SmashFly and Traitify present a recruitment marketing webinar on how to scale personalization and create unique candidate experiences for enterprise organizations. There's no better example than GE: dive into how GE nurtures its talent network and truly thinks through marketing campaigns that help candidates answer "why this company" and "why now."
2. Thanks for joining us!
• Audio is streaming over the web. All attendees are on mute
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• Questions? Use the Q&A tab in the lower left hand corner!
• You’ll receive the slide deck and recording as a follow-up.
#RMGetsPersonal+
3. Speakers
Dan Sines
CEO & Founder
Shaunda Zilich
Global Employment Brand Leader
Allison Schaaff
Marketing Operations Manager
6. The Stats
#RMGetsPersonal
of consumers say they are only likely to
engage with an offer if it has been personalized to
reflect previous interactions the consumer has had
with the brand.
Source: Marketo
79%
7. The Stats
#RMGetsPersonal
Lack of content relevancy generates 83%
lower response rates in the average
marketing campaign.
Source:
Constellation
Research
34. Next Steps in Personalization
• Campaign engagement is tip of the iceberg
• Allows for deep and meaningful personalization
35. Next Steps in Personalization
• Can now:
• Speak to applicants as individuals, not segments
• Personalized interviews
36. Next Steps in Personalization
• Benchmark against current employees:
• Hire for fit
• Build better teams (round out strengths/weaknesses)
• Anticipate how teammates will communicate/get along
37. Next Steps in Personalization
• This list goes on and on…
• Tailor-made on-boarding processes
• Learning and development
• Upward and lateral mobility
38. Next Steps in Personalization
• Personality data is powerful. It allows you to:
• Understand unique individuals
• Quantify the ‘intangibles’
• Connect with job seekers on a deeper level
39. Q&A
Dan Sines
CEO & Founder
Shaunda Zilich
Global Employment Brand Leader
Allison Schaaff
Marketing Operations Manager