewer job training programs – skills gap is widening Challenger Gray & Christmas • BOTTOM LINE: IT’S GETTING HARDER TO HIRE CONSISTENTLY WHY IT’S IMPORTANT #RMReportCard
  4. 4. According to research by PwC, 93% of CEOs recognize the need to change their strategy for attracting and retaining talent.
  5. 5. © 2016 SmashFly Technologies5 HOW ARE ORGANIZATIONS EVOLVING THEIR STRATEGIES? 2015 Report Card • Content • Social • Employer Branding • Mobile • Initiatives • Talent Network Opt-in 2016 Report Card • Content • Social • Employer Branding • Mobile • Initiatives • Talent Network Opt-In • Talent Network Nurture • Personalization • SEO
  6. 6. © 2016 SmashFly Technologies6 H o w d i d t h e 2 0 1 6 F o r t u n e 5 0 0 p e r f o r m ?
  7. 7. © 2016 SmashFly Technologies7 • The 2016 Fortune 500 earned an average grade of C • 22 companies made the “Dean’s List” by scoring an A, compared to 13 in 2015 • 27% increase in A’s and B’s compared to 2015’s class • Two sectors – Industrials and Aerospace and Defense – tied for best average grade (B) • Valedictorian – Telecommunications (58% earned an A) REPORT CARD OVERVIEW #RMReportCard
  8. 8. © 2016 SmashFly Technologies8 • 23% (113 companies) were in the “Back of the Class,” scoring a D or an F • 29% decrease in D’s and F’s compared to 2015’s class REPORT CARD OVERVIEW #RMReportCard
  9. 9. © 2016 SmashFly Technologies9 U s e d b y o v e r 5 0 % o f t h e 2 0 1 6 F o r t u n e 5 0 0
  10. 10. © 2016 SmashFly Technologies10 Used by over 50% of the 2016 Fortune 500 BEST PRACTICES 75% 69% 64% 55% 53% Diversity content on career site Mobile-friendly career site homepage Mobile-friendly job search Military/veteran content on career site Job families content on career site #RMReportCard
  11. 11. © 2016 SmashFly Technologies11 © 2016 SmashFly Technologies11 #RMReportCard
  12. 12. © 2016 SmashFly Technologies12 © 2016 SmashFly Technologies12 Dedicated content and messaging to specific job families on your career site BIGGEST OPPORTUNITY:
  13. 13. © 2016 SmashFly Technologies13 U s e d b y o v e r 2 0 % o f t h e 2 0 1 6 F o r t u n e 5 0 0
  14. 14. © 2016 SmashFly Technologies14 1. Search Engine Optimization (SEO) 2. Candidate-Focused Content 3. Employer Branding 4. Mobile-Friendly Career Site 5. Career-Dedicated Social Presence OVERVIEW: EMERGING PRACTICES #RMReportCard
  15. 15. © 2016 SmashFly Technologies15 49% 94% 0% 20% 40% 60% 80% 100% Job landing pages search engine optimized [Company Careers] is first result on Google #RMReportCard
  16. 16. © 2016 SmashFly Technologies16 © 2016 SmashFly Technologies16 SEO landing pages for every job, plus relevant content at the top and bottom of each job description #RMReportCard
  17. 17. © 2016 SmashFly Technologies17 42% 14% Outline application process Candidate blog and/or resources #RMReportCard
  18. 18. © 2016 SmashFly Technologies18 © 2016 SmashFly Technologies18 Job advice, interview expectations, candidate resources #RMReportCard
  19. 19. © 2016 SmashFly Technologies19 45% 41% 31% 20% 13% 5% 3% 1% Employee stories on career site (video) Employee stories on career site (written) Email designed with company brand and colors Unique content embedded in job descriptions Link to Glassdoor Email sent from company domain Unique content in sidebar on job descriptions Glassdoor widget on career site #RMReportCard
  20. 20. © 2016 SmashFly Technologies20 © 2016 SmashFly Technologies20
  21. 21. © 2016 SmashFly Technologies21 44% 64% 69% 0% 20% 40% 60% 80% Mobile-friendly apply Mobile-friendly job search Mobile-friendly homepage #RMReportCard
  22. 22. © 2016 SmashFly Technologies22 © 2016 SmashFly Technologies22 Pepsico offers a mobile-optimized candidate experience throughout all facets of recruiting, plus a mobile app for job seekers.
  23. 23. © 2016 SmashFly Technologies23 24% 29% 65% 0% 20% 40% 60% 80% Social content other than jobs Social careers profile or hashtag Social sharing within job descriptions #RMReportCard
  24. 24. © 2016 SmashFly Technologies24 © 2016 SmashFly Technologies24
  25. 25. © 2016 SmashFly Technologies25 © 2016 SmashFly Technologies25 1. Link to social careers channels from career site 2. Add Glassdoor button or widget to give candidates a direct route to reviews and ratings 3. Add social share buttons to job descriptions Quick Wins #RMReportCard
  26. 26. © 2016 SmashFly Technologies26 U s e d b y l e s s t h a n 2 0 % o f t h e 2 0 1 6 F o r t u n e 5 0 0
  27. 27. © 2016 SmashFly Technologies27 1. Email Nurture 2. Personalized Content 3. Talent Networks OVERVIEW: UNTAPPED PRACTICES #RMReportCard
  28. 28. © 2016 SmashFly Technologies28 1% 16% 45% 85% 24% 44% Send content other than jobs Join talent network/job alerts in apply flow Send regular email communication Send confirmation email after signup Join talent nework from career site Sign up for job alerts from career site 14% 15% 48% Job alerts require credentials No email opt-out offered Never sent email post-confirmation #RMReportCard
  29. 29. © 2016 SmashFly Technologies29 © 2016 SmashFly Technologies29 #RMReportCard Monthly newsletter with behind-the-scenes info, job tips, industry news, etc.!
  30. 30. © 2016 SmashFly Technologies30 © 2016 SmashFly Technologies30 • A Recruitment Marketing Platform allows you to automatically send an email reminder to candidates who don’t complete their application. – The results? 15% percent more applications for every job. Quick Wins
  31. 31. © 2016 SmashFly Technologies31 3% 3% 8% 12% 53% 0% 10% 20% 30% 40% 50% 60% Auto remind to complete application Unique content in job descriptions Personalized job reccomendations on career site Candidates choose contact frequency Job families content on career site #RMReportCard
  32. 32. © 2016 SmashFly Technologies32 © 2016 SmashFly Technologies32 Targeted job trailers! #RMReportCard
  33. 33. © 2016 SmashFly Technologies33 16% 24% 0% 10% 20% 30% Join talent network/job alerts in apply flow Join talent nework from career site #RMReportCard
  34. 34. © 2016 SmashFly Technologies34 © 2016 SmashFly Technologies34 20% of the Fortune 500 send at least monthly communications – but only 1% send content other than job alerts BIGGEST OPPORTUNITY:
  35. 35. © 2016 SmashFly Technologies35 I n t e r p r e t i n g r e s u l t s – a n d n e x t s t e p s
  36. 36. © 2016 SmashFly Technologies36 1. Enable candidate leads to opt in to an employer’s Talent Network or sign up for job alerts without needing to first apply for a job 2. Nurture leads with regular, personalized email communication to stay top of mind and convert leads into qualified applicants when the timing is right 3. Share content other than jobs through email and social channels in order to attract and engage candidates Biggest Recommendations for the Fortune 500 (and You) #RMReportCard
  37. 37. © 2016 SmashFly Technologies37 • Download the Recruitment Marketing Report Card for the 2016 Fortune 500 for an in-depth analysis of the best-practice marketing principles being used by the largest recruiting organizations, which practices are emerging, and which are largely untapped.
  38. 38. © 2016 SmashFly Technologies38

×