Glassdoor and SmashFly get inside the candidate's head in this webinar on the 5 stages of the experience. Get tips on how to craft your recruitment marketing strategy to speak to the candidate from awareness to hire.

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@GDforEmployers

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Candidates are like consumers.
Candidates
Expect:
• Social Engagement
• Relevant Content
• Transparent Culture
• Mobile Search
• Mobile Apply
• Fast Feedback
3
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Candidates are well-informed.
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Candidates have choices.
BIOTECH
Boston
RETAIL
Tokyo
HEALTHCARE
London
FINANCIAL
New York
TECHNICAL
SUPPORT
Silicon Valley
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Evaluation Relationship
Post-Apply
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Awareness Consideration Interest Evaluation Relationship
Post-ApplyPre-Apply
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Consideration Interest Evaluation RelationshipAwareness
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Awareness
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Awareness
The Candidate:
• Doesn’t currently have a job or are
expecting to lose it
• Feels underappreciated at their
current job
• Has a new boss or the organization
changes direction
• Believes there is lack of growth in
their current position
• Is convinced by a better offer

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Recruitment Marketing is every tactic that a talent acquisition team uses to find,
attract, engage and nurture leads to convert them into more qualified applicants
to fill jobs now and build a pipeline for the future:
• Sourcing
• Recruiting Events
• Employee Referrals
• Job Marketing
• Mobile (SMS) Recruiting
• Career Site
• SEO
• Talent Networks
• Employer Branding
• Advanced CRM
• Recruitment Automation
• Content Marketing
• Email Lead Nurturing
• Social Recruiting
• Recruiting Analytics

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Job Marketing
Traditional Job Boards
International Boards
Advertising Locations
Glassdoor
Retargeting Banner Ads
Pay Per Click
Sponsored Listings
Talent Network
Job Alerts
Talent Network Emails
Talent Connect
Newsletter
Candidate Sourcing
Social Media
LinkedIn
Twitter
Facebook
Career Site
Direct Traffic
SEO
Referral Traffic
Employee Referrals
Traditional Job Marketing Channels
Emerging Job Marketing Channels
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Interest Evaluation RelationshipConsiderationAwareness
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Consideration
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Consideration
* Inavero 2015 (View)
18*
Number of Sources Job Seekers
Utilize Before Applying to Jobs
7-8*
Number of Reviews Job Seekers
Utilize Before Applying to Jobs

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Awareness Consideration Interest Evaluation Relationship
KnownAnonymous
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1. Embed employee stories on targeted landing pages
2. Place employee stories in job descriptions
3. Promote employee stories via nurture email campaigns
to your talent network
4. Encourage employees to include stories in their reviews
on sites like Glassdoor
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Evaluation RelationshipInterestConsiderationAwareness
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Interest
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Interest
Candidate gave you permission
to reach out but only if you:
• Continuously provide value
• Set reasonable expectations
• Realize that you are
competing with others
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Candidate Action
• Join a Talent Network
• Sign Up to Receive Content
• Submit an Application
• Talk to a Recruiter
• Multiple Round Interviews
• Offer
• Offer Acceptance
Employer Reaction
• Welcome to the Network
• Send Valuable Content
• Confirm Receipt
• Timeline for Next Steps
• Inform on Rejection
• Offer Details and Reasoning
• Welcome to the Company

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113,961
subscribers
CH2M June 2015
Click through (CTR)
30
%
Opens
6%
On average 410 new
applicants per month
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RelationshipEvaluationInterestConsiderationAwareness
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Evaluation
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Evaluation
Quality candidates are
interviewing your hiring
managers, recruiters and team
during each interview.
• Team and Culture
• Career Growth
• Work/Life Balance
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Overall Ratings
Glassdoor
Avg.
Our
Company
Company 1 Company 2 Company 3
Number of Reviews - 733 3,638 98 183
Overall Company
Ratings
3.2 3.9 3.3 3.2 2.7
Career Opportunities 3.0 3.7 3.2 3.3 2.5
Compensation and
Benefits
3.2 3.2 3.5 3.3 2.7
Culture and Values 3.2 4.1 3.3 3.4 3.0
Senior Leadership 2.9 3.6 2.8 3.1 2.7
Work/Life Balance 3.3 3.9 3.6 3.4 3.1
Recommend to a
Friend
57.5%
Recommend
81.7%
Recommend
63.3%
Recommend
59.4%
Recommend
46.7%
Recommend
Business Outlook
39.2%
Positive
68.2%
Positive
28.2%
Positive
53.5%
Positive
21.0%
Positive
CEO Approval Rating 68.8% 91.1% 78.9% 83.4% 70.5%
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RelationshipEvaluationInterestConsiderationAwareness
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Evaluation
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Relationship
New Employee wants to
succeed, needs to feel:
• Supported by HR
• Networked with team
• Valued to organization
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RelationshipEvaluationInterestConsiderationAwareness
When’s the last time you put on the candidate’s shoes?
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